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Häggqvist, Patrik
Publications (6 of 6) Show all publications
Häggqvist, P., Leijon, S. B. & Lidestav, G. (2014). Look at what they do: a revised approach to communication strategy towards private forest owners (ed.). Paper presented at . Scandinavian Journal of Forest Research, 29(7), 697-706
Open this publication in new window or tab >>Look at what they do: a revised approach to communication strategy towards private forest owners
2014 (English)In: Scandinavian Journal of Forest Research, ISSN 0282-7581, E-ISSN 1651-1891, Vol. 29, no 7, p. 697-706Article in journal (Refereed) Published
Abstract [en]

Private forest owners in Sweden and other countries are becoming an increasingly heterogeneous group as regards their experience and knowledge of forestry. Over the past decade, a number of studies have been conducted with the aim of describing different aspects of forest owners. However, little attention has been paid to the owners’ self-activity and how they learn. With the overall aim of exploring the relationship between self-activity and knowledge to use it as a starting point for new recommendations for planned communication towards forest owners, this study examines the extent and type of the work different categories of private forest owners perform, and from whom or where they learn. An analysis of data from a mail questionnaire and from the Database for Forest Owner Analysis showed that self-activity is common in all categories of owners but more frequent among male and resident forest owners. Forest owners have relatively few knowledge sources. Besides being self-taught, the most common ways of learning are from their fathers and from attending forest days. The study also shows a strong connection between self-activity and self-estimated knowledge of forestry. The recommendation for communication planning is therefore to use the extent and type of self-activity among different groups of forest owners as a point of departure for planning communication strategies.

National Category
Communication Studies
Research subject
Media and Communication Science.
Identifiers
urn:nbn:se:ltu:diva-5939 (URN)10.1080/02827581.2014.960894 (DOI)000344163100010 ()2-s2.0-84912030999 (Scopus ID)421a5dd3-a9ed-4f01-a9f9-ca5351260b5d (Local ID)421a5dd3-a9ed-4f01-a9f9-ca5351260b5d (Archive number)421a5dd3-a9ed-4f01-a9f9-ca5351260b5d (OAI)
Note
Validerad; 2014; 20140915 (andbra)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved
Häggqvist, P. (2012). Masculinity and toyification of heavy machinery (ed.). In: (Ed.), : . Paper presented at Viscom26 : The Visual Communication Conference 20/06/2012 - 25/06/2012.
Open this publication in new window or tab >>Masculinity and toyification of heavy machinery
2012 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

This photographic work in progress explores the relation between masculinity, heavy machinery and the “toyification” of the last. Forestry work and the work related to wood have historically been carried out manually. A heavy and often dangerous work intimately connected with masculinity. However, today much of this work that previously was performed by hand and muscles is mechanized. By that it has not only become safer – although still rather dangerous - it has also become harder to express and display masculinity whilst carrying out the work tasks. Pushing buttons or using a control stick for maneuvering is simply not that very macho. One way of reestablishing masculinity is to take unnecessary risks like doing something very fast or to not use safety features. Another way is to “play” whilst working or in pauses.The heavy machinery such as harvesters and trucks with its different applications is therefor not just tools for work where the user can, besides work, display craftsmanship and strength. The tools and machinery are also resources that can be played with and by doing so the users are able to create fun in a risky environment the same time as they (re-)create their masculinity and identity.The aim with this work is to study how a playful relation to machinery and a re-shaping of machinery into (boys) toys can be used and interpreted in a culture, whereas the work identity to a significant extent have been deprived of its manual and muscle tradition, to express skillfulness, craftsmanship that in its turn – as it comes to forestry – is strongly related masculinity. Masculinity in this explorative study is, inspired by the work of Raewyn Connell, understood as historical and cultural constructions. The method used is close to observation studies with the difference that the results of it are not word-based. Instead a selection of approximately 15 still photographs taken at workplaces and fair trades in the northern part of Sweden is used. The images are documentary and not arranged. The ethical aspects of using pictures with people in research can in many cases be problematic, however all of the people – out of which none are mentioned by name – are aware of that they are in the pictures and that the images are to be published. The images are also selected so that they wont be perceived as offending.

Keywords
Other social sciences - Media and communication studies, Photography, Gender, Masculinity, Övrig samhällsvetenskap - Medie- och kommunikationsvetenskap
National Category
Communication Studies
Research subject
Media and Communication Science
Identifiers
urn:nbn:se:ltu:diva-32278 (URN)6b9aee03-b0a5-4cd9-a5a0-7deb0ecca7be (Local ID)6b9aee03-b0a5-4cd9-a5a0-7deb0ecca7be (Archive number)6b9aee03-b0a5-4cd9-a5a0-7deb0ecca7be (OAI)
Conference
Viscom26 : The Visual Communication Conference 20/06/2012 - 25/06/2012
Note

Godkänd; 2012; 20120622 (pathag)

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2020-03-16Bibliographically approved
Häggqvist, P. (2011). Looking at forest trade fairs (ed.). Paper presented at Annual Conference of the International Communication Association : 26/05/2011 - 30/05/2011. Paper presented at Annual Conference of the International Communication Association : 26/05/2011 - 30/05/2011.
Open this publication in new window or tab >>Looking at forest trade fairs
2011 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

This photographic essay explores two forest trade fairs in Sweden, Elmia Wood and Nolia Jord och Skog. Forestry culture in Sweden can be regarded as male dominated. Still this is changing when the group of female forest owners and female forestry professionals is increasing. Viewing forest trade fairs as visual communicational events where discourses and identities are constructed and reconstructed this study portrays, using photography and a method close to observation studies and visual sociology, the connection between gender and forestry and forest trade fairs. The results show that there is a masculine hegemony structuring the events and a traditional masculinity is strongly connected with forestry culture.

