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Ek Styvén, Maria, ProfessorORCID iD iconorcid.org/0000-0002-4397-6965
Alternative names
Publications (10 of 90) Show all publications
Ericson, Å., Lugnet, J., Ek Styvén, M. & Zobel, T. (2024). Crisis: A Driver for Tourism Innovation and Service Design?. In: Proceedings of International Design Conference: Design 2024, Dubrovnik: Faculty of Mechanical Engineering and Naval Architecture, 2024.: . Paper presented at 18th International Design Conference - Design 2024, Dubrovnik, Croatia, May, 20-23 2024. Dubrovnik: The Design Society
Open this publication in new window or tab >>Crisis: A Driver for Tourism Innovation and Service Design?
2024 (English)In: Proceedings of International Design Conference: Design 2024, Dubrovnik: Faculty of Mechanical Engineering and Naval Architecture, 2024., Dubrovnik: The Design Society, 2024Conference paper, Published paper (Refereed)
Abstract [en]

Tourism entrepreneurs adapted to regulations during COVID-19 by introducing creative solutions. The crisis was said to be a unique opportunity for innovating sustainable businesses. This study investigates crisis as a driver for innovation and its relevance to service design. Interviews with entrepreneurs are the empirical base that highlights that finetuning existing services is an established approach instead of innovative service design. Few expressed lessons were learned from the creative solutions made during the pandemic, suggesting that strategies for innovation need to be developed.

Place, publisher, year, edition, pages
Dubrovnik: The Design Society, 2024
Series
DESIGN, ISSN 1847-9073
Keywords
service-oriented design, innovation, user-centred design, design thinking, tourism and hospitality
National Category
Information Systems, Social aspects
Research subject
Information Systems
Identifiers
urn:nbn:se:ltu:diva-104331 (URN)
Conference
18th International Design Conference - Design 2024, Dubrovnik, Croatia, May, 20-23 2024
Projects
Swedish Tourism & Hospitality Industry (BFUF) for the project Crisis-driven Innovation: From Reactive Measures to New Sustainable Tourism Services (2021-261)European Interreg Aurora - Summation
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 2021-261Interreg
Available from: 2024-02-20 Created: 2024-02-20 Last updated: 2024-02-20
Näppä, A., Ek Styvén, M. & Foster, T. (2023). I just work here! Employees as co-creators of the employer brand. Scandinavian Journal of Hospitality and Tourism, 23(1), 73-93
Open this publication in new window or tab >>I just work here! Employees as co-creators of the employer brand
2023 (English)In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 23, no 1, p. 73-93Article in journal (Refereed) Published
Abstract [en]

This study explores the role of employees as both a target group and co-creators of employer brand equity in tourism and hospitality. Extant research has largely focused on the effects of external employer brands; however, studies on internal employer branding have been lacking. The research problem is addressed through the conceptual lens of employer brand equity. To provide empirical insights into employee experiences, exploratory in-depth interviews were conducted with 16 employees in hotels, restaurants, and retail stores in Northern Sweden. While employees constitute a target market for internal employer branding, they also co-create the employer value proposition. Employees act as brand members, representatives, advocates and influencers, increasing knowledge about the organization internally and externally. However, in practice, companies in the service sector seem to place more focus on the customer experience than on reminding the employees of the brand promise towards them. This study identifies and describes the role of employees in the employer branding process by developing a new conceptual framework. Thereby, it adds to the understanding of co-creation in employer branding, an under-researched area which has been suggested to become a new paradigm in the employer branding literature.

Place, publisher, year, edition, pages
Taylor & Francis, 2023
Keywords
Employer branding, employer brand equity, co-creation, employees
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-96199 (URN)10.1080/15022250.2023.2190934 (DOI)000954011800001 ()2-s2.0-85150876171 (Scopus ID)
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 2016-211
Note

Validerad;2023;Nivå 2;2023-06-30 (joosat);

Funder: Handelsrådet (2016-211)

