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Steyn, Peter
Publications (10 of 19) Show all publications
Bal, A. S., Pitt, L., Steyn, P., Wallström, Å. & Styvén, M. E. (2015). You know you've got to, express yourself: A comparative study of self-expression through brand, women in six Asian nations (ed.). In: (Ed.), Mary Conway (Ed.), The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011. Paper presented at Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011 (pp. 165). Cham: Encyclopedia of Global Archaeology/Springer Verlag
Open this publication in new window or tab >>You know you've got to, express yourself: A comparative study of self-expression through brand, women in six Asian nations
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2015 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 165-Conference paper, Meeting abstract (Other academic)
Abstract [en]

Consumers express themselves in a multitude of ways; one expression mechanism is brand consumption. Self-expression can be an important driver of consumer preference and choice. Despite the importance of self-expression, additional research is needed as to how brands are used as a means of self-expression. Previous studies indicate that the importance of brands for self-expression can differ across cultures. This study explores how female consumers in six Asian nations differ in the extent to which they express themselves through the use of their favorite brands.

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-31161 (URN)10.1007/978-3-319-10873-5_84 (DOI)53f23d89-ef3d-4bf3-a4f7-aca4d2f467f9 (Local ID)978-3-319-10872-8 (ISBN)978-3-319-10873-5 (ISBN)53f23d89-ef3d-4bf3-a4f7-aca4d2f467f9 (Archive number)53f23d89-ef3d-4bf3-a4f7-aca4d2f467f9 (OAI)
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note
Godkänd; 2015; 20150115 (andbra)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
Ghazisaeedi, M., Steyn, P. & Heerden, G. v. (2012). Trustworthiness of product review blogs: a source trustworthiness scale validation (ed.). Paper presented at . African Journal of Business Management, 6(25), 7498-7508
Open this publication in new window or tab >>Trustworthiness of product review blogs: a source trustworthiness scale validation
2012 (English)In: African Journal of Business Management, ISSN 1993-8233, E-ISSN 1993-8233, Vol. 6, no 25, p. 7498-7508Article in journal (Refereed) Published
Abstract [en]

With the introduction of Web 2.0, online blogging has established its place in the lexicon of public relations management. Especially blogs that offer reviews of products, services and technologies, have become essential to practitioners of public relations in their dialogue with the market place. From a public relations perspective, this paper addresses the source trustworthiness of product review blogs among online consumers, and whether consumer demographics have a significant impact on their level of trust. This paper reports the adaptation of a scale to measure the construct of source trustworthiness in the context of blogs. The results of a survey among 169 Australian online consumers confirmed the validity of the scale in the blogging context. Findings suggest that while source trustworthiness does not appear to be strongly related to either gender or level of education, younger consumers exhibit higher levels of source trustworthiness. Managerial implications are drawn from these findings and avenues for future research are identified.

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-4444 (URN)2638763a-31c5-44b5-b229-f5969be09cd7 (Local ID)2638763a-31c5-44b5-b229-f5969be09cd7 (Archive number)2638763a-31c5-44b5-b229-f5969be09cd7 (OAI)
Note
Validerad; 2012; 20120706 (mehgha)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-06-15Bibliographically approved
Nel, D., Heerden, G. v., Chan, A., Ghazisaeedi, M., Halvorson, W. & Steyn, P. (2011). Eleven years of scholarly research in the Journal of Services Marketing (ed.). Paper presented at . Journal of Services Marketing, 25(1), 4-13
Open this publication in new window or tab >>Eleven years of scholarly research in the Journal of Services Marketing
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2011 (English)In: Journal of Services Marketing, ISSN 0887-6045, E-ISSN 0887-6045, Vol. 25, no 1, p. 4-13Article in journal (Refereed) Published
Abstract [en]

