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Publications (10 of 66) Show all publications
Strandberg, C. & Ek Styvén, M. (2018). Places in good graces: The mediating role of emotional connections to a place on word-of-mouth. In: : . Paper presented at 4th International Colloquium on Corporate Branding, Identity, Image and Reputation, 3-4 september, Calabria, Italien.
Open this publication in new window or tab >>Places in good graces: The mediating role of emotional connections to a place on word-of-mouth
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
Keywords
Place image, self-brand congruity, place attachment, positive word-of-mouth
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-70315 (URN)
Conference
4th International Colloquium on Corporate Branding, Identity, Image and Reputation, 3-4 september, Calabria, Italien
Projects
Attraktiva varumärken i besöksnäringen
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48314
Available from: 2018-08-09 Created: 2018-08-09 Last updated: 2018-10-12
Näppä, A. & Ek Styvén, M. (2018). Technology Infusion into the Retail Employer Brand. In: : . Paper presented at 4th International Colloquium on Corporate Branding, Identity, Image and Reputation, 3-4 september, Calabria, Italien.
Open this publication in new window or tab >>Technology Infusion into the Retail Employer Brand
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-70314 (URN)
Conference
4th International Colloquium on Corporate Branding, Identity, Image and Reputation, 3-4 september, Calabria, Italien
Projects
Attraktiva arbetsgivare
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48315Swedish Retail and Wholesale Development Council, 48315
Available from: 2018-08-09 Created: 2018-08-09 Last updated: 2018-08-14
Styvén, M. & Foster, T. (2018). Who am I if you can’t see me?: The “self” of young travellers as driver of eWOM in social media. Journal of Tourism Futures, 4(1), 80-92
Open this publication in new window or tab >>Who am I if you can’t see me?: The “self” of young travellers as driver of eWOM in social media
2018 (English)In: Journal of Tourism Futures, ISSN 2055-5911, E-ISSN 2055-592X, Vol. 4, no 1, p. 80-92Article in journal (Refereed) Published
Abstract [en]

Purpose

The purpose of this paper is to analyse factors influencing the propensity to share travel experiences in social media during a trip, across a sample of Millennial and Generation Z consumers in three different countries.

Design/methodology/approach

An online survey was sent to consumers between 16 and 30 years in Sweden, UK and India. Structural equation modelling and multigroup analysis was conducted to compare results between countries and generations.

Findings

Young travellers’ need for uniqueness (NFU) and opinion leadership (OL) with regard to travel tends to increase their propensity to share travel experiences in social media during a trip. Reflected appraisal of self is strongly related to NFU and OL and may therefore indirectly influence the propensity to share. Some differences were found between generations and countries.

Research limitations/implications

Future research could consider comparisons between travellers from younger and older generations. The hypotheses formulated in this study could be tested in other countries. Further adaptions or extensions of existing NFU scales to fit in the travel and tourism context are suggested.

Practical implications

Millennial and Gen Z consumers will constitute an increasing part of travellers and visitors in the future. Through a better understanding of their behaviour, tourism managers can design strategies to engage them and increase electronic word-of-mouth (eWOM).

Originality/value

This study contributes by addressing the lack of research on “self”-related drivers of eWOM in general social media during the trip, and by providing an international perspective through cross-cultural comparisons.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2018
Keywords
eWOM, Generation Z, Millennials, social media, self, travel experience
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-66904 (URN)10.1108/JTF-12-2017-0057 (DOI)000444917500008 ()2-s2.0-85051297398 (Scopus ID)
Projects
Morgondagens turist
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 4831215
Note

Validerad;2018;Nivå 2;2018-06-07 (andbra)

Available from: 2017-12-05 Created: 2017-12-05 Last updated: 2018-10-10Bibliographically approved
Strandberg, C., Näppä, A. & Ek Styvén, M. (2017). An image worth a thousand words: Dual perspectives of Swedish city brand images. In: : . Paper presented at 26th Nordic Symposium of Tourism and Hospitality Research, Falun, October 4-6, 2017.
Open this publication in new window or tab >>An image worth a thousand words: Dual perspectives of Swedish city brand images
2017 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-66110 (URN)
Conference
26th Nordic Symposium of Tourism and Hospitality Research, Falun, October 4-6, 2017
Projects
Attraktiva varumärken i besöksnäringen
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48314
Available from: 2017-10-13 Created: 2017-10-13 Last updated: 2017-11-24Bibliographically approved
Ek Styvén, M. & Wallström, Å. (2017). Benefits and barriers for the use of digital channels among small tourism companies. Scandinavian Journal of Hospitality and Tourism
Open this publication in new window or tab >>Benefits and barriers for the use of digital channels among small tourism companies
2017 (English)In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269Article in journal (Refereed) Epub ahead of print
Abstract [en]