Available from: 2023-03-21 Created: 2023-03-21 Last updated: 2023-09-05Bibliographically approved
Ek Styvén, M. & Nilsson Vestola, J. (2023). Morgondagens gröna turist?: De unga generationernas perspektiv på hållbart resande. Besöksnäringens forsknings- och utvecklingsfond
Open this publication in new window or tab >>Morgondagens gröna turist?: De unga generationernas perspektiv på hållbart resande
2023 (Swedish)Report (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Besöksnäringens forsknings- och utvecklingsfond, 2023. p. 48
Series
BFUF Rapportserie ; 23
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-101598 (URN)978-91-88535-20-7 (ISBN)
Projects
Morgondagens gröna turist
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48318
Available from: 2023-10-09 Created: 2023-10-09 Last updated: 2023-10-10Bibliographically approved
Ek Styvén, M., Näppä, A. & Parding, K. (2023). Placing the place in employer branding: The case of the tourism and hospitality sector in Northern Sweden. In: Anke Peters, Anna Hübner, Nataliia Godis, Parisa Setoodegan, Samudika Weliweriyage, Tatiana Chekalina (Ed.), 31st Nordic Symposium on Tourism and Hospitality Research – Book of Abstracts: . Paper presented at 31st Nordic Symposium on Tourism and Hospitality Research, 19-21 September 2023, Östersund, Sweden (pp. 118-120). Östersund: ETOUR Research Centre, Mid Sweden University
Open this publication in new window or tab >>Placing the place in employer branding: The case of the tourism and hospitality sector in Northern Sweden
2023 (English)In: 31st Nordic Symposium on Tourism and Hospitality Research – Book of Abstracts / [ed] Anke Peters, Anna Hübner, Nataliia Godis, Parisa Setoodegan, Samudika Weliweriyage, Tatiana Chekalina, Östersund: ETOUR Research Centre, Mid Sweden University , 2023, p. 118-120Conference paper, Oral presentation with published abstract (Other academic)
Place, publisher, year, edition, pages
Östersund: ETOUR Research Centre, Mid Sweden University, 2023
Series
European Tourism Research Institute, ETOUR, ISSN 1403-4220 ; 2023:1
National Category
Business Administration
Research subject
Industrial Marketing; Human Work Sciences
Identifiers
urn:nbn:se:ltu:diva-101599 (URN)978-91-89786-37-0 (ISBN)
Conference
31st Nordic Symposium on Tourism and Hospitality Research, 19-21 September 2023, Östersund, Sweden
Projects
Employment value proposition in the tourism and hospitality industry
Funder
The Kamprad Family Foundation, 48323
Available from: 2023-10-09 Created: 2023-10-09 Last updated: 2023-10-10Bibliographically approved
Näppä, A., Ek Styvén, M. & Parding, K. (2023). Revitalizing Employer Branding: Unveiling an Industry Value Proposition through the Voices of Tourism and Hospitality Employees. In: Anke Peters, Anna Hübner, Nataliia Godis, Parisa Setoodegan, Samudika Weliweriyage, Tatiana Chekalina (Ed.), 31st Nordic Symposium on Tourism and Hospitality Research – Book of Abstracts: . Paper presented at 31st Nordic Symposium on Tourism and Hospitality Research, 19-21 September 2023, Östersund, Sweden (pp. 135-138). Östersund: ETOUR Research Centre, Mid Sweden University
Open this publication in new window or tab >>Revitalizing Employer Branding: Unveiling an Industry Value Proposition through the Voices of Tourism and Hospitality Employees
2023 (English)In: 31st Nordic Symposium on Tourism and Hospitality Research – Book of Abstracts / [ed] Anke Peters, Anna Hübner, Nataliia Godis, Parisa Setoodegan, Samudika Weliweriyage, Tatiana Chekalina, Östersund: ETOUR Research Centre, Mid Sweden University , 2023, p. 135-138Conference paper, Oral presentation with published abstract (Other academic)
Place, publisher, year, edition, pages
Östersund: ETOUR Research Centre, Mid Sweden University, 2023
Series
European Tourism Research Institute, ETOUR, ISSN 1403-4220 ; 2023:1
National Category
Business Administration
Research subject
Industrial Marketing; Human Work Sciences
Identifiers
urn:nbn:se:ltu:diva-101600 (URN)978-91-89786-37-0 (ISBN)
Conference
31st Nordic Symposium on Tourism and Hospitality Research, 19-21 September 2023, Östersund, Sweden
Projects
Kompetent, kunnig och stolt
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48320
Available from: 2023-10-09 Created: 2023-10-09 Last updated: 2023-10-10Bibliographically approved
Ericson, Å., Ek Styvén, M. & Zobel, T. (2023). Sustainable service offerings: The role of innovation awareness. In: Anke Peters, Anna Hübner, Nataliia Godis, Parisa Setoodegan, Samudika Weliweriyage, Tatiana Chekalina (Ed.), 31st Nordic Symposium on Tourism and Hospitality Research – Book of Abstracts: . Paper presented at 31st Nordic Symposium on Tourism and Hospitality Research, 19-21 September 2023, Östersund, Sweden (pp. 141-144). Östersund: ETOUR Research Centre, Mid Sweden University
Open this publication in new window or tab >>Sustainable service offerings: The role of innovation awareness
2023 (English)In: 31st Nordic Symposium on Tourism and Hospitality Research – Book of Abstracts / [ed] Anke Peters, Anna Hübner, Nataliia Godis, Parisa Setoodegan, Samudika Weliweriyage, Tatiana Chekalina, Östersund: ETOUR Research Centre, Mid Sweden University , 2023, p. 141-144Conference paper, Oral presentation with published abstract (Other academic)
Place, publisher, year, edition, pages
Östersund: ETOUR Research Centre, Mid Sweden University, 2023
Series
European Tourism Research Institute, ETOUR, ISSN 1403-4220 ; 2023:1
National Category
Business Administration
Research subject
Information Systems; Industrial Marketing; Quality Technology and Logistics
Identifiers
urn:nbn:se:ltu:diva-101602 (URN)978-91-89786-37-0 (ISBN)
Conference
31st Nordic Symposium on Tourism and Hospitality Research, 19-21 September 2023, Östersund, Sweden
Projects
Krisdriven innovation
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48321
Available from: 2023-10-09 Created: 2023-10-09 Last updated: 2023-10-10Bibliographically approved
Parding, K., Ek Styvén, M., Lindström, F. & Näppä, A. (2023). Workplace learning in transient workplaces: the tourism and hospitality industry in the Arctic region. Journal of Workplace Learning, 35(9), 259-273
Open this publication in new window or tab >>Workplace learning in transient workplaces: the tourism and hospitality industry in the Arctic region
2023 (English)In: Journal of Workplace Learning, ISSN 1366-5626, E-ISSN 1758-7859, Vol. 35, no 9, p. 259-273Article in journal (Refereed) Published
Abstract [en]

