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Farshid, Mana
Publications (10 of 25) Show all publications
Treen, E., Pitt, L. F., Bredican, J. & Farshid, M. (2017). App service: How do consumers perceive the quality of financial service apps on smart devices?. Journal of Financial Services Marketing, 22(3), 119-125
Open this publication in new window or tab >>App service: How do consumers perceive the quality of financial service apps on smart devices?
2017 (English)In: Journal of Financial Services Marketing, ISSN 1363-0539, E-ISSN 1479-1846, Vol. 22, no 3, p. 119-125Article in journal (Refereed) Published
Abstract [en]

Apps on smart devices such as phones and tablets have enabled financial services firms not only to provide greater convenience and flexibility to customers, but also to get them to do a lot of the work entailed in these services. This has changed the character of service in many ways, including the nature of service quality where service is no longer delivered by people, but by means of technology. The study reported here used an amended version of the SERVQUAL instrument to assess consumers’ perception of the quality of the service delivered by the apps of their financial services providers. Three dimensions of app service quality emerge: reliability, personal and visibles. Generally, consumers are reasonable satisfied with the quality of service provided by their financial apps and prefer them to visits to service providers physical locations and rate them as highly as online service provision on PCs or laptops. Limitations are acknowledged, managerial implications drawn and avenues for future research are identified

Place, publisher, year, edition, pages
Palgrave Macmillan, 2017
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-65087 (URN)10.1057/s41264-017-0029-2 (DOI)000417403300004 ()2-s2.0-85026487021 (Scopus ID)
Note

Validerad;2017;Nivå 2;2017-08-17 (rokbeg)

Available from: 2017-08-15 Created: 2017-08-15 Last updated: 2018-07-10Bibliographically approved
Vella, J., Wallström, Å. & Farshid, M. (2017). Financial services Apps: What makes the difference between a great and a ghastly review?. Journal of Financial Services Marketing, 22(3), 132-138
Open this publication in new window or tab >>Financial services Apps: What makes the difference between a great and a ghastly review?
2017 (English)In: Journal of Financial Services Marketing, ISSN 1363-0539, E-ISSN 1479-1846, Vol. 22, no 3, p. 132-138Article in journal (Refereed) Published
Abstract [en]

Internet as we know it, has entered a spiral of decline while mobile Apps are gradually taking over and are steadily changing the way we go about our individual daily lives. This study examines the fact that certain financial services Apps are far more successful than others, specifically by looking at what makes a user think that an App may be great, and give it a favorable review, or that it is rather ghastly, and give it an unfavorable review. Next, we describe a study of six of the most popular financial services Apps on the iTunes App Store, for which reviews were analyzed using DICTION software. Employing Diction variables, ambivalence and temporal terms were prevalent in negative reviews while accomplishment, motion, optimism and certainty, were predominantly expressed in positive reviews. Human interest, on the other hand, seemed to be uniformly distributed between both types of reviews.

Place, publisher, year, edition, pages
Palgrave Macmillan, 2017
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-65047 (URN)10.1057/s41264-017-0031-8 (DOI)000417403300006 ()2-s2.0-85023761625 (Scopus ID)
Note

Validerad;2017;Nivå 2;2017-08-17 (rokbeg)

Available from: 2017-08-14 Created: 2017-08-14 Last updated: 2018-07-10Bibliographically approved
Paschen, J., Pitt, L. F., Kietzmann, J., Dabirian, A. & Farshid, M. (2017). The brand personalities of brand communities: an analysis of online communication. Online information review (Print), 41(7), 1064-1075
Open this publication in new window or tab >>The brand personalities of brand communities: an analysis of online communication
Show others...
2017 (English)In: Online information review (Print), ISSN 1468-4527, E-ISSN 1468-4535, Vol. 41, no 7, p. 1064-1075Article in journal (Refereed) Published
Abstract [en]

Purpose

Online brand communities provide a wealth of insights about how consumers perceive and talk about a brand, rather than what the firm communicates about the brand. The purpose of this paper is to understand whether the brand personality of an online brand community, rather than of the brand itself, can be deduced from the online communication within that brand community.

Design/methodology/approach

The paper is empirical in nature. The authors use community-generated content from eight online brand communities and perform content analysis using the text analysis software Diction. The authors employ the five brand personality dictionaries (competence, excitement, ruggedness, sincerity and sophistication) from the Pitt et al. (2007) dictionary source as the basis for the authors’ analysis.

