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Engström, Anne
Publications (10 of 48) Show all publications
Wallström, Å., Ek Styvén, M., Engström, A. & Salehi-Sangari, E. (2017). Kundens kanal(k)val i detaljhandeln: Paradigmskifte i konsumenternas köpbeteenden. Stockholm: Handelsrådet
Open this publication in new window or tab >>Kundens kanal(k)val i detaljhandeln: Paradigmskifte i konsumenternas köpbeteenden
2017 (Swedish)Report (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Stockholm: Handelsrådet, 2017. p. 64
Series
Handelsrådets Forskningsrapport ; 2017:3
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-63458 (URN)978-91-86508-41-8 (ISBN)
Projects
Kundens kanal(k)val
Funder
Swedish Retail and Wholesale Development Council
Available from: 2017-05-19 Created: 2017-05-19 Last updated: 2018-04-10Bibliographically approved
Foster, T., Styvén, M. E., Wallström, Å. & Engström, A. (2017). Travel Talk: eWOM Across Multiple Cultures (ed.). In: (Ed.), Stieler, Maximilian (Ed.), Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Paper presented at Academy of Marketing Science Annual Conference : 18/05/2016 - 21/05/2016 (pp. 703-704). Cham: Springer International Publishing
Open this publication in new window or tab >>Travel Talk: eWOM Across Multiple Cultures
2017 (English)In: Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / [ed] Stieler, Maximilian, Cham: Springer International Publishing , 2017, p. 703-704Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Word-of-mouth (WOM) communication is considered the most important, informal means of communication between consumers (Derbaix and Vanhamme 2003). An increasingly important extension of the traditional face-to-face WOM used by consumers is the electronic word of mouth (eWOM), especially with regard to how eWOM is used within today’s online social media outlets (Weisfeld-Spolter et al. 2014). Within the travel and tourism industry, eWOM has become vitally important, as consumers tend to trust information from consumer-generated (social) media more than information from service providers (Ip et al. 2012). This is particularly true for the younger generation of Internet users—the “e-generation,” who are “digital natives” and who have used digital technologies since they were kids. The aim of this study is to provide a better understanding on how today’s e-generation is using eWOM as tourists/travelers, from a multicultural perspective. In order to reach this aim, the following research questions are stated: (RQ1) How are e-generation consumers using eWOM when planning a trip?; (RQ2) How are e-generation consumers using eWOM during and after a trip?

Place, publisher, year, edition, pages
Cham: Springer International Publishing, 2017
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-35957 (URN)10.1007/978-3-319-45596-9_136 (DOI)ab397fff-f050-4b73-a115-c23dcb8b3ced (Local ID)978-3-319-45595-2 (ISBN)978-3-319-45596-9 (ISBN)ab397fff-f050-4b73-a115-c23dcb8b3ced (Archive number)ab397fff-f050-4b73-a115-c23dcb8b3ced (OAI)
Conference
Academy of Marketing Science Annual Conference : 18/05/2016 - 21/05/2016
Projects
Morgondagens turist - Hur ska besöksnäringen bemöta e-generationen?
Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
Wallström, Å., Ek Styvén, M., Engström, A. & Foster, T. (2016). Morgondagens turist: Hur ska besöksnäringen bemöta e-generationen?. Stockholm: Besöksnäringens forsknings- och utvecklingsfond
Open this publication in new window or tab >>Morgondagens turist: Hur ska besöksnäringen bemöta e-generationen?
2016 (Swedish)Report (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Stockholm: Besöksnäringens forsknings- och utvecklingsfond, 2016. p. 33
Series
Rapport / Besöksnäringens forsknings- och utvecklingsfond ; 02
Keywords
turism, digitala kanaler, resor
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-63457 (URN)978-91-981016-9-0 (ISBN)
Projects
Morgondagens turist
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF)
Available from: 2017-05-19 Created: 2017-05-19 Last updated: 2018-04-10Bibliographically approved
Engström, A., Styvén, M. E., Wallström, Å. & Salehi-Sangari, E. (2015). Developing an attractive mobile service: A comparison of desired consumption values of three different services (ed.). In: (Ed.), Mary Conway (Ed.), The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011. Paper presented at Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011 (pp. 454-456). Cham: Encyclopedia of Global Archaeology/Springer Verlag
Open this publication in new window or tab >>Developing an attractive mobile service: A comparison of desired consumption values of three different services
2015 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 454-456Conference paper, Published paper (Refereed)
Abstract [en]

This paper presents the results of an exploratory study on consumption values. The aim of this study is to explore and compare desired consumption values of different mobile services. The results point out similarities as well as differences in desired consumption values of different mobile services.