Keywords
Other social sciences - Media and communication studies, Forestry, Gender, Photography, Trade fairs, Övrig samhällsvetenskap - Medie- och kommunikationsvetenskap
National Category
Communication Studies
Research subject
Media and Communication Science.
Identifiers
urn:nbn:se:ltu:diva-28575 (URN)26880304-d6c4-4dab-b054-d8975e4ecd66 (Local ID)26880304-d6c4-4dab-b054-d8975e4ecd66 (Archive number)26880304-d6c4-4dab-b054-d8975e4ecd66 (OAI)
Conference
Annual Conference of the International Communication Association : 26/05/2011 - 30/05/2011
Note
Godkänd; 2011; 20110523 (pathag)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved
Häggqvist, P., Leijon, S. B. & Lidestav, G. (2010). Forest days as an educational method in Swedish family forestry (ed.). Paper presented at . Scandinavian Journal of Forest Research, 25(Suppl. 9), 25-32
Open this publication in new window or tab >>Forest days as an educational method in Swedish family forestry
2010 (English)In: Scandinavian Journal of Forest Research, ISSN 0282-7581, E-ISSN 1651-1891, Vol. 25, no Suppl. 9, p. 25-32Article in journal (Refereed) Published
Abstract [en]

Swedish forest owners are a diverse group with regard to activity, education and experience of practical forestry. Urbanization and increased gender equality have also changed the composition of forest owners and their involvement in practical forestry work. Yet, many forest owners perform some kind of practical work on their property. The combination of dangerous work and untrained practitioners has led to a number of serious accidents. As a part of a larger safety campaign, a forest day for absentee forest owners living in the Stockholm area was carried out. Safety and safe working with chainsaws was a core message. To assess the immediate learning effect among different categories of forest owners, a questionnaire and a before-and-after test were used. The results show that those who knew less, female forest owners and non-chainsaw users, learned the most. The study also shows that the use of safety equipment is limited among absentee forest owners and that forest days and courses are important for their conception of safety. During the forest day, men were central experts and women appeared as servants, demonstrating the presence of a masculine hegemony. As the forest owners learned from each other it is important that professional communicators are seen to be the most reliable and trustworthy

National Category
Communication Studies
Research subject
Media and Communication Science.
Identifiers
urn:nbn:se:ltu:diva-7088 (URN)10.1080/02827581.2010.506784 (DOI)000282595600004 ()2-s2.0-77957807650 (Scopus ID)569187e0-ddc8-11df-8b36-000ea68e967b (Local ID)569187e0-ddc8-11df-8b36-000ea68e967b (Archive number)569187e0-ddc8-11df-8b36-000ea68e967b (OAI)
Note
Validerad; 2010; 20101022 (andbra)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved
Häggqvist, P. (2007). Content analysis of a forest trade fair: method used at Skogsnolia 2006 (ed.). Paper presented at . : SLU
Open this publication in new window or tab >>Content analysis of a forest trade fair: method used at Skogsnolia 2006
2007 (English)Report (Other academic)
Place, publisher, year, edition, pages
SLU, 2007. p. 16
National Category
Communication Studies
Research subject
Media and Communication Science.
Identifiers
urn:nbn:se:ltu:diva-25600 (URN)fe03f6c3-39dc-47ae-b08c-5c63973b02ca (Local ID)fe03f6c3-39dc-47ae-b08c-5c63973b02ca (Archive number)fe03f6c3-39dc-47ae-b08c-5c63973b02ca (OAI)
Note
Godkänd; 2007; 20110524 (pathag)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved
Häggqvist, P. (2002). Farhågor och förhoppningar.: Göteborgs-Postens bild av protesterna mot EU-mötet sommaren 2001. (ed.). In: (Ed.), Marianne Liliequist; Jörgen Lundälv (Ed.), Gatans politik: Göteborgsdemonstrationerna juni 2001. Ur mediernas, polisernas och demonstranternas perspektiv (pp. 117-127). Paper presented at . Gävle: Meyers
Open this publication in new window or tab >>Farhågor och förhoppningar.: Göteborgs-Postens bild av protesterna mot EU-mötet sommaren 2001.
2002 (Swedish)In: Gatans politik: Göteborgsdemonstrationerna juni 2001. Ur mediernas, polisernas och demonstranternas perspektiv, Gävle: Meyers , 2002, p. 117-127Chapter in book (Other academic)
Place, publisher, year, edition, pages
Gävle: Meyers, 2002
National Category
Communication Studies
Research subject
Media and Communication Science.
Identifiers
urn:nbn:se:ltu:diva-20216 (URN)2e632357-3159-4822-89a5-dc5a5d73db93 (Local ID)91-7111-128-X (ISBN)2e632357-3159-4822-89a5-dc5a5d73db93 (Archive number)2e632357-3159-4822-89a5-dc5a5d73db93 (OAI)
Note
Godkänd; 2002; 20110523 (pathag)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved
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