Purpose: The publication of papers in scholarly journals is an important channel for the dissemination of academic knowledge. Analyzing academic content provides useful insights into how services marketing evolves over a selected time frame. The purpose of this paper is to determine key trends published in the Journal of Services Marketing during the recent 11-year period from 1998 to 2008. Design/methodology/approach: This paper presents a content analysis of the papers published in the Journal of Services Marketing during the period 1998-2008. A total of 417 papers, excluding book reviews, were analyzed. Descriptive statistics provide an overview of the research contributions. Findings: The main finding is that most of the papers published in the Journal of Services Marketing during the recent 11-year period are researchbased papers. Other findings include a trend towards co-authorship, the use of surveys and empirical data, adults as research subjects, factor analysis, structural equation modeling, and analysis of variance as the most popular statistical techniques. Based on a keyword analysis most papers are related to service quality and customer service. Practical implications: Researchers who wish to publish in this journal can use the findings as a guideline in preparing for their submission. The study gives an overview of the types of papers published in this journal. The analysis also shows that there is no preference for a particular topic for publication which stimulates new and varied contribution from researchers. Originality/value: This is the first content analysis conducted of the scholarly contribution to this journal that shows the trends in services research topics

National Category
Business Administration Business Administration
Research subject
Industrial Marketing; Electronic Commerce
Identifiers
urn:nbn:se:ltu:diva-7729 (URN)10.1108/08876041111107014 (DOI)000288723200001 ()2-s2.0-79551651321 (Scopus ID)6259dc40-ee43-11df-8b36-000ea68e967b (Local ID)6259dc40-ee43-11df-8b36-000ea68e967b (Archive number)6259dc40-ee43-11df-8b36-000ea68e967b (OAI)
Note
Validerad; 2011; 20101112 (ysko)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved
Pitt, L. F., Steyn, P. & Chakrabarti, R. (2011). Financial services and viewer response profiles: psychometric properties of a shortened scale (ed.). Journal of Financial Services Marketing, 16(3-4), 210-219
Open this publication in new window or tab >>Financial services and viewer response profiles: psychometric properties of a shortened scale
2011 (English)In: Journal of Financial Services Marketing, ISSN 1363-0539, E-ISSN 1479-1846, Vol. 16, no 3-4, p. 210-219Article in journal (Refereed) Published
Abstract [en]

Schlinger's Viewer Response Profile is a widely used tool in advertising research, in both commercial and academic environments. It is used in ad testing to gauge viewer reactions to television commercials. Initial research on its psychometric properties was critical of the scale; however, more recent work using more sophisticated statistical techniques and larger, more realistic, samples has been much more complimentary. This article reports on the use of a shorter version of the Schlinger scale to test financial services advertisements. The findings generally indicate that the scale can be used with confidence in that environment, and that the shorter scale generally performed well. The limitations of the study are acknowledged, managerial implications are discussed, and avenues for future research are identified.

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-13516 (URN)10.1057/fsm.2011.23 (DOI)2-s2.0-84856495991 (Scopus ID)cbe017cd-a290-4c03-b24f-6f18bb847601 (Local ID)cbe017cd-a290-4c03-b24f-6f18bb847601 (Archive number)cbe017cd-a290-4c03-b24f-6f18bb847601 (OAI)
Note

Validerad; 2011; 20111129 (andbra)

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved
Steyn, P., Ewing, M. T., Pitt, L., Windisch, L. & Heerden, G. v. (2011). From whence it came: Understanding source effects in consumer generated advertising (ed.). Paper presented at . International Journal of Advertising, 30(1), 133-160
Open this publication in new window or tab >>From whence it came: Understanding source effects in consumer generated advertising
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2011 (English)In: International Journal of Advertising, ISSN 0265-0487, E-ISSN 1759-3948, Vol. 30, no 1, p. 133-160Article in journal (Refereed) Published
Abstract [en]

Web 2.0 technologies are empowering consumers to co-produce online brand communications and thereby co-create brand meaning. As both consumers and marketers are increasingly using video-sharing websites to showcase their brand communication efforts, viewers of these ads are inadvertently becoming part of the co-production process as they create context around the ads (in the forms of reviews, comments and ratings). The environment in which such online advertisements are viewed has significant effects on consumer perceptions of the ad message, and ultimately impacts the persuasive properties and efficacy of the ad. This study reports on research conducted to test the source effects of consumer-generated advertising. Schlinger's Viewer Response Profile (VRP) is used to assess the impact of three source variables: ad creator, ad popularity and motivation for creation of the ad. Findings confirm the importance of popularity ratings on consumer ad evaluation, and also suggest that certain source effects result in consumers being more critical in their evaluation of the ads

