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Publications (10 of 70) Show all publications
Styvén, M. E. & Mariani, M. M. (2020). Understanding the intention to buy secondhand clothing on sharing economy platforms: The influence of sustainability, distance from the consumption system, and economic motivations. Psychology & Marketing, 37(5), 724-739
Open this publication in new window or tab >>Understanding the intention to buy secondhand clothing on sharing economy platforms: The influence of sustainability, distance from the consumption system, and economic motivations
2020 (English)In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 37, no 5, p. 724-739Article in journal (Refereed) Published
Abstract [en]

Sharing economy (SE) platforms are increasingly providing an effective means of connecting providers and users of secondhand goods. While media seem to emphasize that the trend of selling/buying secondhand has been growing due to the consolidation and development of peer‐to‐peer (P2P) sharing platforms, a comprehensive identification of the antecedents of buying secondhand on SE platforms is virtually missing. This study addresses this gap by (a) identifying different sets of motivations and attitudes leading consumers to adopt SE platforms for secondhand buying and (b) testing a model on a sample of UK consumers in the context of P2P sharing platforms for secondhand clothing. This study reveals that there are three major antecedents of consumers' attitude towards buying secondhand clothes on P2P–SE platforms: perceived sustainability, economic motivations, and taking a distance from the consumption system. Perceived sustainability and economic motivations influence positively attitude toward buying secondhand, as well as motivations in the form of distance from the consumption system. Attitude toward buying secondhand is positively influenced also by distance from the system and, in turn, has a strong positive influence on behavioral intention to buy secondhand clothes. Moreover, past experience of buying secondhand online has a positive moderating effect on the relationship between perceived sustainability and distance from the consumption system.

Place, publisher, year, edition, pages
John Wiley & Sons, 2020
Keywords
clothing, distance from consumption system, economic motivations, P2P sharing platforms, perceived sustainability, secondhand buying, sharing economy
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-77533 (URN)10.1002/mar.21334 (DOI)000509487000001 ()2-s2.0-85083633373 (Scopus ID)
Note

Validerad;2020;Nivå 2;2020-04-23 (johcin)

Available from: 2020-01-28 Created: 2020-01-28 Last updated: 2020-05-05Bibliographically approved
Strandberg, C. & Styvén, M. (2020). What’s love got to do with it?: Place brand love and viral videos. Paper presented at 13th Global Brand Conference, 2-4 May, 2018, Newcastle upon Tyne, United Kingdom. Internet Research, 30(1), 23-43
Open this publication in new window or tab >>What’s love got to do with it?: Place brand love and viral videos
2020 (English)In: Internet Research, ISSN 1066-2243, Vol. 30, no 1, p. 23-43Article in journal (Refereed) Published
Abstract [en]

Purpose

The purpose of this paper is to explore the role of brand love in place brand communication by incorporating potential antecedents and behavioral outcomes of place brand love in a social media setting.

Design/methodology/approach

Data were gathered from 281 residents and visitors of a place through an online survey focusing on a place brand video. Structural equation modeling was employed to examine the research model.

Findings

Results show that place brand love has a strong direct relationship with positive word of mouth (WOM), and an indirect effect on intention to share the place brand message. Self-expressiveness of the place brand message also seems to influence place brand love as well as intention to share the message.

Research limitations/implications

The role of self-related concepts and brand love to a place has theoretical implications for research in place branding and electronic word of mouth. The study has limitations to its generalizability in terms of cultural aspects and sample representativeness.

Practical implications

Place marketers need to successfully reflect the self-concept of key stakeholders in communication messages in order to increase the probability that recipients will engage in positive WOM and share the message.

