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Perzon, Håkan
Publications (10 of 13) Show all publications
Perzon, H. (2015). Trust in preparation of University-Industry (UI)-Collaboration: Outcomes from a course with focus on developing businesslike capabilities (ed.). In: (Ed.), Mary Conway (Ed.), The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011. Paper presented at Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011 (pp. 9-12). Cham: Encyclopedia of Global Archaeology/Springer Verlag
Open this publication in new window or tab >>Trust in preparation of University-Industry (UI)-Collaboration: Outcomes from a course with focus on developing businesslike capabilities
2015 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 9-12Conference paper, Published paper (Refereed)
Abstract [en]

This paper presents outcomes from a course with focus on developing businesslike capabilities among undergraduate students. The purpose is to explore the need of trust in preparations of UI-collaboration and how outcomes are influencing trust in an education context. Findings indicate that word of mouth is essential to create needed trust. The amount of human resources students represent is found to be an important “qualifier”, while created trust is the “order winner” in the establishment of UI-collaboration.

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-26984 (URN)10.1007/978-3-319-10873-5_9 (DOI)0462f3e2-cce7-40cd-a951-0ed717a1edc2 (Local ID)978-3-319-10872-8 (ISBN)978-3-319-10873-5 (ISBN)0462f3e2-cce7-40cd-a951-0ed717a1edc2 (Archive number)0462f3e2-cce7-40cd-a951-0ed717a1edc2 (OAI)
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note
Godkänd; 2015; 20150116 (andbra)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved
Perzon, H. & Gardelli, Å. (2014). Integrationskurs som motiverar (ed.). In: (Ed.), NU 2014: Umeå 8-10 oktober : abstracts. Paper presented at NU 2014 : 08/10/2014 - 10/10/2014 (pp. 152). Umeå: Umeå universitet. Pedagogiska institutionen
Open this publication in new window or tab >>Integrationskurs som motiverar
2014 (Swedish)In: NU 2014: Umeå 8-10 oktober : abstracts, Umeå: Umeå universitet. Pedagogiska institutionen , 2014, p. 152-Conference paper (Refereed)
Place, publisher, year, edition, pages
Umeå: Umeå universitet. Pedagogiska institutionen, 2014
National Category
Business Administration Pedagogy
Research subject
Industrial Marketing; Education
Identifiers
urn:nbn:se:ltu:diva-34778 (URN)910ad07d-6ed7-4d1c-993e-62bcd38cdcd1 (Local ID)910ad07d-6ed7-4d1c-993e-62bcd38cdcd1 (Archive number)910ad07d-6ed7-4d1c-993e-62bcd38cdcd1 (OAI)
Conference
NU 2014 : 08/10/2014 - 10/10/2014
Note

Godkänd; 2014; 20141013 (andbra)

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-01-23Bibliographically approved
Perzon, H., Engström, A. & Farshid, M. (2014). Uppsatsskrivande med kickstart (ed.). In: (Ed.), (Ed.), NU 2014: Umeå 8-10 oktober : abstracts. Paper presented at NU 2014 : 08/10/2014 - 10/10/2014 (pp. 153). Umeå: Umeå universitet. Pedagogiska institutionen
Open this publication in new window or tab >>Uppsatsskrivande med kickstart
2014 (Swedish)In: NU 2014: Umeå 8-10 oktober : abstracts, Umeå: Umeå universitet. Pedagogiska institutionen , 2014, p. 153-Conference paper, Meeting abstract (Refereed)
Place, publisher, year, edition, pages
Umeå: Umeå universitet. Pedagogiska institutionen, 2014
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-28291 (URN)20abb3e5-c3ed-4870-b9b3-ff9e7ee753ab (Local ID)20abb3e5-c3ed-4870-b9b3-ff9e7ee753ab (Archive number)20abb3e5-c3ed-4870-b9b3-ff9e7ee753ab (OAI)
Conference
NU 2014 : 08/10/2014 - 10/10/2014
Note
Godkänd; 2014; 20141013 (andbra)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved
Perzon, H. (2011). Trust in preparation of University-Industry (UI)-Collaboration: Outcomes from a course with focus on developing businesslike capabilities (ed.). In: (Ed.), Mary Conway (Ed.), The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011. Paper presented at Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011 (pp. 9-12). The Academy of Marketing Science
Open this publication in new window or tab >>Trust in preparation of University-Industry (UI)-Collaboration: Outcomes from a course with focus on developing businesslike capabilities
2011 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, The Academy of Marketing Science, 2011, p. 9-12Conference paper, Published paper (Refereed)
Abstract [en]

This paper presents outcomes from a course with focus on developing businesslike capabilities among undergraduate students. The purpose is to explore the need of trust in preparations of UI-collaboration and how outcomes are influencing trust in an education context. Findings indicate that word of mouth is essential to create needed trust. The amount of human resources students represent is found to be an important “qualifier”, while created trust is the “order winner” in the establishment of UI-collaboration.