This study aims to identify and explain perceived benefits and barriers for the use of digital channels by tourism companies in Swedish Lapland. Data were collected through exploratory interviews and an online survey to tourism companies in the region, most of which are small firms. Through factor analysis, we identified four barriers (Financial risk, Time constraints, External environment, and Lack of IT expertise and strategy) and three benefits (Internal efficiency, Marketing and competition, and Financial benefit) connected to the use of digital channels for customer communication. Results suggest that having staff with work time specifically reserved for working with digital channels, rather than trying to manage this alongside other tasks, increases the perceived benefits and decreases barriers related to Information and Communication (ICT) use. Moreover, analysis shows that the most important factors explaining tourism firms’ intentions to use digital channels are the perceived benefits connected to marketing and competition, as well as the perceived financial risk, which works as a barrier. Contrary to expectations, time constraints had a significant positive correlation with the intention to use digital channels. This implies that tourism firms in Swedish Lapland increasingly recognize the necessity of investing time in online communications in order to attract more visitors.

Place, publisher, year, edition, pages
Taylor & Francis, 2017
Keywords
Digital channel, ICT use, small firm, peripheral area
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-65734 (URN)10.1080/15022250.2017.1379434 (DOI)
Projects
DIGIVÄX
Available from: 2017-09-19 Created: 2017-09-19 Last updated: 2018-04-10
Ek Styvén, M. & Strandberg, C. (2017). From Santa Claus to yodeling: International tourists' brand knowledge of Swedish Lapland. In: Proceedings of the 12th Global Brand Conference of the Academy of Marketing,School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017: . Paper presented at 12th Global Brand Conference of the Academy of Marketing, Kalmar, 26-28 April 2017 (pp. 413-420). Kalmar: Linnaeus University School of Business and Economics
Open this publication in new window or tab >>From Santa Claus to yodeling: International tourists' brand knowledge of Swedish Lapland
2017 (English)In: Proceedings of the 12th Global Brand Conference of the Academy of Marketing,School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017, Kalmar: Linnaeus University School of Business and Economics , 2017, p. 413-420Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Kalmar: Linnaeus University School of Business and Economics, 2017
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-63459 (URN)978-91-88357-69-4 (ISBN)
Conference
12th Global Brand Conference of the Academy of Marketing, Kalmar, 26-28 April 2017
Projects
Attraktiva varumärken i besöksnäringen
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF)
Available from: 2017-05-19 Created: 2017-05-19 Last updated: 2017-11-24Bibliographically approved
Ek Styvén, M., Strandberg, C. & Wallström, Å. (2017). Here, There, and Everywhere: Profiling Multi-Channel Shoppers across Three Product Categories. In: EMAC 2017: Leaving footprints. Paper presented at EMAC 2017, Groningen, 23-26 May 2017.
Open this publication in new window or tab >>Here, There, and Everywhere: Profiling Multi-Channel Shoppers across Three Product Categories
2017 (English)In: EMAC 2017: Leaving footprints, 2017Conference paper, Poster (with or without abstract) (Refereed)
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-64602 (URN)
Conference
EMAC 2017, Groningen, 23-26 May 2017
Projects
Kundens kanal(k)val
Funder
Swedish Retail and Wholesale Development Council
Available from: 2017-06-28 Created: 2017-06-28 Last updated: 2018-04-10Bibliographically approved
Ek Styvén, M., Foster, T. & Wallström, Å. (2017). Impulse buying tendencies among online shoppers in Sweden. Journal of Research in Interactive Marketing, 11(4), 416-431
Open this publication in new window or tab >>Impulse buying tendencies among online shoppers in Sweden
2017 (English)In: Journal of Research in Interactive Marketing, ISSN 2040-7122, Vol. 11, no 4, p. 416-431Article in journal (Refereed) Published
Abstract [en]

Purpose: The purpose of this study is to characterize consumers with high impulse buying tendency (IBT) by comparing them with low-IBT consumers in an online shopping context.

