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Prinsloo, Mélani
Publications (7 of 7) Show all publications
Prinsloo, M. (2008). Community-based participatory research (ed.). International Journal of Market Research, 50(3), 339-354
Open this publication in new window or tab >>Community-based participatory research
2008 (English)In: International Journal of Market Research, ISSN 1470-7853, Vol. 50, no 3, p. 339-354Article in journal (Refereed) Published
Abstract [en]

Marketing research, often in the form of surveys, is one of the critical tools marketing managers use to guide decision making. Although this occurs in all environments, developing markets present problems in the paucity of information available and a desperate shortage of skilled information gatherers. This leaves those needing information with two alternatives: to import and utilise developed-world researchers and interviewers to gather, input and process information, at exorbitant costs, or to adopt a community-based approach to gathering information cost-effectively. The community-based participatory research (CBPR) project discussed here trains, manages and pays reasonably well-educated, but previously unemployed, people to gather and input information, in an attempt to provide a developing country (in this case South Africa) with information on markets and consumers. This has benefits besides information gathering: creating employment for people who would otherwise have been jobless, training and developing them, and giving them marketable skills and experience, so bolstering their résumés to aid them in their future job search. This paper explores the basic premise of community-based projects, specifically community-based research projects, while looking into the benefits as well as the challenges inherent in using this research methodology

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-12217 (URN)b4ff02b0-3949-11dd-8721-000ea68e967b (Local ID)b4ff02b0-3949-11dd-8721-000ea68e967b (Archive number)b4ff02b0-3949-11dd-8721-000ea68e967b (OAI)
Note

Validerad; 2008; 20080613 (andbra)

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-03-15Bibliographically approved
Prinsloo, M., Tudhope, L., Pitt, L. & Campbell, C. (2008). Using demographics to predict smoking behavior (ed.). Paper presented at . Health Marketing Quarterly, 25(3), 289-301
Open this publication in new window or tab >>Using demographics to predict smoking behavior
2008 (English)In: Health Marketing Quarterly, ISSN 0735-9683, E-ISSN 1545-0864, Vol. 25, no 3, p. 289-301Article in journal (Refereed) Published
Abstract [en]

Smoking and nicotine addiction are among the major preventable causes of disease and mortality. Being able to target promotional campaigns effectively relies on a good understanding of the demographics of smokers and potential smokers. This study reports on the results of a large sample survey of the demographics of smoker and non-smokers in South African townships. Using logistical regression, it finds that smokers tend to be significantly, older males who are less educated, and somewhat surprisingly, with no religious affiliation. Implications for public health policy are identified, and avenues for future research recognized.

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-5509 (URN)10.1080/07359680802081936 (DOI)19042549 (PubMedID)2-s2.0-67650022066 (Scopus ID)3a1a7140-95df-11dd-aadc-000ea68e967b (Local ID)3a1a7140-95df-11dd-aadc-000ea68e967b (Archive number)3a1a7140-95df-11dd-aadc-000ea68e967b (OAI)
Note
Validerad; 2008; 20081009 (keni)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved
Pitt, L., Berthon, P., Prinsloo, M. & Nel, D. (2007). Do I like my ICON?: determining preferences for firms' mode of strategic focus (ed.). Paper presented at . International Journal of Technology Marketing, 2(1), 1-18
Open this publication in new window or tab >>Do I like my ICON?: determining preferences for firms' mode of strategic focus
2007 (English)In: International Journal of Technology Marketing, ISSN 1741-878X, E-ISSN 1741-8798, Vol. 2, no 1, p. 1-18Article in journal (Refereed) Published
Abstract [en]

Whether they intend to or not, firms adopt a strategic mode of focus, a way of directing efforts towards markets, products, both or neither. However, in a fast changing environment, such as South Africa, little information exists on whether managers within these organisations feel that the archetype they have adopted will be appropriate for survival in the near mid-term future. This paper reports on the results of a study that identified the modes of focus of South African firms as perceived by senior marketing managers. It then matches these to the strategic mode that the managers see as most likely to guarantee the future success of their firms. Limitations of the study are identified, implications for management highlighted and avenues for future research discussed.

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-5027 (URN)10.1504/IJTMKT.2007.011583 (DOI)30c3f0d0-7cb3-11dc-b50c-000ea68e967b (Local ID)30c3f0d0-7cb3-11dc-b50c-000ea68e967b (Archive number)30c3f0d0-7cb3-11dc-b50c-000ea68e967b (OAI)
Note
Godkänd; 2007; 20071017 (ysko)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved
Berthon, J.-P., Prinsloo, M. & Pitt, L. (2007). From service factory to service theatre: solving the positioning dilemma in the medical practice (ed.). Paper presented at . Journal of Medical Marketing, 7(1), 55-63
Open this publication in new window or tab >>From service factory to service theatre: solving the positioning dilemma in the medical practice
2007 (English)In: Journal of Medical Marketing, ISSN 1745-7904, E-ISSN 1745-7912, Vol. 7, no 1, p. 55-63Article in journal (Refereed) Published
Abstract [en]

Doctor's surgeries are typically inefficient: They are generally stuck in the middle of the market, neither providing an individually tailored personal experience, nor one that is fast, efficient and cost effective. Introducing ideas from service simultaneity, and dramaturgy (the theory and practice of dramatic composition), this paper provides a simple but powerful model for the conceptualisation and redesign of the doctor's surgery. We argue that doctor's surgeries that are successful will be those that focus either on standardisation of activities in a back office environment (Service Factory), or high customisation of activities in a front office environment (Service Theatre). Those that attempt to do everything will succeed in doing nothing well.