Place, publisher, year, edition, pages
The Academy of Marketing Science, 2011
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-38132 (URN)c6c76adf-5e5a-4a12-809e-b24b1ac13c53 (Local ID)0-939783-36-3 (ISBN)c6c76adf-5e5a-4a12-809e-b24b1ac13c53 (Archive number)c6c76adf-5e5a-4a12-809e-b24b1ac13c53 (OAI)
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note

Godkänd; 2011; 20110816 (ysko)

Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2017-11-25Bibliographically approved
Chronéer, D., Johansson, J. & Perzon, H. (2009). Value creation in learning: experiences and outcomes from engineering education (ed.). In: (Ed.), Pia Lappalainen (Ed.), European continuing engineering education: Conceptualizing the lesson learned (pp. 91-100). Paper presented at . Espoo: SEFI
Open this publication in new window or tab >>Value creation in learning: experiences and outcomes from engineering education
2009 (English)In: European continuing engineering education: Conceptualizing the lesson learned, Espoo: SEFI , 2009, p. 91-100Chapter in book (Other academic)
Place, publisher, year, edition, pages
Espoo: SEFI, 2009
National Category
Production Engineering, Human Work Science and Ergonomics Business Administration Business Administration
Research subject
Industrial Logistics; Accounting and Control; Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-20809 (URN)839b2dc0-bcd3-11de-b769-000ea68e967b (Local ID)978-2-87352-002-1 (ISBN)839b2dc0-bcd3-11de-b769-000ea68e967b (Archive number)839b2dc0-bcd3-11de-b769-000ea68e967b (OAI)
Note
Godkänd; 2009; 20091019 (ysko)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved
Boroumand, L., Aghdasi, M., Albadvi, A., Jamshidian, M. & Perzon, H. (2008). Service failure-recovery in online shops in Iran (ed.). Paper presented at . Iranian Journal of Information Science and Technology, 6(2), 61-77
Open this publication in new window or tab >>Service failure-recovery in online shops in Iran
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2008 (English)In: Iranian Journal of Information Science and Technology, ISSN 1726-8125, Vol. 6, no 2, p. 61-77Article in journal (Refereed) Published
Abstract [en]

Present article focuses on service failure and recovery in the online shops in Iran. The article investigates interaction between service failure and online shops readiness for service recovery and resulting impact on customer reaction. The data was collected by an e-questionnaire from 615 Iranian online shoppers. The findings suggest, although many online shops are severely breaching few fundamental business principles, defection is not happening as vast as in other similar studies. Furthermore, winning the customers back via service recovery seems to be depended rather on the process than the outcome of service recovery, which is very similar to the findings of another study in Chinese environment. Discussion of the findings suggests the researchers and managers to be conscious of the possible impact of the culture and environment on customer's responses to service failure and service recovery states.

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-9723 (URN)864b2590-8000-11dd-b31d-000ea68e967b (Local ID)864b2590-8000-11dd-b31d-000ea68e967b (Archive number)864b2590-8000-11dd-b31d-000ea68e967b (OAI)
Note
Godkänd; 2008; 20080911 (hakan_p)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved
Chronéer, D., Johansson, J. & Perzon, H. (2007). A value creation processes in the engineering education: increasing the transparency (ed.). Paper presented at European Forum : State of the art- Continuing Engineering Education and Continuing Professional Development - Challenging the Future 06/11/2007 - 10/11/2007. Paper presented at European Forum : State of the art- Continuing Engineering Education and Continuing Professional Development - Challenging the Future 06/11/2007 - 10/11/2007.
Open this publication in new window or tab >>A value creation processes in the engineering education: increasing the transparency
2007 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

The paper adds to the discussion of developing the competences of engineers and its consequences on requirements for engineering education, i.e. the question on how can sustainable values be created in the education of businesslike engineers. Four context related aspects affecting the learning boundary for future engineers is identified. These are: students' view of learning, lecturers' views of learning, real-life examples, and manifestation of course content representation by practitioners. An important hinder for generative learning is that students are not realizing that efforts supporting generative learning are an investment in their future career both for the development of capabilities that gain generative learning in following courses, and outcomes that is demanded in industry. It is argued that real managers are more trustful when telling students, what efforts are necessary in order to gains the knowledge needed for making the most suitable answers on their questions of "what" and "how"