Originality/value

Research on place brand love is scarce and previous studies have focused solely on brand love in connection to tourists. The main contribution of the current study is the exploration of the role of brand love in connection to residents, who are vital co-creators of the place brand.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2020
Keywords
word of mouth, social media, social identity theory, self-expressiveness, identity theory, message sharing, place brand love, self-brand congruity, intention to forward, viral marketing
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-76259 (URN)10.1108/INTR-07-2018-0311 (DOI)000528886100003 ()2-s2.0-85074022449 (Scopus ID)
Conference
13th Global Brand Conference, 2-4 May, 2018, Newcastle upon Tyne, United Kingdom
Projects
Attraktiva varumärken i besöksnäringen
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48314
Note

Godkänd;2020;Nivå 0;2020-05-14 (alebob)

Available from: 2019-10-06 Created: 2019-10-06 Last updated: 2020-05-19Bibliographically approved
Ek Styvén, M. & Wallström, Å. (2019). Benefits and barriers for the use of digital channels among small tourism companies. Scandinavian Journal of Hospitality and Tourism, 19(1), 27-46
Open this publication in new window or tab >>Benefits and barriers for the use of digital channels among small tourism companies
2019 (English)In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 19, no 1, p. 27-46Article in journal (Refereed) Published
Abstract [en]

This study aims to identify and explain perceived benefits and barriers for the use of digital channels by tourism companies in Swedish Lapland. Data were collected through exploratory interviews and an online survey to tourism companies in the region, most of which are small firms. Through factor analysis, we identified four barriers (Financial risk, Time constraints, External environment, and Lack of IT expertise and strategy) and three benefits (Internal efficiency, Marketing and competition, and Financial benefit) connected to the use of digital channels for customer communication. Results suggest that having staff with work time specifically reserved for working with digital channels, rather than trying to manage this alongside other tasks, increases the perceived benefits and decreases barriers related to Information and Communication (ICT) use. Moreover, analysis shows that the most important factors explaining tourism firms’ intentions to use digital channels are the perceived benefits connected to marketing and competition, as well as the perceived financial risk, which works as a barrier. Contrary to expectations, time constraints had a significant positive correlation with the intention to use digital channels. This implies that tourism firms in Swedish Lapland increasingly recognize the necessity of investing time in online communications in order to attract more visitors.

Place, publisher, year, edition, pages
Taylor & Francis, 2019
Keywords
Digital channel, ICT use, small firm, peripheral area
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-65734 (URN)10.1080/15022250.2017.1379434 (DOI)000451683500002 ()2-s2.0-85029715420 (Scopus ID)
Projects
DIGIVÄX
Note

Validerad;2018;Nivå 2;2018-12-03 (johcin)

Available from: 2017-09-19 Created: 2017-09-19 Last updated: 2019-01-10Bibliographically approved
Strandberg, C., Styvén, M. & Hultman, M. (2019). Places in good graces: The role of emotional connections to a place on word-of-mouth. Journal of Business Research
Open this publication in new window or tab >>Places in good graces: The role of emotional connections to a place on word-of-mouth
2019 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978Article in journal (Refereed) Epub ahead of print
Abstract [en]

The role of emotional connections to places has largely been studied with a focus on place visitors. However, while residents are considered integral to the place brand, their perspectives generally have been overlooked. This study aims to increase the understanding of the relationships between place image, self-congruity, place attachment, and positive word-of-mouth among residents and visitors of a place. A conceptual model is advanced from identity and attachment theories. Responses from 654 residents and visitors in two Swedish cities were collected through an online survey, and the conceptual model was tested across the two city samples using structural equation modelling. Findings indicate that affective place image is positively related to positive word-of-mouth and that this relationship is mediated by place attachment for both residents and visitors. The results further show that self-congruity acts as a mediator between affective place image and place attachment for visitors but not for residents.

