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Sattari, Setayesh
Publications (10 of 29) Show all publications
Peighambari, K., Sattari, S., Foster, T. & Wallström, Å. (2016). Two tales of one city: Image versus identity (ed.). Place Branding and Public Diplomacy, 12(4), 314-328
Open this publication in new window or tab >>Two tales of one city: Image versus identity
2016 (English)In: Place Branding and Public Diplomacy, ISSN 1751-8040, E-ISSN 1751-8059, Vol. 12, no 4, p. 314-328Article in journal (Refereed) Published
Abstract [en]

By applying the concepts of brand personality and attitudinal loyalty of a city as a brand, the objective of this study is to investigate the perceived place brand identity versus image and to empirically examine and compare their relationships with loyalty toward a city as a brand. This is to make a comparison between two groups of internal stakeholders; namely, residents of a city (image) and city officials(identity). The results indicate that there exists a great difference in the components of loyalty between city officials and the residents of the city. The results also reveal that how brand personality of the studied city is perceived varies between the two groups of internal stakeholders evaluated in this study. As the results of this study shift the focus from tourist (external) stakeholder to the internal ones representingtwo different internal perspectives of a city, they constitute a significant contribution to the process of city brand personality creation. This is of importance since the starting point in communicating the attractiveness of a city to the external stakeholders is how the city is perceived as a brand from its internal stakeholders’ perspectives.

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-8000 (URN)10.1057/pb.2015.25 (DOI)000410365600007 ()670d5ba1-723f-485f-8c08-8b819cb6fe85 (Local ID)670d5ba1-723f-485f-8c08-8b819cb6fe85 (Archive number)670d5ba1-723f-485f-8c08-8b819cb6fe85 (OAI)
Note

Validerad; 2017; Nivå 1; 2017-02-27 (rokbeg)

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved
Foster, T., Sattari, S. & Bäckström, L. (2015). Brand personality of a city: identity vs. image (ed.). In: (Ed.), Mary Conway (Ed.), The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011. Paper presented at Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011 (pp. 440-442). Cham: Encyclopedia of Global Archaeology/Springer Verlag
Open this publication in new window or tab >>Brand personality of a city: identity vs. image
2015 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 440-442Conference paper, Published paper (Refereed)
Abstract [en]

This study investigates the perceived destination image and identity by applying the concept of brand personality and empirically examines their effects on loyalty towards a city as a brand. This affords a deeper understanding of how branding works in this context and provides a framework by which local governments can manage such loyalty.

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-29822 (URN)10.1007/978-3-319-10873-5_257 (DOI)36dc193a-a0aa-423f-ba62-6360366d5ef8 (Local ID)978-3-319-10872-8 (ISBN)978-3-319-10873-5 (ISBN)36dc193a-a0aa-423f-ba62-6360366d5ef8 (Archive number)36dc193a-a0aa-423f-ba62-6360366d5ef8 (OAI)
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note

Godkänd; 2015; 20150116 (andbra)

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved
Sattari, S., Foster, T., Peighambari, K. & Kordestani, A. (2015). Preferences of young news consumers: A conjoint analysis (ed.). In: (Ed.), Krzysztof Kubacki (Ed.), Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Paper presented at Academy of Marketing Science Conference : 15/05/2013 - 18/05/2013 (pp. 595-598). Cham: Encyclopedia of Global Archaeology/Springer Verlag
Open this publication in new window or tab >>Preferences of young news consumers: A conjoint analysis
2015 (English)In: Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / [ed] Krzysztof Kubacki, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 595-598Conference paper, Published paper (Refereed)
Abstract [en]

As more people choose to obtain their news online, most notably young people, it became of interest to look at the changing habits of online news consumers. Using conjoint analysis of Swedish college students, this paper aims to answer the question, which news attributes within various news categories are most preferred by today’s online news consumers? Results indicate that accuracy and source credibility are the most important attributes across many news categories, followed by immediacy. Interestingly, interactivity was, overall, the least preferred attribute for young, online news consumers in one of the most Internet-connected countries in the world

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration Environmental Management
Research subject
Industrial Marketing; Environmental Management
Identifiers
urn:nbn:se:ltu:diva-40487 (URN)10.1007/978-3-319-10951-0_216 (DOI)fa411206-b425-4313-84a6-630d01b2abd5 (Local ID)978-3-319-10950-3 (ISBN)978-3-319-10951-0 (ISBN)fa411206-b425-4313-84a6-630d01b2abd5 (Archive number)fa411206-b425-4313-84a6-630d01b2abd5 (OAI)
Conference
Academy of Marketing Science Conference : 15/05/2013 - 18/05/2013
Note
Godkänd; 2015; 20150917 (andbra)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2018-04-10Bibliographically approved
Sattari, S., Peighambari, K., Salehi-Sangari, E. & Torkan, S. (2015). Requiem for a brand: consumer response to brand elimination (ed.). In: (Ed.), Mary Conway (Ed.), The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011. Paper presented at Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011 (pp. 482-484). Cham: Encyclopedia of Global Archaeology/Springer Verlag
Open this publication in new window or tab >>Requiem for a brand: consumer response to brand elimination
2015 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 482-484Conference paper, Published paper (Refereed)
Abstract [en]

While companies may seek to rejuvenate and/or adapt their brands, circumstances will arise where the company may seek its brand closure. Studies on the consumer-side of brand death are sparse. This paper argues that how consumers react toward brand deletion can be explained by grief and bereavement theories used in psychology.