Purpose: This paper aims to focus on conditions for workplace learning (WPL) in highly transient workplaces, exemplified by the tourism and hospitality sector in the Arctic region. The aim is to analyse and discuss how employees and employers view the conditions for employees’ WPL from their respective perspectives. Design/methodology/approach: The study is based on a qualitative approach. Ten interviews with employers and ten interviews with employees were carried out. This opens for different perspectives, including identifying “learning gaps”. The analysis was thematic, with a focus on opportunities and challenges for WPL in these transient workplace contexts. Findings: Overall, conditions for WPL seem unsatisfactory. On the one hand, both employees and employers see WPL as essential for staff retention. Employers also see WPL as a strategy for business development and, thus, profit. On the other hand, high staff turnover makes it challenging to strategically invest in and organize for WPL, especially formal learning. Hence, a Catch-22 situation emerges. Research limitations/implications: As this study is qualitative in its scope, generalizations are analytical rather than statistical. Originality/value: There is a shortage of studies on conditions for WPL, focusing particularly on transient workplaces. Moreover, by including employer and employee perspectives, the authors contribute to a gap in the literature. The empirical contribution of this paper thus lies in using a theoretical WPL framework on transient workplaces, exemplified by the tourism and hospitality industries in the Arctic region.

Place, publisher, year, edition, pages
Emerald Publishing, 2023
Keywords
Arctic region, Staff retention, Staff turnover, Tourism and hospitality, Transient workplaces, Workplace learning
National Category
Learning Work Sciences
Research subject
Human Work Sciences; Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-101611 (URN)10.1108/JWL-02-2023-0032 (DOI)2-s2.0-85171199730 (Scopus ID)
Note

Validerad;2023;Nivå 2;2023-10-11 (joosat);

CC BY 4.0 Licence

Funder: R&D Fund, Swedish Tourism and Hospitality Industry, (2020-246)