Place, publisher, year, edition, pages
Elsevier, 2019
Keywords
Place image, self-congruity, place attachment, positive word-of-mouth
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-76759 (URN)10.1016/j.jbusres.2019.11.044 (DOI)2-s2.0-85076238439 (Scopus ID)
Projects
Attraktiva varumärken i besöksnäringen
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48314
Available from: 2019-11-19 Created: 2019-11-19 Last updated: 2020-03-13
Mariani, M. M., Ek Styvén, M. & Ayeh, J. K. (2019). Using Facebook for travel decision-making: An international study of antecedents. International Journal of Contemporary Hospitality Management, 31(2), 1021-1044
Open this publication in new window or tab >>Using Facebook for travel decision-making: An international study of antecedents
2019 (English)In: International Journal of Contemporary Hospitality Management, ISSN 0959-6119, E-ISSN 1757-1049, Vol. 31, no 2, p. 1021-1044Article in journal (Refereed) Published
Abstract [en]

Purpose

This paper aims to investigate antecedents of using non-travel-specific social media (specifically Facebook) for travel decision-making before a leisure trip.

Design/methodology/approach

Based on an online survey of 426 young travel consumers from Italy and Sweden, this work applies structural equation modeling and multi-group analysis.

Findings

The study finds support for most of the conventional TAM-related constructs: perceived usefulness, perceived enjoyment and intention, while ease of use is not found relevant in this context.

Research limitations/implications

Results shed light on the antecedents of using non-travel specific social media in two countries. Future research might focus on validating the factors identified and add others that might shape usage in the selected countries. Future studies could further investigate possible differences arising from culture, country of origin and age. The analysis can also be extended to other countries.

Practical implications

The analysis might help managers in the hospitality and tourism sector by providing an understanding of the cognitive factors which determine travelers’ decision to use Facebook for trip planning. Thus, managers should get to know these factors in their effort to influence social media in hospitality and tourism settings.

Originality/value

The findings offer interesting perspectives on the applicability of conventional models to the context of non-travel-specific social media platforms. The exploration of cross-cultural differences also adds to the extant body of knowledge.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2019
Keywords
Facebook, Social media, Technology acceptance model, Enjoyment, Young travelers
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-71426 (URN)10.1108/IJCHM-02-2018-0158 (DOI)000458882300025 ()2-s2.0-85060163920 (Scopus ID)
Note

Validerad;2019;Nivå 2;2019-02-27 (johcin)

Available from: 2018-11-02 Created: 2018-11-02 Last updated: 2019-03-11Bibliographically approved
Strandberg, C. & Ek Styvén, M. (2018). Places in good graces: The mediating role of emotional connections to a place on word-of-mouth. In: : . Paper presented at 4th International Colloquium on Corporate Branding, Identity, Image and Reputation, 3-4 september, Calabria, Italien.
Open this publication in new window or tab >>Places in good graces: The mediating role of emotional connections to a place on word-of-mouth
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
Keywords
Place image, self-brand congruity, place attachment, positive word-of-mouth
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-70315 (URN)
Conference
4th International Colloquium on Corporate Branding, Identity, Image and Reputation, 3-4 september, Calabria, Italien
Projects
Attraktiva varumärken i besöksnäringen
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48314
Available from: 2018-08-09 Created: 2018-08-09 Last updated: 2018-10-12
Näppä, A. & Ek Styvén, M. (2018). Technology Infusion into the Retail Employer Brand. In: : . Paper presented at 4th International Colloquium on Corporate Branding, Identity, Image and Reputation, 3-4 september, Calabria, Italien.
Open this publication in new window or tab >>Technology Infusion into the Retail Employer Brand
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-70314 (URN)
Conference
4th International Colloquium on Corporate Branding, Identity, Image and Reputation, 3-4 september, Calabria, Italien
Projects
Attraktiva arbetsgivare
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48315Swedish Retail and Wholesale Development Council, 48315
Available from: 2018-08-09 Created: 2018-08-09 Last updated: 2018-08-14
Styvén, M. & Foster, T. (2018). Who am I if you can’t see me?: The “self” of young travellers as driver of eWOM in social media. Journal of Tourism Futures, 4(1), 80-92
Open this publication in new window or tab >>Who am I if you can’t see me?: The “self” of young travellers as driver of eWOM in social media
2018 (English)In: Journal of Tourism Futures, ISSN 2055-5911, E-ISSN 2055-592X, Vol. 4, no 1, p. 80-92Article in journal (Refereed) Published
Abstract [en]

Purpose

The purpose of this paper is to analyse factors influencing the propensity to share travel experiences in social media during a trip, across a sample of Millennial and Generation Z consumers in three different countries.