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-35053 (URN)10.1007/978-3-319-10873-5_281 (DOI)96ec95ed-3a0d-44af-aff1-b15fade86c74 (Local ID)978-3-319-10872-8 (ISBN)978-3-319-10873-5 (ISBN)96ec95ed-3a0d-44af-aff1-b15fade86c74 (Archive number)96ec95ed-3a0d-44af-aff1-b15fade86c74 (OAI)
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note
Godkänd; 2015; 20150119 (andbra)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved
Peighambari, K., Sattari, S., Bäckström, L. & Farshid, M. (2015). Salesperson's personality and the relationship quality: Differences Between Customers and Friends (ed.). In: (Ed.), Mary Conway (Ed.), The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011. Paper presented at Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011 (pp. 102-104). Cham: Encyclopedia of Global Archaeology/Springer Verlag
Open this publication in new window or tab >>Salesperson's personality and the relationship quality: Differences Between Customers and Friends
2015 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 102-104Conference paper, Published paper (Refereed)
Abstract [en]

This paper sheds light on the quality of relationships between salespeople and their customers and friends as well as how their personality traits affect these relationships. The findings revealed that salespeople’s personality traits do not influence relationship quality with customers in the same way as with friends, and significant differences exist

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing; Electronic Commerce
Identifiers
urn:nbn:se:ltu:diva-27576 (URN)10.1007/978-3-319-10873-5_54 (DOI)11308dd3-d227-4103-9955-587e16daf0e4 (Local ID)978-3-319-10872-8 (ISBN)978-3-319-10873-5 (ISBN)11308dd3-d227-4103-9955-587e16daf0e4 (Archive number)11308dd3-d227-4103-9955-587e16daf0e4 (OAI)
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note
Godkänd; 2015; 20150119 (andbra)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved
Sattari, S., Salehi-Sangari, E. & Peighambari, K. (2015). Service quality in the Iranian cellular telecommunication market (ed.). In: (Ed.), Leroy Robinson Jr. (Ed.), Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference: . Paper presented at Academy of Marketing Science. Conference : 20/05/2009 - 23/05/2009 (pp. 105-109). Cham: Encyclopedia of Global Archaeology/Springer Verlag
Open this publication in new window or tab >>Service quality in the Iranian cellular telecommunication market
2015 (English)In: Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference / [ed] Leroy Robinson Jr., Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 105-109Conference paper, Published paper (Refereed)
Abstract [en]

This paper evaluates service quality in Iran’s mobile telecom market based on the well-known SERVQUAL model, with modifications made by Wang Po-Lo (2002) to reflect the industry attributes of mobile telecom. Based on 250 respondents, results indicate that there is a support for the application of this model in Iran.

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-27718 (URN)10.1007/978-3-319-10864-3_61 (DOI)1400d7ce-b358-4a54-a6b6-f5cc7f5f141d (Local ID)978-3-319-10863-6 (ISBN)978-3-319-10864-3 (ISBN)1400d7ce-b358-4a54-a6b6-f5cc7f5f141d (Archive number)1400d7ce-b358-4a54-a6b6-f5cc7f5f141d (OAI)
Conference
Academy of Marketing Science. Conference : 20/05/2009 - 23/05/2009
Note
Godkänd; 2015; 20150917 (andbra)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved
Sattari, S., Kordestani, A. & Peighambari, K. (2015). Stakeholders Engagement and Readability of Corporate Social Responsibility Reporting: A Study of Most Sustainable Firms (ed.). In: (Ed.), Clifford Shultz II; Raymond Benton; Olga Kravets (Ed.), Proceedings of the 40th Annual Macromarketing Conference, Chicago, Illinois: Marketing as Provisioning Technology : Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. Paper presented at Annual Macromarketing Conference : 25/06/2015 - 28/06/2015 (pp. 684). : Macromarketing Society Inc.
Open this publication in new window or tab >>Stakeholders Engagement and Readability of Corporate Social Responsibility Reporting: A Study of Most Sustainable Firms
2015 (English)In: Proceedings of the 40th Annual Macromarketing Conference, Chicago, Illinois: Marketing as Provisioning Technology : Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice / [ed] Clifford Shultz II; Raymond Benton; Olga Kravets, Macromarketing Society Inc., 2015, p. 684-Conference paper, Meeting abstract (Refereed)
Abstract [en]