Design/methodology/approach: Data were collected through a postal survey to a random sample of Swedish citizens, resulting in 144 responses, which were analysed statistically.

Findings: Results indicate that high-IBT consumers, compared to those with low IBT, are on average younger, more likely to be female and more frequent online shoppers with higher levels of trust in the internet. However, they seem more likely than low-IBT consumers to abandon their online shopping carts before completing the purchase, often because of need uncertainty.

Practical implications: The findings can give retailers a better understanding of consumers with high IBT and thereby increase the possibility to target and communicate with them more effectively. This is an interesting opportunity as both multi-channel shopping and impulse buying behaviour is likely to become even more common in the future.

Originality/value: The study contributes to the understanding of impulsive consumers, as it addresses the role of situational and socio-demographic attributes of high-IBT consumers compared to low-IBT consumers. The differences in online purchases, intentions to buy fashion online, shopping cart abandonment and trust in the internet suggest that even if IBT is a relatively stable and general personal trait, the tendencies to act on buying impulses may be more context-specific.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2017
Keywords
Impulse buying tendency, trust, shopping cart abandonment, online shopping, consumer behaviour
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-64981 (URN)10.1108/JRIM-05-2016-0054 (DOI)2-s2.0-85032223967 (Scopus ID)
Projects
Kundens kanal(k)val
Funder
Swedish Retail and Wholesale Development Council
Note

Validerad;2017;Nivå 2;2017-10-25 (andbra)

Available from: 2017-08-08 Created: 2017-08-08 Last updated: 2018-04-10Bibliographically approved
Wallström, Å., Ek Styvén, M., Engström, A. & Salehi-Sangari, E. (2017). Kundens kanal(k)val i detaljhandeln: Paradigmskifte i konsumenternas köpbeteenden. Stockholm: Handelsrådet
Open this publication in new window or tab >>Kundens kanal(k)val i detaljhandeln: Paradigmskifte i konsumenternas köpbeteenden
2017 (Swedish)Report (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Stockholm: Handelsrådet, 2017. p. 64
Series
Handelsrådets Forskningsrapport ; 2017:3
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-63458 (URN)978-91-86508-41-8 (ISBN)
Projects
Kundens kanal(k)val
Funder
Swedish Retail and Wholesale Development Council
Available from: 2017-05-19 Created: 2017-05-19 Last updated: 2018-04-10Bibliographically approved
Wallström, Å., Salehi-Sangari, E., Foster, T., Styvén, M. E. & Strandberg, C. (2017). Managing retail in an omnichannel environment: Consumer behavior, trends, and challenges (ed.). In: (Ed.), Stieler, Maximilian (Ed.), Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Paper presented at Academy of Marketing Science Annual Conference : 18/05/2016 - 21/05/2016 (pp. 243-244). Cham: Springer International Publishing
Open this publication in new window or tab >>Managing retail in an omnichannel environment: Consumer behavior, trends, and challenges
Show others...
2017 (English)In: Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / [ed] Stieler, Maximilian, Cham: Springer International Publishing , 2017, p. 243-244Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Retailers are facing major changes, including intensified competition, increased internationalization, and technological advances, which are transforming the competitive landscape at a fast pace. Simultaneously we see an emerging paradigm shift in consumers’ buying behavior. Digital devices such as smartphones and tablets allow consumers to search and shop online, irrespective of time and place and without geographical boundaries. While these devices originally were used mainly for information search, mobile purchases are becoming a natural part of many consumers’ shopping habits.

Place, publisher, year, edition, pages
Cham: Springer International Publishing, 2017
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-29717 (URN)10.1007/978-3-319-45596-9_49 (DOI)347677e3-1512-4691-824b-be50cd0c67d9 (Local ID)978-3-319-45595-2 (ISBN)978-3-319-45596-9 (ISBN)347677e3-1512-4691-824b-be50cd0c67d9 (Archive number)347677e3-1512-4691-824b-be50cd0c67d9 (OAI)
Conference
Academy of Marketing Science Annual Conference : 18/05/2016 - 21/05/2016
Projects
Kundens kanal(k)val – Hur ska handeln möta kundbehov i digitala kanaler?
Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-4397-6965

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