Design/methodology/approach

An online survey was sent to consumers between 16 and 30 years in Sweden, UK and India. Structural equation modelling and multigroup analysis was conducted to compare results between countries and generations.

Findings

Young travellers’ need for uniqueness (NFU) and opinion leadership (OL) with regard to travel tends to increase their propensity to share travel experiences in social media during a trip. Reflected appraisal of self is strongly related to NFU and OL and may therefore indirectly influence the propensity to share. Some differences were found between generations and countries.

Research limitations/implications

Future research could consider comparisons between travellers from younger and older generations. The hypotheses formulated in this study could be tested in other countries. Further adaptions or extensions of existing NFU scales to fit in the travel and tourism context are suggested.

Practical implications

Millennial and Gen Z consumers will constitute an increasing part of travellers and visitors in the future. Through a better understanding of their behaviour, tourism managers can design strategies to engage them and increase electronic word-of-mouth (eWOM).

Originality/value

This study contributes by addressing the lack of research on “self”-related drivers of eWOM in general social media during the trip, and by providing an international perspective through cross-cultural comparisons.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2018
Keywords
eWOM, Generation Z, Millennials, social media, self, travel experience
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-66904 (URN)10.1108/JTF-12-2017-0057 (DOI)000444917500008 ()2-s2.0-85051297398 (Scopus ID)
Projects
Morgondagens turist
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 4831215
Note

Validerad;2018;Nivå 2;2018-06-07 (andbra)

Available from: 2017-12-05 Created: 2017-12-05 Last updated: 2018-10-10Bibliographically approved
Strandberg, C., Näppä, A. & Ek Styvén, M. (2017). An image worth a thousand words: Dual perspectives of Swedish city brand images. In: : . Paper presented at 26th Nordic Symposium of Tourism and Hospitality Research, Falun, October 4-6, 2017.
Open this publication in new window or tab >>An image worth a thousand words: Dual perspectives of Swedish city brand images
2017 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-66110 (URN)
Conference
26th Nordic Symposium of Tourism and Hospitality Research, Falun, October 4-6, 2017
Projects
Attraktiva varumärken i besöksnäringen
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48314
Available from: 2017-10-13 Created: 2017-10-13 Last updated: 2017-11-24Bibliographically approved
Ek Styvén, M. & Strandberg, C. (2017). From Santa Claus to yodeling: International tourists' brand knowledge of Swedish Lapland. In: Proceedings of the 12th Global Brand Conference of the Academy of Marketing,School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017: . Paper presented at 12th Global Brand Conference of the Academy of Marketing, Kalmar, 26-28 April 2017 (pp. 413-420). Kalmar: Linnaeus University School of Business and Economics
Open this publication in new window or tab >>From Santa Claus to yodeling: International tourists' brand knowledge of Swedish Lapland
2017 (English)In: Proceedings of the 12th Global Brand Conference of the Academy of Marketing,School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017, Kalmar: Linnaeus University School of Business and Economics , 2017, p. 413-420Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Kalmar: Linnaeus University School of Business and Economics, 2017
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-63459 (URN)978-91-88357-69-4 (ISBN)
Conference
12th Global Brand Conference of the Academy of Marketing, Kalmar, 26-28 April 2017
Projects
Attraktiva varumärken i besöksnäringen
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF)
Available from: 2017-05-19 Created: 2017-05-19 Last updated: 2017-11-24Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-4397-6965

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