Available from: 2023-10-11 Created: 2023-10-11 Last updated: 2023-10-11Bibliographically approved
Styvén, M. E., Näppä, A., Mariani, M. & Nataraajan, R. (2022). Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality. Journal of Business Research, 141, 290-298
Open this publication in new window or tab >>Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality
2022 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 141, p. 290-298Article in journal (Refereed) Published
Abstract [en]

Attracting and retaining high-quality employees is becoming an unrelenting challenge for many employers. Therefore, employer branding is a key developmental area for companies, as it aims to attract potential employees and to engage the current staff. This paper investigates how current employees in tourism and hospitality perceive their employers regarding the level of creativity and innovation in the workplace. The study adopts the Employer Attractiveness scale, with a specific focus on the component capturing aspects of creativity and innovation. An online survey and in-depth interviews were conducted with employees working in different areas of the tourism and hospitality sector in Sweden. The results suggest that many employees perceive their jobs as creative, and further indicate that the possibility of being creative and innovative at work is an important driver for employees to stay with their current employer. This factor also influences their intention to recommend employment at the company to others. Moreover, the results of this study suggest that the economic value in terms of total compensation is important for employees in the tourism and hospitality sector, as it affects intention to stay as well as likelihood to recommend.

Place, publisher, year, edition, pages
Elsevier, 2022
Keywords
Employer branding, Employer attractiveness, Creativity, Tourism & hospitality
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-88634 (URN)10.1016/j.jbusres.2021.12.038 (DOI)000740448500005 ()2-s2.0-85121987669 (Scopus ID)
Projects
Attraktiva arbetsgivare
Note

Validerad;2022;Nivå 2;2022-01-03 (johcin);

Funder: The R&D Fund of the Swedish Tourism & Hospitality Industry; The Swedish Retail and Wholesale Council; 48315

Available from: 2022-01-03 Created: 2022-01-03 Last updated: 2023-09-05Bibliographically approved
Svensson, J., Styvén, M., Parding, K. & Näppä, A. (2022). Learning and creativity in a transient sector: The case of tourism and hospitality businesses in the Arctic region. In: : . Paper presented at 10th EIASM International Conference on Tourism Management and Related Issues, Valencia, Spain, September 29-30, 2022.
Open this publication in new window or tab >>Learning and creativity in a transient sector: The case of tourism and hospitality businesses in the Arctic region
2022 (English)Conference paper, Oral presentation with published abstract (Other academic)
Keywords
Learning, competence development, creativity, transient workplaces
National Category
Business Administration
Research subject
Industrial Marketing; Human Work Sciences
Identifiers
urn:nbn:se:ltu:diva-93798 (URN)
Conference
10th EIASM International Conference on Tourism Management and Related Issues, Valencia, Spain, September 29-30, 2022
Projects
Kompetent, kunnig och stolt
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48320
Available from: 2022-11-02 Created: 2022-11-02 Last updated: 2023-09-05Bibliographically approved
Styvén, M., Nilsson Vestola, J. & Chipp, K. (2022). Sustainable Tourism in the Shadow of Covid-19: Perceptions and Attitudes of Generation Y & Z. In: NFF 2022 Conference Papers: . Paper presented at 26th Nordic Academy of Management Conference: "Bringing Research Together", Örebro, Sweden, August 24-26, 2022. Örebro University
Open this publication in new window or tab >>Sustainable Tourism in the Shadow of Covid-19: Perceptions and Attitudes of Generation Y & Z
2022 (English)In: NFF 2022 Conference Papers, Örebro University , 2022Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

This purpose of this paper is to describe perceptions and attitudes of the young generations’ (Y and Z) toward tourism travel in times of Covid-19. Green behavioral intention is studied along with Covid-19-related concepts to see if there is any interplay between these variables. The study takes a semi-longitudinal approach, with data collected through an online survey in July 2020 and July 2021. In total, 722 Swedish men and women between 18 and 40 years responded to the survey. Results are presented at the conference.

Place, publisher, year, edition, pages
Örebro University, 2022
Keywords
sustainable travel behavior, covid-19, attitude, generation z, generation y
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-93799 (URN)
Conference
26th Nordic Academy of Management Conference: "Bringing Research Together", Örebro, Sweden, August 24-26, 2022
Projects
Morgondagens gröna turist
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48318
Available from: 2022-11-02 Created: 2022-11-02 Last updated: 2023-09-05Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-4397-6965

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