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Berthon, Pierre
Publikationer (10 of 16) Visa alla publikationer
Berthon, P., Fischer, K. & DesAutels, P. (2011). From mummers to new media: captivity, liberation, and the church of life after shopping (ed.). Paper presented at . Journal of Public Affairs, 11(3), 181-187
Öppna denna publikation i ny flik eller fönster >>From mummers to new media: captivity, liberation, and the church of life after shopping
2011 (Engelska)Ingår i: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854, Vol. 11, nr 3, s. 181-187Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

With the rise of new media, it is easy to overlook, not only old media but also mummery-the arcane medium of the flesh-street performances, stage shows, plays, and carnivals. In this paper, we look at the case of Reverend Billy and the Church of Life After Shopping. We begin by re-introducing the term 'mummer' as a traditional medium of expression and conceptually locate it relative to both old and new media. We then provide a brief introduction to captivity narrative studies, specifically looking at the role of humor in providing aesthetic freedom in incarceration. Reverend Billy and the Church of Life After Shopping serve as our case study to show how humor can be used to liberate citizens' thinking around the three Cs of American political ideology: church, capitalism, and consumption; and to highlight how Reverend adroitly integrates the medium mummery, old media, and new media into a unified whole to free consumers from the dominant ideology of US political interlocution. We conclude by offering ways to extend and elaborate upon this research. Mummery Captivity studies New media

Nationell ämneskategori
Företagsekonomi
Forskningsämne
Industriell marknadsföring
Identifikatorer
urn:nbn:se:ltu:diva-11072 (URN)10.1002/pa.402 (DOI)2-s2.0-79960443377 (Scopus ID)9fae4094-6496-4d05-a7eb-85bb179803c7 (Lokalt ID)9fae4094-6496-4d05-a7eb-85bb179803c7 (Arkivnummer)9fae4094-6496-4d05-a7eb-85bb179803c7 (OAI)
Anmärkning
Validerad; 2011; 20110706 (andbra)Tillgänglig från: 2016-09-29 Skapad: 2016-09-29 Senast uppdaterad: 2018-07-10Bibliografiskt granskad
DesAutels, P., Berthon, P. & Salehi-Sangari, E. (2011). Rising to the challenge: a model of contest performance (ed.). Paper presented at . Journal of Financial Services Marketing, 16(3-4), 263-274
Öppna denna publikation i ny flik eller fönster >>Rising to the challenge: a model of contest performance
2011 (Engelska)Ingår i: Journal of Financial Services Marketing, ISSN 1363-0539, E-ISSN 1479-1846, Vol. 16, nr 3-4, s. 263-274Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Contests are a ubiquitous form of promotion widely adopted by financial services advertisers, yet, paradoxically, academic research on them is conspicuous in its absence. This work addresses this gap by developing a model of contest engagement and performance. Using motivation theory, factors that drive participant engagement are modeled, and engagement's effect on experience and marketing success of the contest specified. Measures of contest performance, in-contest engagement and post-contest enduring interest are included. From the model, propositions are developed. Overall, the model provides financial service marketers with a theory-based foundation for designing and operating successful contests.

Nationell ämneskategori
Företagsekonomi
Forskningsämne
Industriell marknadsföring
Identifikatorer
urn:nbn:se:ltu:diva-15891 (URN)10.1057/fsm.2011.18 (DOI)2-s2.0-84856447440 (Scopus ID)f751856a-9174-47c8-962e-376431ef94b1 (Lokalt ID)f751856a-9174-47c8-962e-376431ef94b1 (Arkivnummer)f751856a-9174-47c8-962e-376431ef94b1 (OAI)
Anmärkning
Validerad; 2011; 20111205 (ysko)Tillgänglig från: 2016-09-29 Skapad: 2016-09-29 Senast uppdaterad: 2018-07-10Bibliografiskt granskad
DesAutels, P. & Berthon, P. (2011). The PC (polluting computer): forever a tragedy of the commons? (ed.). Journal of strategic information systems, 20(1), 113-122
Öppna denna publikation i ny flik eller fönster >>The PC (polluting computer): forever a tragedy of the commons?
2011 (Engelska)Ingår i: Journal of strategic information systems, ISSN 0963-8687, E-ISSN 1873-1198, Vol. 20, nr 1, s. 113-122Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

The portable computer or notebook has become an integral and even essential aspect of modern life. Year-in-year its price to the consumer falls while its performance grows, yet recent analysis suggests that pound-for-pound its environmental costs are amongst the highest of any product on the planet. In this paper we explore the market price of "sustainable" notebooks. Drawing on the framework of the ‘tragedy of the commons' we postulate that as manufacturers shift costs away from the commons to comply with sustainability standards, the cost to the consumer will inevitably rise. We test our hypothesis by comparing the prices of EPEAT Gold certified notebooks with uncertified portable computers. The results are discussed, alternative hypotheses explored and further research outlined.