Findings

The paper offers two main contributions. First, it identifies two types of communities: those focusing on solving functional problems that consumers might encounter with a firm’s offering and those focusing on broader engagement with the brand. Second, the study serves as a blueprint that marketers can adopt to analyze online brand communities using a computerized approach. Such a blueprint is beneficial not only to analyze a firm’s own online brand community but also that of competitors, thus providing insights into how their brand stacks up against competitor brands.

Originality/value

This is the first paper examining the nature of online brand communities by means of computerized content analysis. The authors outline a number of areas that marketing scholars could explore further based on the authors analysis. The paper also highlights implications for marketers when establishing, managing, monitoring and analyzing online brand communities

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2017
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-66420 (URN)10.1108/OIR-08-2016-0235 (DOI)000414581000011 ()2-s2.0-85032914563 (Scopus ID)
Note

Validerad;2017;Nivå 2;2017-11-07 (andbra)

Available from: 2017-11-07 Created: 2017-11-07 Last updated: 2017-11-24Bibliographically approved
Ek Styvén, M., Wallström, Å., Foster, T. & Farshid, M. (2016). Projekt: Attraktiva varumärken i besöksnäringen - Från image till position. Paper presented at .
Open this publication in new window or tab >>Projekt: Attraktiva varumärken i besöksnäringen - Från image till position
2016 (Swedish)Other (Other (popular science, discussion, etc.))
Keywords
Turism, besöksnäring, varumärke, image
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-36301 (URN)eabba56d-b5bc-420e-8fb5-4a52d578379d (Local ID)eabba56d-b5bc-420e-8fb5-4a52d578379d (Archive number)eabba56d-b5bc-420e-8fb5-4a52d578379d (OAI)
Note

Publikationer: Winter Wonderland or chilly boredom?: Young tourists' brand associations of Sweden; Status: Pågående; Period: 01/06/2016 → 31/05/2018

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
Gillberg, R., Bucht, E. & Farshid, M. (2015). Mobile marketing and its effects on the online impulsive purchasing tendency (ed.). Paper presented at ANZMAC Conference : 30/11/2015 - 02/12/2015. Paper presented at ANZMAC Conference : 30/11/2015 - 02/12/2015.
Open this publication in new window or tab >>Mobile marketing and its effects on the online impulsive purchasing tendency
2015 (English)Conference paper, Oral presentation only (Refereed)
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-34760 (URN)90b089a1-3e70-4115-a754-6be3de593e78 (Local ID)90b089a1-3e70-4115-a754-6be3de593e78 (Archive number)90b089a1-3e70-4115-a754-6be3de593e78 (OAI)
Conference
ANZMAC Conference : 30/11/2015 - 02/12/2015
Note
Godkänd; 2015; 20151115 (farman)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved
Styvén, M. E., Wallström, Å., Engström, A. & Farshid, M. (2015). Northern lights and darkness: Benefits and barriers for e-tourism in Swedish Lapland (ed.). Paper presented at International Conference on Tourism Management and Tourism Related Issues : 08/10/2015 - 09/10/2015. Paper presented at International Conference on Tourism Management and Tourism Related Issues : 08/10/2015 - 09/10/2015.
Open this publication in new window or tab >>Northern lights and darkness: Benefits and barriers for e-tourism in Swedish Lapland
2015 (English)Conference paper, Oral presentation only (Other academic)
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-29812 (URN)36ac754f-bda3-4851-b31b-73c1f92cc8d3 (Local ID)36ac754f-bda3-4851-b31b-73c1f92cc8d3 (Archive number)36ac754f-bda3-4851-b31b-73c1f92cc8d3 (OAI)
Conference
International Conference on Tourism Management and Tourism Related Issues : 08/10/2015 - 09/10/2015
Projects
Digitala strategier för tillväxt i besöksnäringen
Note
Godkänd; 2015; 20151012 (marias)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
Wallström, Å., Ek Styvén, M., Engström, A. & Farshid, M. (2015). Projekt: Digitala strategier för tillväxt i besöksnäringen. Paper presented at .
Open this publication in new window or tab >>Projekt: Digitala strategier för tillväxt i besöksnäringen
2015 (Swedish)Other (Other (popular science, discussion, etc.))
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-36039 (URN)3b2ada98-0785-4499-99f9-f9c31b3b82ef (Local ID)3b2ada98-0785-4499-99f9-f9c31b3b82ef (Archive number)3b2ada98-0785-4499-99f9-f9c31b3b82ef (OAI)
Note