The social and environmental responsibility of business has become a major issue in recent years and communicating messages about such initiatives are likely to evoke strong and often positive reactions among stakeholders of every firm. Companies can generate favorable attitudes among their stakeholders by engaging them in CSR activities and eventually strengthen stakeholder-company relationships. As a result, there is a need for companies to communicate their CSR activities more effectively to stakeholders using different media. This paper considers the content of one type of such communications, the CSR report. Trough a content analysis, it looks at how five of top sustainable organizations address their stakeholders in their CSR reports. The readability of such reports for stakeholders will also be evaluated. The results suggest that only a selected number of stakeholders are addressed in the studied CSR reports and these reports found to be not readable enough for the intended audience.

Place, publisher, year, edition, pages
Macromarketing Society Inc., 2015
Series
Annual Macromarketing Conference. Proceedings, ISSN 2168-1473
National Category
Environmental Management
Research subject
Environmental Management
Identifiers
urn:nbn:se:ltu:diva-30709 (URN)49c38ff4-b348-45e4-88e0-61f58978ff3d (Local ID)49c38ff4-b348-45e4-88e0-61f58978ff3d (Archive number)49c38ff4-b348-45e4-88e0-61f58978ff3d (OAI)
Conference
Annual Macromarketing Conference : 25/06/2015 - 28/06/2015
Note
Godkänd; 2015; 20160330 (arakor)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
Blomgren, H., Sattari, S., Peighambari, K. & Levihn, F. (2015). The strategic agenda of corporate Europe: sustainability or not? (ed.). In: (Ed.), Mary Conway (Ed.), The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference. Paper presented at Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011 (pp. 307-309). Cham: Encyclopedia of Global Archaeology/Springer Verlag
Open this publication in new window or tab >>The strategic agenda of corporate Europe: sustainability or not?
2015 (English)In: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 307-309Conference paper, Published paper (Refereed)
Abstract [en]

Businesses are entering into a period of transformation, where winners and losers may be separated according to their ability to succeed in a carbon-constrained world. CEO’s vision is vital for accelerating the response to this transformation. We examined CEO letters in order to understand the strategic importance of this issue to CEOs.

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-37674 (URN)bc3ef356-2ca5-409b-99a6-3198482318c3 (Local ID)978-3-319-10872-8 (ISBN)978-3-319-10873-5 (ISBN)bc3ef356-2ca5-409b-99a6-3198482318c3 (Archive number)bc3ef356-2ca5-409b-99a6-3198482318c3 (OAI)
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note
Godkänd; 2015; 20150917 (andbra)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2017-11-25Bibliographically approved
Peighambari, K., Sattari, S. & Kordestani, A. (2014). The Online Norm of Reciprocity (ed.). Paper presented at American Marketing Association's 2014 Summer Marketing Educators’ Conference : 01/08/2014 - 03/08/2014. Paper presented at American Marketing Association's 2014 Summer Marketing Educators’ Conference : 01/08/2014 - 03/08/2014.
Open this publication in new window or tab >>The Online Norm of Reciprocity
2014 (English)Conference paper, Poster (with or without abstract) (Refereed)
National Category
Environmental Management
Research subject
Environmental Management
Identifiers
urn:nbn:se:ltu:diva-37519 (URN)b940cb4d-4da7-42d3-a2f8-0bec8d9d09fb (Local ID)b940cb4d-4da7-42d3-a2f8-0bec8d9d09fb (Archive number)b940cb4d-4da7-42d3-a2f8-0bec8d9d09fb (OAI)
Conference
American Marketing Association's 2014 Summer Marketing Educators’ Conference : 01/08/2014 - 03/08/2014
Note
Godkänd; 2014; 20140819 (arakor)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2018-04-10Bibliographically approved
Foster, T., Sattari, S., Wallström, Å. & Engström, A. (2013). Growth of a City: How Gender Affects Brand Loyalty (ed.). Paper presented at Equality, Growth and Innovation - In Theory and Practice : 09/10/2013 - 10/10/2013. Paper presented at Equality, Growth and Innovation - In Theory and Practice : 09/10/2013 - 10/10/2013.
Open this publication in new window or tab >>Growth of a City: How Gender Affects Brand Loyalty
2013 (English)Conference paper, Oral presentation only (Other academic)
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-28733 (URN)2a029db2-d145-4965-8d8c-28d7804e746f (Local ID)2a029db2-d145-4965-8d8c-28d7804e746f (Archive number)2a029db2-d145-4965-8d8c-28d7804e746f (OAI)
Conference
Equality, Growth and Innovation - In Theory and Practice : 09/10/2013 - 10/10/2013
Note
Godkänd; 2013; 20150313 (andbra)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
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