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DesAutels, Philip
Publications (6 of 6) Show all publications
DesAutels, P. (2011). Exploring the pleiotropic effects of technology on society or making social lemonade from technological lemons: six rules for marketers (ed.). (Doctoral dissertation). Paper presented at . Luleå: Luleå tekniska universitet
Open this publication in new window or tab >>Exploring the pleiotropic effects of technology on society or making social lemonade from technological lemons: six rules for marketers
2011 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Since the 1960’s the customer has been at the focal point of business and the marketer’s job has been one of “identifying and meeting human and social needs” to create and deliver value to the customer. The result is that the marketer straddles the interface between technology and society, serving as both mediator and manager. In this research, I build towards a singular research goal; helping marketers understand the relationship between technology and society in a manner that provides them with the insight they need to deal effectively with the unintended consequences of technology. I begin this thesis by building the theoretical foundation needed to situate the five studies underlying this research. Next I introduce these studies in turn, outlining the question, methodology and results of each. Finally, I use the findings from these studies to address my original research question. This research topic is challenging because the world of technology and the social world are conflated. The terms ‘social’ and ‘technical’ are abstractions of a convoluted whole – society is embedded in technology and technology is embedded in society. To meet this challenge, I introduce and apply a new methodological approach for analyzing sociotechnical systems in the marketing domain. This approach has allowed me to answer the original research question on two levels ways. First, I developed a formal set of propositions to guide marketing researchers exploring the relationship between technology and society, and second I present marketing practitioners with six rules for dealing with the unexpected effects of socio-technical interactions, or more simply: six rules for making social lemonade from technological lemons. As this research shows, the inevitable unintended pleotropic consequences of technology’s impact on society and of society’s impact on technology create a constant flux of opportunity and risk and therefore represents a major challenge for marketers.

Place, publisher, year, edition, pages
Luleå: Luleå tekniska universitet, 2011. p. 134
Series
Doctoral thesis / Luleå University of Technology 1 jan 1997 → …, ISSN 1402-1544
Keywords
Science and Technology Studies, Unintended Consequences, Marketing, Information technology - Other information technology, Business / Economics - Business studies, Informationsteknik - Övrig informationsteknik, Ekonomi - Företagsekonomi
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-18766 (URN)a3183082-a1ee-41fc-9216-f11e7a245824 (Local ID)978-91-7439-324-8 (ISBN)a3183082-a1ee-41fc-9216-f11e7a245824 (Archive number)a3183082-a1ee-41fc-9216-f11e7a245824 (OAI)
Note

Godkänd; 2011; 20111005 (phides); DISPUTATION Ämnesområde: Industriell marknadsföring Opponent: Professor Douglas West, University of London, Clore Management, UK Ordförande: Professor Esmail Salehi-Sangari, Luleå tekniska universitet Tid: Torsdag den 15 december 2011, kl. 14.30 Plats: A109), Luleå tekniska universitet

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved
Berthon, P., Fischer, K. & DesAutels, P. (2011). From mummers to new media: captivity, liberation, and the church of life after shopping (ed.). Paper presented at . Journal of Public Affairs, 11(3), 181-187
Open this publication in new window or tab >>From mummers to new media: captivity, liberation, and the church of life after shopping
2011 (English)In: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854, Vol. 11, no 3, p. 181-187Article in journal (Refereed) Published
Abstract [en]

With the rise of new media, it is easy to overlook, not only old media but also mummery-the arcane medium of the flesh-street performances, stage shows, plays, and carnivals. In this paper, we look at the case of Reverend Billy and the Church of Life After Shopping. We begin by re-introducing the term 'mummer' as a traditional medium of expression and conceptually locate it relative to both old and new media. We then provide a brief introduction to captivity narrative studies, specifically looking at the role of humor in providing aesthetic freedom in incarceration. Reverend Billy and the Church of Life After Shopping serve as our case study to show how humor can be used to liberate citizens' thinking around the three Cs of American political ideology: church, capitalism, and consumption; and to highlight how Reverend adroitly integrates the medium mummery, old media, and new media into a unified whole to free consumers from the dominant ideology of US political interlocution. We conclude by offering ways to extend and elaborate upon this research. Mummery Captivity studies New media

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-11072 (URN)10.1002/pa.402 (DOI)2-s2.0-79960443377 (Scopus ID)9fae4094-6496-4d05-a7eb-85bb179803c7 (Local ID)9fae4094-6496-4d05-a7eb-85bb179803c7 (Archive number)9fae4094-6496-4d05-a7eb-85bb179803c7 (OAI)
Note
Validerad; 2011; 20110706 (andbra)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved
DesAutels, P., Berthon, P. & Salehi-Sangari, E. (2011). Rising to the challenge: a model of contest performance (ed.). Paper presented at . Journal of Financial Services Marketing, 16(3-4), 263-274
Open this publication in new window or tab >>Rising to the challenge: a model of contest performance
2011 (English)In: Journal of Financial Services Marketing, ISSN 1363-0539, E-ISSN 1479-1846, Vol. 16, no 3-4, p. 263-274Article in journal (Refereed) Published
Abstract [en]

Contests are a ubiquitous form of promotion widely adopted by financial services advertisers, yet, paradoxically, academic research on them is conspicuous in its absence. This work addresses this gap by developing a model of contest engagement and performance. Using motivation theory, factors that drive participant engagement are modeled, and engagement's effect on experience and marketing success of the contest specified. Measures of contest performance, in-contest engagement and post-contest enduring interest are included. From the model, propositions are developed. Overall, the model provides financial service marketers with a theory-based foundation for designing and operating successful contests.