Publikationer: Northern lights and darkness: Benefits and barriers for e-tourism in Swedish Lapland; SPECIAL SESSION: Difficult Destinations: Attracting People and Organizations to Peripheral Places; Aktiviteter: Digitaliseringens möjligheter och utmaningar för de regionala besöksnäringsföretagen; Status: Avslutat; Period: 01/01/2014 → 31/12/2015

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
Farshid, M., Ashrafi, L., Wallström, Å. & Engström, A. (2015). Role of anti-brand websites on brand image (ed.). In: (Ed.), Krzysztof Kubacki (Ed.), Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Paper presented at Academy of Marketing Science Conference : 15/05/2013 - 18/05/2013 (pp. 51-56). Cham: Encyclopedia of Global Archaeology/Springer Verlag
Open this publication in new window or tab >>Role of anti-brand websites on brand image
2015 (English)In: Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / [ed] Krzysztof Kubacki, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 51-56Conference paper, Published paper (Refereed)
Abstract [en]

Since customers are facilitated through the internet and many-to-many communication, they can easily and conveniently share their opinions with others. Anti-brand websites operate as forums for high-level empowered electronic word-of-mouth exchanges. This study has investigated the role of anti-brand websites on brand image. The scripted data of focus group discussions have been analyzed using Leximancer, a textual analysis tool, because it can recognize themes and concepts that show customers’ perspectives and determine the core concepts that are most highlighted or criticized by complainers and activists.

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-32292 (URN)6bed258f-7036-42ea-8f51-b3aa7c3e6bc9 (Local ID)978-3-319-10950-3 (ISBN)978-3-319-10951-0 (ISBN)6bed258f-7036-42ea-8f51-b3aa7c3e6bc9 (Archive number)6bed258f-7036-42ea-8f51-b3aa7c3e6bc9 (OAI)
Conference
Academy of Marketing Science Conference : 15/05/2013 - 18/05/2013
Note
Godkänd; 2015; 20150917 (andbra)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
Peighambari, K., Sattari, S., Bäckström, L. & Farshid, M. (2015). Salesperson's personality and the relationship quality: Differences Between Customers and Friends (ed.). In: (Ed.), Mary Conway (Ed.), The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011. Paper presented at Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011 (pp. 102-104). Cham: Encyclopedia of Global Archaeology/Springer Verlag
Open this publication in new window or tab >>Salesperson's personality and the relationship quality: Differences Between Customers and Friends
2015 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 102-104Conference paper, Published paper (Refereed)
Abstract [en]

This paper sheds light on the quality of relationships between salespeople and their customers and friends as well as how their personality traits affect these relationships. The findings revealed that salespeople’s personality traits do not influence relationship quality with customers in the same way as with friends, and significant differences exist

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing; Electronic Commerce
Identifiers
urn:nbn:se:ltu:diva-27576 (URN)10.1007/978-3-319-10873-5_54 (DOI)11308dd3-d227-4103-9955-587e16daf0e4 (Local ID)978-3-319-10872-8 (ISBN)978-3-319-10873-5 (ISBN)11308dd3-d227-4103-9955-587e16daf0e4 (Archive number)11308dd3-d227-4103-9955-587e16daf0e4 (OAI)
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note
Godkänd; 2015; 20150119 (andbra)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved
Styvén, M. E., Farshid, M. & Engström, A. (2015). SPECIAL SESSION: Difficult Destinations: Attracting People and Organizations to Peripheral Places (ed.). Paper presented at Academy of Marketing Science Annual Conference : 12/05/2015 - 14/05/2015. Paper presented at Academy of Marketing Science Annual Conference : 12/05/2015 - 14/05/2015.
Open this publication in new window or tab >>SPECIAL SESSION: Difficult Destinations: Attracting People and Organizations to Peripheral Places
2015 (English)Conference paper, Poster (with or without abstract) (Other academic)
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-31454 (URN)5a22730d-22a5-4cab-bd8a-37a4386bc867 (Local ID)5a22730d-22a5-4cab-bd8a-37a4386bc867 (Archive number)5a22730d-22a5-4cab-bd8a-37a4386bc867 (OAI)
Conference
Academy of Marketing Science Annual Conference : 12/05/2015 - 14/05/2015
Projects
Digitala strategier för tillväxt i besöksnäringen
Note
Godkänd; 2015; 20151012 (marias)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved
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