Identifiers
urn:nbn:se:ltu:diva-4678 (URN)10.2501/IJA-30-1-133-160 (DOI)000289587400007 ()2a8f2a71-1b38-4779-a995-cefef0a7602f (Local ID)2a8f2a71-1b38-4779-a995-cefef0a7602f (Archive number)2a8f2a71-1b38-4779-a995-cefef0a7602f (OAI)
Note
Upprättat; 2011; 20110110 (andbra)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved
Pitt, L., Parent, M., Steyn, P., Berthon, P. & Money, A. (2011). The social media release as a corporate communications tool for bloggers (ed.). Paper presented at . IEEE Transactions on Professional Communication, 54(2), 122-132
Open this publication in new window or tab >>The social media release as a corporate communications tool for bloggers
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2011 (English)In: IEEE Transactions on Professional Communication, ISSN 0361-1434, E-ISSN 1558-1500, Vol. 54, no 2, p. 122-132Article in journal (Refereed) Published
Abstract [en]

This study examines the impact of a new communications tool, the Social Media Release (SMR), on bloggers. Specifically we seek to determine what factors will influence bloggers' intents to use SMRs or their components. Our global survey of 332 bloggers finds that bloggers' perceptions of the effectiveness of the SMR, and the use of SMRs by companies positively affect their decisions to use SMRs now and in the future. We also find that bloggers' current use of SMRs influences their decisions to continue using SMRs. Implications on the use of SMRs as corporate communications tools are drawn.

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-10455 (URN)10.1109/TPC.2010.2046055 (DOI)94325db0-fd1a-11df-8b95-000ea68e967b (Local ID)94325db0-fd1a-11df-8b95-000ea68e967b (Archive number)94325db0-fd1a-11df-8b95-000ea68e967b (OAI)
Note
Validerad; 2011; 20101201 (andbra)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved
Bal, A. S., Pitt, L., Steyn, P., Wallström, Å. & Styvén, M. E. (2011). You know you've got to, express yourself: A comparative study of self-expression through brand, women in six Asian nations (ed.). In: (Ed.), Mary Conway (Ed.), The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011. Paper presented at Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011 (pp. 165). : The Academy of Marketing Science
Open this publication in new window or tab >>You know you've got to, express yourself: A comparative study of self-expression through brand, women in six Asian nations
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2011 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, The Academy of Marketing Science, 2011, p. 165-Conference paper, Meeting abstract (Other academic)
Abstract [en]

Consumers express themselves in a multitude of ways; one expression mechanism is brand consumption. Self-expression can be an important driver of consumer preference and choice. Despite the importance of self-expression, additional research is needed as to how brands are used as a means of self-expression. Previous studies indicate that the importance of brands for self-expression can differ across cultures. This study explores how female consumers in six Asian nations differ in the extent to which they express themselves through the use of their favorite brands.

Place, publisher, year, edition, pages
The Academy of Marketing Science, 2011
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-37893 (URN)c12c1d04-1a35-480e-825a-28811d40affe (Local ID)0-939783-36-3 (ISBN)c12c1d04-1a35-480e-825a-28811d40affe (Archive number)c12c1d04-1a35-480e-825a-28811d40affe (OAI)
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note
Godkänd; 2011; 20110622 (marias)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2018-04-10Bibliographically approved
Steyn, P., Pitt, L., Strasheim, A., Boshoff, C. & Abratt, R. (2010). A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia (ed.). Paper presented at . Journal of Retailing and Consumer Services, 17(5), 355-373
Open this publication in new window or tab >>A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia
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2010 (English)In: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 17, no 5, p. 355-373Article in journal (Refereed) Published
Abstract [en]