Nationell ämneskategori
Företagsekonomi
Forskningsämne
Industriell marknadsföring
Identifikatorer
urn:nbn:se:ltu:diva-3367 (URN)10.1016/j.jsis.2010.09.003 (DOI)000289700500009 ()2-s2.0-79952617335 (Scopus ID)13060160-e325-11df-8b36-000ea68e967b (Lokalt ID)13060160-e325-11df-8b36-000ea68e967b (Arkivnummer)13060160-e325-11df-8b36-000ea68e967b (OAI)
Anmärkning

Validerad; 2011; 20101029 (ysko)

Tillgänglig från: 2016-09-29 Skapad: 2016-09-29 Senast uppdaterad: 2018-07-10Bibliografiskt granskad
Pitt, L., Parent, M., Berthon, P. & Steyn, P. (2010). Event sponsorship and ambush marketing: lessons from the Beijing olympics (ed.). Business Horizons, 53(3), 281-290
Öppna denna publikation i ny flik eller fönster >>Event sponsorship and ambush marketing: lessons from the Beijing olympics
2010 (Engelska)Ingår i: Business Horizons, ISSN 0007-6813, E-ISSN 1873-6068, Vol. 53, nr 3, s. 281-290Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Sponsorship of large sporting and cultural events has become a major marketing communication tool, particularly when firms obtain exclusive rights and garner the hype associated with this honor. Concomitantly, ambush marketing-defined as attempts by competitors to exploit the event-has also increased in prominence. This article outlines what is known as the Li Ning affair, whereby major Olympic sponsor Adidas was ambushed by lesser-known Chinese sportswear company Li Ning, whose namesake founder was the most decorated Chinese Olympian and who lit the Olympic flame at the 2008 Beijing Olympiad. Data collected immediately following the closing of the Beijing Games isolates what we call the Li Ning effect-or, being incorrectly identified as an official sponsor-and the positive effects this has on measures of brand attitude and recommendation likelihood. As presented herein, seven lessons about ambush marketing can be derived from the Li Ning affair, which sponsors and those considering sponsorship opportunity might wish to learn.

Nationell ämneskategori
Företagsekonomi
Forskningsämne
Industriell marknadsföring
Identifikatorer
urn:nbn:se:ltu:diva-14811 (URN)10.1016/j.bushor.2010.01.002 (DOI)000286777500007 ()2-s2.0-77952010220 (Scopus ID)e3afa330-0fda-11df-bae5-000ea68e967b (Lokalt ID)e3afa330-0fda-11df-bae5-000ea68e967b (Arkivnummer)e3afa330-0fda-11df-bae5-000ea68e967b (OAI)
Anmärkning

Validerad; 2010; 20100202 (ysko)

Tillgänglig från: 2016-09-29 Skapad: 2016-09-29 Senast uppdaterad: 2018-07-10Bibliografiskt granskad
Steyn, P., Salehi-Sangari, E., Pitt, L., Parent, M. & Berthon, P. (2010). The social media release as a public relations tool: intentions to use among B2B bloggers (ed.). Paper presented at . Public Relations Review, 36(1), 87-89
Öppna denna publikation i ny flik eller fönster >>The social media release as a public relations tool: intentions to use among B2B bloggers
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2010 (Engelska)Ingår i: Public Relations Review, ISSN 0363-8111, E-ISSN 1873-4537, Vol. 36, nr 1, s. 87-89Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

The Social Media Release (SMR) is emerging as a potentially powerful public relations tool in a world of social network media, particularly when targeted at influential bloggers. The research described here studies the factors that influence bloggers to use SMRs, using the Technology Acceptance Model as a theoretical framework, concentrating specifically on their perceptions of usefulness and ease of use.

Nationell ämneskategori
Företagsekonomi
Forskningsämne
Industriell marknadsföring
Identifikatorer
urn:nbn:se:ltu:diva-14043 (URN)10.1016/j.pubrev.2009.09.005 (DOI)000274373700018 ()2-s2.0-74449087372 (Scopus ID)d5b9b200-cf9f-11de-b769-000ea68e967b (Lokalt ID)d5b9b200-cf9f-11de-b769-000ea68e967b (Arkivnummer)d5b9b200-cf9f-11de-b769-000ea68e967b (OAI)
Anmärkning
Validerad; 2010; 20091112 (ysko)Tillgänglig från: 2016-09-29 Skapad: 2016-09-29 Senast uppdaterad: 2018-07-10Bibliografiskt granskad
Berthon, P., Pitt, L., Campbell, C. & Steyn, P. (2010). (Un)believable blogs: Blogs, Skepticism and Product Reviews (ed.). In: (Ed.), New Directions, New Insights: Conference Proceedings, GFA 2010, Fourth German-French-Austrian Conference on Quantitative Marketing, Vienna, September 16-18. Paper presented at Germany-French-Austrian Conference on Quantitative Marketing, New Directions, New Insights : 16/09/2010 - 18/09/2010 (pp. 85-86).
Öppna denna publikation i ny flik eller fönster >>(Un)believable blogs: Blogs, Skepticism and Product Reviews
2010 (Engelska)Ingår i: New Directions, New Insights: Conference Proceedings, GFA 2010, Fourth German-French-Austrian Conference on Quantitative Marketing, Vienna, September 16-18, 2010, s. 85-86Konferensbidrag (Övrigt vetenskapligt)
Abstract [en]