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-28621 (URN)10.1007/978-3-319-10873-5_267 (DOI)279dbbab-7faf-464a-ae47-fd7a4984b00f (Local ID)978-3-319-10872-8 (ISBN)978-3-319-10873-5 (ISBN)279dbbab-7faf-464a-ae47-fd7a4984b00f (Archive number)279dbbab-7faf-464a-ae47-fd7a4984b00f (OAI)
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note

Godkänd; 2015; 20150115 (andbra)

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
Wallström, Å., Engström, A., Styvén, M. E. & Salehi-Sangari, E. (2015). From crisis to control: all about communication? (ed.). In: (Ed.), Krzysztof Kubacki (Ed.), Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Paper presented at Academy of Marketing Science Conference : 15/05/2013 - 18/05/2013 (pp. 253-255). Cham: Encyclopedia of Global Archaeology/Springer Verlag
Open this publication in new window or tab >>From crisis to control: all about communication?
2015 (English)In: Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / [ed] Krzysztof Kubacki, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 253-255Conference paper, Published paper (Refereed)
Abstract [en]

The supply of drinking water is a crucial and vulnerable element of the Swedish infrastructure. In the past few years it has suffered several crises due to contamination and waterborne diseases. Therefore, management of water crisis has become a highly topical issue for the country's municipalities, particularly after two recent outbreaks of cryptosporidium. This protozoan parasite is often spread through contaminated water and causes a parasitic disease that affects the intestines and typically causes an acute short-term infection. The largest known outbreak of cryptosporidium in drinking water occurred in 1993 in Milwaukee, US, where more than 400 000 people were infected. In Sweden, two large outbreaks have occurred during the past few years. The drinking water in Östersund, a mid-sized city with around 59 000 inhabitants, was infected with cryptosporidium in November 2010. The number of people infected reached approximately 27 000, and the outbreak lasted for 12 weeks. Just a few months afterwards, Skellefteå, with 71 000 inhabitants, had a similar experience. At least 20 000 people were infected in an outbreak lasting 20 weeks. This type of crisis affects many people for a long time, and effective communication, therefore, is essential to limit the impact of the crisis.