The aim of this paper is to explore loyalty, loyalty schemes, and loyalty cards, as well as the internationalisation of loyalty schemes. We focus on loyalty schemes in Asia to define the primary objective of our study: to assess the impact of perceived benefits on the feelings of participants of a specific retailer's loyalty scheme, as well as customer loyalty towards the retailer. A literature review of loyalty schemes and loyalty cards is undertaken as well as the internationalisation of these cards. A survey was conducted in five Asian countries in which Toys'R'Us operates, namely Singapore, Malaysia, Hong Kong, Taiwan, and Thailand. Data was collected among members of the Toys'R'Us Star Card loyalty programme. Structural equation modelling was used to build a model that can be used to explain the simultaneous structural relations between perceived benefits, emotional feelings, and loyalty behaviours. Invariance testing was applied in order to test whether the model holds across the five countries. Our findings suggest that perceived benefits have a weak direct effect on loyalty behaviours. However, perceived benefits have a much stronger effect on feelings, which in turn have a strong effect on loyalty behaviours. We also found subtle differences between the countries in the study, which could either be attributed to cultural differences, to marketing practices, or to both, which can only be ascertained through further research.

Keywords
Business / Economics - Business studies, Ekonomi - Företagsekonomi
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-11524 (URN)10.1016/j.jretconser.2010.03.017 (DOI)2-s2.0-77955154230 (Scopus ID)a8666f50-53ac-11df-a0f4-000ea68e967b (Local ID)a8666f50-53ac-11df-a0f4-000ea68e967b (Archive number)a8666f50-53ac-11df-a0f4-000ea68e967b (OAI)
Note
Validerad; 2010; 20100429 (ysko)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved
Ghazisaeedi, M., Pitt, L. & Steyn, P. (2010). Believing the bloggers: some implications of consumer skepticism for PR professionals (ed.). Paper presented at . Asia Pacific Public Relations Journal, 11(2), 79-91
Open this publication in new window or tab >>Believing the bloggers: some implications of consumer skepticism for PR professionals
2010 (English)In: Asia Pacific Public Relations Journal, ISSN 1440-4389, E-ISSN 1839-8227, Vol. 11, no 2, p. 79-91Article in journal (Refereed) Published
Abstract [en]

Online blogs, specifically those that offer reviews of products, services and technologies, increasingly attract interest among practitioners of public relations as well as academic scholars. While the literature has addressed the significance of blogs as a public relations tool, limited research has been devoted to the responses of blog readers. This paper focuses on the extent to which online consumers exhibit scepticism towards these blogs. We validated a scepticism scale traditionally employed in advertising research to understand consumer scepticism towards blogs. The survey amongst Australian online consumers confirmed the relationship between selected demographics and blog reader scepticism.

National Category
Business Administration Business Administration
Research subject
Industrial Marketing; Electronic Commerce
Identifiers
urn:nbn:se:ltu:diva-10211 (URN)8f99ae70-ee42-11df-8b36-000ea68e967b (Local ID)8f99ae70-ee42-11df-8b36-000ea68e967b (Archive number)8f99ae70-ee42-11df-8b36-000ea68e967b (OAI)
Note
Godkänd; 2010; 20101112 (ysko)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved
Pitt, L., Steyn, P., Salehi-Sangari, E., Heerden, G. v. & Terblanche, N. (2010). Consumer skepticism and blogs: implications for marketing communicators (ed.). Paper presented at Academy of Marketing Science. Conference : 26/05/2010 - 29/05/2010. Paper presented at Academy of Marketing Science. Conference : 26/05/2010 - 29/05/2010.
Open this publication in new window or tab >>Consumer skepticism and blogs: implications for marketing communicators
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2010 (English)Conference paper, Oral presentation only (Refereed)
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-38712 (URN)d2fe39a0-ee43-11df-8b36-000ea68e967b (Local ID)d2fe39a0-ee43-11df-8b36-000ea68e967b (Archive number)d2fe39a0-ee43-11df-8b36-000ea68e967b (OAI)
Conference
Academy of Marketing Science. Conference : 26/05/2010 - 29/05/2010
Note
Godkänd; 2010; 20101112 (ysko)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2018-06-15Bibliographically approved
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