Blogs (short for "web logs") are websites, owned and written by individuals ("bloggers"). While most blogs serve merely as a way for individuals to record and report their thoughts and activities and have little commercial or organizational impact whatsoever, a smaller number enable those with more expertise to commentate on advanced and specialized phenomena, subjects, industries, products, and services. In doing so they reach very large audiences and become very influential. Blogs have become important marketing communication devices in recent years, because, used effectively, they can be very helpful relationship management tools. Blogger credibility in particular is of crucial importance from a communication perspective -recent research has demonstrated strongly that blogger credibility plays a positive role in relational trust. It begins to answer the issue: to what extent are readers skeptical about the content of blogs? This is an important question, because, if general skepticism is low, then blogs will prove to be effective ways of communicating with broad publics. If it is high, then marketing communicators need to factor this into their use of blogs as tools of communication and persuasion. In this research, a scale to measure advertising skepticism (STA) is adapted to a blogging context. Belief in a communication is a function of the both the source of that communication (source credibility) and the specific content of the communication (content credibility). Because the STA scale focuses primarily on the informational aspect of advertising, we integrate this into a more generalizable causal model of skepticism toward blogging. We argue that an individual's overall skepticism toward blogs impacts on their skepticism toward the information contained in blogs, and the extent to which they believe blogs are credible. This in turn influences the frequency with which they then read blogs. This structure is then tested empirically.

Nationell ämneskategori
Företagsekonomi
Forskningsämne
Industriell marknadsföring
Identifikatorer
urn:nbn:se:ltu:diva-34917 (URN)939a47c0-ee45-11df-8b36-000ea68e967b (Lokalt ID)939a47c0-ee45-11df-8b36-000ea68e967b (Arkivnummer)939a47c0-ee45-11df-8b36-000ea68e967b (OAI)
Konferens
Germany-French-Austrian Conference on Quantitative Marketing, New Directions, New Insights : 16/09/2010 - 18/09/2010
Anmärkning

Godkänd; 2010; 20101112 (ysko)

Tillgänglig från: 2016-09-30 Skapad: 2016-09-30 Senast uppdaterad: 2018-03-14Bibliografiskt granskad
Berthon, P., Pitt, L., Parent, M. & Berthon, J.-P. (2009). Aesthetics and ephemerality: observing and preserving the luxury brand (ed.). California Management Review, 52(1), 45-66
Öppna denna publikation i ny flik eller fönster >>Aesthetics and ephemerality: observing and preserving the luxury brand
2009 (Engelska)Ingår i: California Management Review, ISSN 0008-1256, E-ISSN 2162-8564, Vol. 52, nr 1, s. 45-66Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

While luxury brands are one of the most profitable and fastest growing segments of the brand pantheon, they are the least understood. There is no established definition as to what a luxury brand is; no clear understanding of the value dimensionality of luxury brands; and no rigorous conceptualization of the different types of luxury brands. They are generally treated as homogenous. Little wonder the management of these brands is shrouded in mystery. This article explores the value dimensionality of luxury brands, differentiates among luxury brands, and proposes a typology to help firms understand the managerial implications and challenges of each type. All luxury brands are not the same-they can mean different things to different people or even different things to the same people, which makes target marketing of luxury brands both difficult and important. This also means that they react differently to each other both in times of economic prosperity and in downturns. This article also explores strategies for migrating mass-market brands into luxury brand markets.