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-16161 (URN)10.1057/palgrave.jmm.5050070 (DOI)fc12af40-7cb5-11dc-b50c-000ea68e967b (Local ID)fc12af40-7cb5-11dc-b50c-000ea68e967b (Archive number)fc12af40-7cb5-11dc-b50c-000ea68e967b (OAI)
Note
Validerad; 2007; 20071017 (ysko)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved
Tudhope, L., Prinsloo, M., Pitt, L. & Barnes, B. R. (2007). Physician compliance and market demographics (ed.). Paper presented at . Journal of Medical Marketing, 7(1), 64-70
Open this publication in new window or tab >>Physician compliance and market demographics
2007 (English)In: Journal of Medical Marketing, ISSN 1745-7904, E-ISSN 1745-7912, Vol. 7, no 1, p. 64-70Article in journal (Refereed) Published
Abstract [en]

The notion of patient compliance is a significant topic of debate, as by nature it has implications on a broad community of stakeholders including pharmaceutical manufacturers, physicians who prescribe drugs, patients who may or may not decide to comply, as well as national governments that operate under budgetary constraints. Based on data collected from 2921 South Africa respondents, it would appear that in order to increase sample compliance, the various stakeholders in South Africa may need to undertake further research with the male population, young patients, the relatively more educated and middle income groups, as these sub-categories of individuals have less of a tendency to comply with their physicians' instructions when taking drugs.

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-3016 (URN)10.1057/palgrave.jmm.5050067 (DOI)0c4155a0-7cb7-11dc-b50c-000ea68e967b (Local ID)0c4155a0-7cb7-11dc-b50c-000ea68e967b (Archive number)0c4155a0-7cb7-11dc-b50c-000ea68e967b (OAI)
Note
Validerad; 2007; 20071017 (ysko)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved
Prinsloo, M., Bäckström, L. & Salehi-Sangari, E. (2007). The impact of incentives on interfunctional relationship quality: views from a South African firm (ed.). Paper presented at . Total quality management and business excellence (Online), 18(8), 901-913
Open this publication in new window or tab >>The impact of incentives on interfunctional relationship quality: views from a South African firm
2007 (English)In: Total quality management and business excellence (Online), ISSN 1478-3363, E-ISSN 1478-3371, Vol. 18, no 8, p. 901-913Article in journal (Refereed) Published
Abstract [en]

Interfunctional relations and their impact on organizational performance have long been a concern of management and marketing scholars. Similarly, the use of incentives, and how they motivate individuals toward performance, has been a perennial focus of management researchers. Curiously, the effect of incentives on interfunctional relations has not received the same attention in the literature. The research in this paper sought to discover the extent to which the incentives an organization offers its personnel are perceived as being 'fair' by different functional groupings. The results of a study are presented in which the perceptions of a large sales function of the fairness of a series of incentives are compared with those of the rest of the organization. The implications of these findings for the quality of interfunctional relationships are discussed.

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-14676 (URN)10.1080/14783360701350870 (DOI)000250246500006 ()2-s2.0-35348849177 (Scopus ID)e17bb440-87c5-11dc-8a55-000ea68e967b (Local ID)e17bb440-87c5-11dc-8a55-000ea68e967b (Archive number)e17bb440-87c5-11dc-8a55-000ea68e967b (OAI)
Note
Validerad; 2007; 20071031 (keni)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved
Prinsloo, M. (2007). The South African research landscape: the use of traditional and alternative methodologies in addressing information shortages (ed.). (Doctoral dissertation). Paper presented at . Luleå: Luleå tekniska universitet
Open this publication in new window or tab >>The South African research landscape: the use of traditional and alternative methodologies in addressing information shortages
2007 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

The title of this thesis is "The South African Research Landscape: the use of traditional and alternative methodologies in addressing information shortages". This thesis demonstrates the journey of a researcher working in and learning from the South African research landscape. The journey pays attention to the researcher's realisation that traditional research is insufficient and unable to address the information shortages suffered in a developing country. Although one does in no way imply the disregarding of traditional research, alternative methodologies need to be developed and deployed in providing a country such as South Africa with the information required to at least maintain the progress that has been made in the last years. Through this thesis the researcher therefore places two aspects on the table that can add to the success of South African businesses - firstly the optimisation of market oriented businesses through research insights gained using traditional research methodologies that are combined with customer lifestyle insights in under-developed markets gained from community-based participatory research projects.

Place, publisher, year, edition, pages
Luleå: Luleå tekniska universitet, 2007. p. 176
Series
Doctoral thesis / Luleå University of Technology 1 jan 1997 → …, ISSN 1402-1544 ; 2007:55
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-25811 (URN)b3813ae0-9d8e-11dc-9810-000ea68e967b (Local ID)b3813ae0-9d8e-11dc-9810-000ea68e967b (Archive number)b3813ae0-9d8e-11dc-9810-000ea68e967b (OAI)
Note
Godkänd; 2007; 20071128 (ysko)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-24Bibliographically approved

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