National Category
Production Engineering, Human Work Science and Ergonomics Business Administration Business Administration
Research subject
Industrial Logistics; Accounting and Control; Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-27357 (URN)0c7d7cb0-aa48-11dc-9057-000ea68e967b (Local ID)0c7d7cb0-aa48-11dc-9057-000ea68e967b (Archive number)0c7d7cb0-aa48-11dc-9057-000ea68e967b (OAI)
Conference
European Forum : State of the art- Continuing Engineering Education and Continuing Professional Development - Challenging the Future 06/11/2007 - 10/11/2007
Note
Godkänd; 2007; 20071214 (jeaneth)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved
Naude, P., Ashnai, B., Chaharsooghi, K. & Perzon, H. (2007). An analysis of B2B relationship quality among Iranian managers: a comparison between Iranian and English managers (ed.). Paper presented at . Total quality management and business excellence (Online), 18(8), 861-874
Open this publication in new window or tab >>An analysis of B2B relationship quality among Iranian managers: a comparison between Iranian and English managers
2007 (English)In: Total quality management and business excellence (Online), ISSN 1478-3363, E-ISSN 1478-3371, Vol. 18, no 8, p. 861-874Article in journal (Refereed) Published
Abstract [en]

The purpose of this study is to understand the characteristics of relationship quality within a business-to-business (b2b) setting, and also to understand how these characteristics vary in importance between countries. Replicating an earlier study, conjoint analysis was used to study how a sample of 48 Iranian managers trade off different attributes of relationship quality. Overall, the most important attribute to the sample was profit, followed by trust and power. However, there was significant variance within the sample. When compared with an earlier study of UK managers in which an identical methodology was used, it was found that while profit was important for both groups, it was more so for Iranian managers. Trust was also important in both samples, in line with what was expected from the literature. Power was found to be important for Iranian managers whereas in the UK, power was reported as the least important attribute.

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-5561 (URN)10.1080/14783360701350508 (DOI)000250246500003 ()2-s2.0-35348816857 (Scopus ID)3b060590-9ce0-11dc-97ff-000ea68e967b (Local ID)3b060590-9ce0-11dc-97ff-000ea68e967b (Archive number)3b060590-9ce0-11dc-97ff-000ea68e967b (OAI)
Note
Validerad; 2007; 20071127 (pafi)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved
Naudé, P., Ashnai, B., Chaharsooghi, K. & Perzon, H. (2006). An analysis of B2B relationship quality among Iranian managers: a comparison between Iranian and English managers (ed.). In: (Ed.), (Ed.), AM 2006, Academy of Marketing Conference: Conference Proceedings. Paper presented at Academy of Marketing Conference : 03/07/2006 - 06/07/2006.
Open this publication in new window or tab >>An analysis of B2B relationship quality among Iranian managers: a comparison between Iranian and English managers
2006 (English)In: AM 2006, Academy of Marketing Conference: Conference Proceedings, 2006Conference paper, Published paper (Refereed)
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-40663 (URN)fdf1f680-6780-11dc-a0c3-000ea68e967b (Local ID)fdf1f680-6780-11dc-a0c3-000ea68e967b (Archive number)fdf1f680-6780-11dc-a0c3-000ea68e967b (OAI)
Conference
Academy of Marketing Conference : 03/07/2006 - 06/07/2006
Note
Godkänd; 2006; 20070920 (ysko)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2017-11-25Bibliographically approved
Moharrer, M., Tahayori, H., Albadavi, A., Zegordi, S. H. & Perzon, H. (2006). Saticfaction in e-tourism: a case of European online customers (ed.). Paper presented at IADIS International Conference on e-Commerce : 09/12/2006 - 11/12/2006. Paper presented at IADIS International Conference on e-Commerce : 09/12/2006 - 11/12/2006.
Open this publication in new window or tab >>Saticfaction in e-tourism: a case of European online customers
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2006 (English)Conference paper, Oral presentation only (Refereed)
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-37325 (URN)b4f57a90-83ec-11dd-8d17-000ea68e967b (Local ID)b4f57a90-83ec-11dd-8d17-000ea68e967b (Archive number)b4f57a90-83ec-11dd-8d17-000ea68e967b (OAI)
Conference
IADIS International Conference on e-Commerce : 09/12/2006 - 11/12/2006
Note
Godkänd; 2006; 20080916 (hakan_p)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2017-11-25Bibliographically approved
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