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-15891 (URN)10.1057/fsm.2011.18 (DOI)2-s2.0-84856447440 (Scopus ID)f751856a-9174-47c8-962e-376431ef94b1 (Local ID)f751856a-9174-47c8-962e-376431ef94b1 (Archive number)f751856a-9174-47c8-962e-376431ef94b1 (OAI)
Note
Validerad; 2011; 20111205 (ysko)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved
DesAutels, P. & Berthon, P. (2011). The PC (polluting computer): forever a tragedy of the commons? (ed.). Journal of strategic information systems, 20(1), 113-122
Open this publication in new window or tab >>The PC (polluting computer): forever a tragedy of the commons?
2011 (English)In: Journal of strategic information systems, ISSN 0963-8687, E-ISSN 1873-1198, Vol. 20, no 1, p. 113-122Article in journal (Refereed) Published
Abstract [en]

The portable computer or notebook has become an integral and even essential aspect of modern life. Year-in-year its price to the consumer falls while its performance grows, yet recent analysis suggests that pound-for-pound its environmental costs are amongst the highest of any product on the planet. In this paper we explore the market price of "sustainable" notebooks. Drawing on the framework of the ‘tragedy of the commons' we postulate that as manufacturers shift costs away from the commons to comply with sustainability standards, the cost to the consumer will inevitably rise. We test our hypothesis by comparing the prices of EPEAT Gold certified notebooks with uncertified portable computers. The results are discussed, alternative hypotheses explored and further research outlined.

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-3367 (URN)10.1016/j.jsis.2010.09.003 (DOI)000289700500009 ()2-s2.0-79952617335 (Scopus ID)13060160-e325-11df-8b36-000ea68e967b (Local ID)13060160-e325-11df-8b36-000ea68e967b (Archive number)13060160-e325-11df-8b36-000ea68e967b (OAI)
Note

Validerad; 2011; 20101029 (ysko)

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved
DesAutels, P. (2011). UGIS: Understanding the nature of user-generated information systems (ed.). Business Horizons, 54(3), 185-192
Open this publication in new window or tab >>UGIS: Understanding the nature of user-generated information systems
2011 (English)In: Business Horizons, ISSN 0007-6813, E-ISSN 1873-6068, Vol. 54, no 3, p. 185-192Article in journal (Refereed) Published
Abstract [en]

People from around the world are bringing together a variety of information technologies-devices, services, applications, networks, and information-to create personal information systems. This emerging phenomenon is enabled by a convergence of inexpensive, powerful, and ubiquitous devices and applications connected through global networks, motivated by an open ideology and enacted by 'prosuming' users. This article examines the phenomenon of the user-generated information system (UGIS) to better understand its origins and thereby describe its nature. A formal definition of UGIS is developed, and its components described. A model of the ideological and technical forces that contribute to the changing role of the user as information system creator, and to the emergence of this capability and issues, is introduced. Implications for managers are discussed

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-13665 (URN)10.1016/j.bushor.2010.12.003 (DOI)000290195900002 ()2-s2.0-79953729044 (Scopus ID)cec04541-43c7-4a0a-a4aa-9bd5b325d927 (Local ID)cec04541-43c7-4a0a-a4aa-9bd5b325d927 (Archive number)cec04541-43c7-4a0a-a4aa-9bd5b325d927 (OAI)
Note

Validerad; 2011; 20110124 (andbra)

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved
Berthon, P., Pitt, L. & DesAutels, P. (2011). Unveiling videos: Consumer-generated ads as qualitative inquiry (ed.). Paper presented at . Psychology & Marketing, 28(10), 1044-1060
Open this publication in new window or tab >>Unveiling videos: Consumer-generated ads as qualitative inquiry
2011 (English)In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 28, no 10, p. 1044-1060Article in journal (Refereed) Published
Abstract [en]

Companies spend millions of dollars researching consumers, consumer attitudes to brands, and consumer uses of products. Yet the irony is that consumers are now doing this research themselves and posting their material to video-sharing sites such as YouTube. In this paper we argue that the BASIC IDS framework (Cohen, 1999) for dimensional qualitative research can be used to deconstruct consumer-generated videos to yield valuable insights into the paradoxes of consumer–service interactions. One category of service that has gained huge media attention of late, and yet is poorly understood, is the phenomenon of online social networks. Using three consumergenerated ads about the social networking site Facebook, we explore the paradoxes of consumer–service interaction, namely consumers’ ambivalent attitudes to the service, how the consumer uses and is used by the service, how the service both facilitates behavior and changes behavior, and how the service mediates social interactions yet drives social actors. Finally, we locate the findings in terms of the wider context of Gen Y and the digital revolution, specify limitations, and cite implications and avenues for future research.

Identifiers
urn:nbn:se:ltu:diva-11557 (URN)10.1002/mar.20427 (DOI)a8f3d88c-496f-4b99-ab45-6de2f1f41371 (Local ID)a8f3d88c-496f-4b99-ab45-6de2f1f41371 (Archive number)a8f3d88c-496f-4b99-ab45-6de2f1f41371 (OAI)
Note
Upprättat; 2011; 20110921 (phides)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved
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