Nationell ämneskategori
Företagsekonomi
Forskningsämne
Industriell marknadsföring
Identifikatorer
urn:nbn:se:ltu:diva-3732 (URN)190e1270-cea2-11de-b769-000ea68e967b (Lokalt ID)190e1270-cea2-11de-b769-000ea68e967b (Arkivnummer)190e1270-cea2-11de-b769-000ea68e967b (OAI)
Anmärkning

Validerad; 2009; 20091111 (ysko)

Tillgänglig från: 2016-09-29 Skapad: 2016-09-29 Senast uppdaterad: 2018-03-14Bibliografiskt granskad
Pitt, L., Watson, R., Berthon, P., Piccolo, G. & Engström, A. (2009). E-commerce, Web 2.0 and entrepreneurship: opportunities in the U-space (ed.). Paper presented at . International Journal Entrepreneurship Education, 7(1)
Öppna denna publikation i ny flik eller fönster >>E-commerce, Web 2.0 and entrepreneurship: opportunities in the U-space
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2009 (Engelska)Ingår i: International Journal Entrepreneurship Education, ISSN 1649-2269, Vol. 7, nr 1Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Web 2.0 is not so much about new technologies as it is about new ways of using the internet and its associated technologies. In this article, we briefly describe the technological situation frequently referred to as Web 2.0, and distinguish it from its preceding phase, or "Web 1.0". Then, using the distinguishing characteristics of Web 2.0, we outline a framework that we call the "U-space" that can assist in identifying and classifying the opportunities and issues that will present themselves to entrepreneurs in the Web 2.0 environment. In conjunction with this, weoutline four short cases that illustrate this framework. We conclude by identifying some questions Web 2.0 entrepreneurs and those who teach entrepreneurship should answer in the utilization of the framework in the Web 2.0 milieu.

Nationell ämneskategori
Företagsekonomi
Forskningsämne
Industriell marknadsföring
Identifikatorer
urn:nbn:se:ltu:diva-6951 (URN)54701dc0-12e8-11de-9768-000ea68e967b (Lokalt ID)54701dc0-12e8-11de-9768-000ea68e967b (Arkivnummer)54701dc0-12e8-11de-9768-000ea68e967b (OAI)
Anmärkning
Validerad; 2009; 20090317 (anne)Tillgänglig från: 2016-09-29 Skapad: 2016-09-29 Senast uppdaterad: 2017-11-24Bibliografiskt granskad
Jung, M.-L. & Berthon, P. (2009). Fulfilling the promise: a model for delivering successful online health care (ed.). Journal of Medical Marketing, 9(3), 243-254
Öppna denna publikation i ny flik eller fönster >>Fulfilling the promise: a model for delivering successful online health care
2009 (Engelska)Ingår i: Journal of Medical Marketing, ISSN 1745-7904, E-ISSN 1745-7912, Vol. 9, nr 3, s. 243-254Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Ageing populations and runaway health costs are challenging governments and tax payers across the developed world. E-health has been trumpeted as a potential saviour. Yet delivery has been patchy, consumer reaction mixed and adoption slow: the jury is still very much out on e-health. Part of the problem may be that research has tended to focus on the technology rather than the user and on the product rather than the service. Moreover, the exploratory studies on use have lacked theoretical grounding so that we know that things are not working - we just do not know why. This is where this research contributes. In this article we review the potential benefits and pitfalls of e-health, and drawing on the technological acceptance literature to develop a theory-based model of e-health acceptance. Our model is a step towards providing the answer to the question of why e-health fails and how it can be made to work.

Nationell ämneskategori
Företagsekonomi
Forskningsämne
Industriell marknadsföring
Identifikatorer
urn:nbn:se:ltu:diva-11722 (URN)10.1057/jmm.2009.26 (DOI)2-s2.0-69749113891 (Scopus ID)abab4e50-c226-11de-b769-000ea68e967b (Lokalt ID)abab4e50-c226-11de-b769-000ea68e967b (Arkivnummer)abab4e50-c226-11de-b769-000ea68e967b (OAI)
Anmärkning

Validerad; 2009; 20091026 (ysko)

Tillgänglig från: 2016-09-29 Skapad: 2016-09-29 Senast uppdaterad: 2018-07-10Bibliografiskt granskad
Berthon, J.-P. & Berthon, P. (2008). Do camels dream of electric fish?: reflections on animal dreams (ed.). Paper presented at . Journal of Business Research, 61(5), 422-423
Öppna denna publikation i ny flik eller fönster >>Do camels dream of electric fish?: reflections on animal dreams
2008 (Engelska)Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 61, nr 5, s. 422-423Artikel i tidskrift (Refereegranskat) Published
Nationell ämneskategori
Företagsekonomi
Forskningsämne
Industriell marknadsföring
Identifikatorer
urn:nbn:se:ltu:diva-7343 (URN)10.1016/j.jbusres.2007.06.026 (DOI)5b774f20-8df2-11dc-a188-000ea68e967b (Lokalt ID)5b774f20-8df2-11dc-a188-000ea68e967b (Arkivnummer)5b774f20-8df2-11dc-a188-000ea68e967b (OAI)
Anmärkning
Validerad; 2008; 20071108 (keni)Tillgänglig från: 2016-09-29 Skapad: 2016-09-29 Senast uppdaterad: 2017-11-24Bibliografiskt granskad

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