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-30074 (URN)10.1007/978-3-319-10951-0_89 (DOI)3c5a95df-616d-4b94-b31a-6cad26c473c3 (Local ID)978-3-319-10950-3 (ISBN)978-3-319-10951-0 (ISBN)3c5a95df-616d-4b94-b31a-6cad26c473c3 (Archive number)3c5a95df-616d-4b94-b31a-6cad26c473c3 (OAI)
Conference
Academy of Marketing Science Conference : 15/05/2013 - 18/05/2013
Projects
Effektiv kommunikation vid kris
Note
Godkänd; 2015; 20150917 (andbra)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
Styvén, M. E., Wallström, Å., Engström, A. & Farshid, M. (2015). Northern lights and darkness: Benefits and barriers for e-tourism in Swedish Lapland (ed.). Paper presented at International Conference on Tourism Management and Tourism Related Issues : 08/10/2015 - 09/10/2015. Paper presented at International Conference on Tourism Management and Tourism Related Issues : 08/10/2015 - 09/10/2015.
Open this publication in new window or tab >>Northern lights and darkness: Benefits and barriers for e-tourism in Swedish Lapland
2015 (English)Conference paper, Oral presentation only (Other academic)
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-29812 (URN)36ac754f-bda3-4851-b31b-73c1f92cc8d3 (Local ID)36ac754f-bda3-4851-b31b-73c1f92cc8d3 (Archive number)36ac754f-bda3-4851-b31b-73c1f92cc8d3 (OAI)
Conference
International Conference on Tourism Management and Tourism Related Issues : 08/10/2015 - 09/10/2015
Projects
Digitala strategier för tillväxt i besöksnäringen
Note
Godkänd; 2015; 20151012 (marias)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
Wallström, Å., Engström, A., Styvén, M. E. & Foster, T. (2015). Postcards from Digitalville: E-generation tourists' use of social media (ed.). Paper presented at International Conference on Tourism Management and Tourism Related Issues : 08/10/2015 - 09/10/2015. Paper presented at International Conference on Tourism Management and Tourism Related Issues : 08/10/2015 - 09/10/2015.
Open this publication in new window or tab >>Postcards from Digitalville: E-generation tourists' use of social media
2015 (English)Conference paper, Oral presentation only (Other academic)
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-37002 (URN)adf7d370-7570-442f-b03e-b913676a0f52 (Local ID)adf7d370-7570-442f-b03e-b913676a0f52 (Archive number)adf7d370-7570-442f-b03e-b913676a0f52 (OAI)
Conference
International Conference on Tourism Management and Tourism Related Issues : 08/10/2015 - 09/10/2015
Projects
Morgondagens turist - Hur ska besöksnäringen bemöta e-generationen?
Note
Godkänd; 2015; 20151012 (marias)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2018-04-10Bibliographically approved
Wallström, Å., Ek Styvén, M., Engström, A. & Farshid, M. (2015). Projekt: Digitala strategier för tillväxt i besöksnäringen. Paper presented at .
Open this publication in new window or tab >>Projekt: Digitala strategier för tillväxt i besöksnäringen
2015 (Swedish)Other (Other (popular science, discussion, etc.))
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-36039 (URN)3b2ada98-0785-4499-99f9-f9c31b3b82ef (Local ID)3b2ada98-0785-4499-99f9-f9c31b3b82ef (Archive number)3b2ada98-0785-4499-99f9-f9c31b3b82ef (OAI)
Note

Publikationer: Northern lights and darkness: Benefits and barriers for e-tourism in Swedish Lapland; SPECIAL SESSION: Difficult Destinations: Attracting People and Organizations to Peripheral Places; Aktiviteter: Digitaliseringens möjligheter och utmaningar för de regionala besöksnäringsföretagen; Status: Avslutat; Period: 01/01/2014 → 31/12/2015

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
Wallström, Å., Ek Styvén, M., Engström, A. & Salehi-Sangari, E. (2015). Projekt: Effektiv kommunikation vid kris. Paper presented at .
Open this publication in new window or tab >>Projekt: Effektiv kommunikation vid kris
2015 (Swedish)Other (Other (popular science, discussion, etc.))
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-36099 (URN)691b6eaa-f76e-45c0-836c-64e4377ee08b (Local ID)691b6eaa-f76e-45c0-836c-64e4377ee08b (Archive number)691b6eaa-f76e-45c0-836c-64e4377ee08b (OAI)
Note

Publikationer: There's a silver lining: Information quality, trust and positive meaning after a crisis; From crisis to control: all about communication?; Effektiv kommunikation vid kris: Slutrapport från projektet EKOs; Status: Avslutat; Period: 01/01/2011 → 31/01/2013

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
Ek Styvén, M., Wallström, Å., Engström, A. & Salehi-Sangari, E. (2015). Projekt: Kundens kanal(k)val – Hur ska handeln möta kundbehov i digitala kanaler?. Paper presented at .
Open this publication in new window or tab >>Projekt: Kundens kanal(k)val – Hur ska handeln möta kundbehov i digitala kanaler?
2015 (Swedish)Other (Other (popular science, discussion, etc.))
National Category
Business Administration
Research subject
Industrial Marketing; Effective innovation and organisation (AERI); Smart machines and materials (AERI)
Identifiers
urn:nbn:se:ltu:diva-36016 (URN)2706b6af-92e4-440a-a636-744aae79e6be (Local ID)2706b6af-92e4-440a-a636-744aae79e6be (Archive number)2706b6af-92e4-440a-a636-744aae79e6be (OAI)
Note

Publikationer: Managing retail in an omnichannel environment: Consumer behavior, trends, and challenges; Status: Pågående; Period: 01/10/2014 → 30/09/2016

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
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