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Mostaghel, Rana
Publications (10 of 10) Show all publications
Oghazi, P., Mostaghel, R. & Parida, V. (2012). Adoption of radio frequency identification among manufacturing firms (ed.). Paper presented at NOFOMA : The Nordic Logistics Research Network Conference 07/06/2012 - 08/06/2012. Paper presented at NOFOMA : The Nordic Logistics Research Network Conference 07/06/2012 - 08/06/2012.
Open this publication in new window or tab >>Adoption of radio frequency identification among manufacturing firms
2012 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

Purpose of this paperPractitioners and academics have identified and acknowledged presence of gap related to actual and potential values of radio frequency identification (RFID) technology in manufacturing industry. The purpose of this study is to present the RFID implementation in Swedish manufacturing firms and to what extend this technology is utilized throughout the supply chains of manufacturing companies.Design/methodology/approachIn this paper, we present a survey of RFID implementation in Swedish manufacturing firms, concerned with RFID system penetration. Large set of data from a large number of respondents in order to attain external validity and generalizable results. Empirical measures of a distribution’s shape characteristics (skewness and kurtosis) were used to assess the normality of the metric variables. The analyses are focused on to scrutinize the RFID impact on firms’ productivity and cost reduction in their supply chains.FindingsLevel of RFID implementation among Swedish manufacturing firms, and awareness of impact of this technology in the manufacturing industry.Research limitations/implicationsThe findings of this study can lay foundation of conduct for further empirical studies of impacts of RFID on manufacturing firms and their supply chains.Practical implicationsManagers are faced with a dilemma regarding adoption of RFID systems, since the decision may lead their firms either to outperform their competitors or waste valuable resources.Originality/valueAwareness of impact of RFID technology in manufacturing firms Supply chains. A distinctive insight in Swedish manufacturing implementation of this technology; which, comprehensives existing knowledge in the area.

National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-37258 (URN)b3bc6ad8-b94c-4c86-84c7-b040fdcbf7ab (Local ID)b3bc6ad8-b94c-4c86-84c7-b040fdcbf7ab (Archive number)b3bc6ad8-b94c-4c86-84c7-b040fdcbf7ab (OAI)
Conference
NOFOMA : The Nordic Logistics Research Network Conference 07/06/2012 - 08/06/2012
Projects
Fastelaboratoriet - VINNEXC
Note
Godkänd; 2012; 20120422 (vinpar)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2017-11-25Bibliographically approved
Oghazi, P., Hultman, M., Mostaghel, R. & Parida, V. (2012). Antecedents of technology-based self-service acceptance: a proposed model (ed.). Services Marketing Quarterly, 33(3), 195-210
Open this publication in new window or tab >>Antecedents of technology-based self-service acceptance: a proposed model
2012 (English)In: Services Marketing Quarterly, ISSN 1533-2969, E-ISSN 1533-2977, Vol. 33, no 3, p. 195-210Article in journal (Refereed) Published
Abstract [en]

Technology based self-service (TBSS) facilities have been widely implemented in the service industry and it is therefore vital to understand how customers arrive at decisions to adopt it. This paper presents and tests a model assessing the antecedents of customers’ acceptance of technology based self-service by merging the Technology Acceptance Model (TAM) with self-service attributes. The findings show that intention to use TBSS is an ultimate function of customers’ perceived usefulness of the self service technology, their attitude towards using it, and their perceived enjoyment of using it. Managers who wish to employ TBSS should therefore first obtain a good understanding of the factors that drives their customers’ attitude towards the-self service. They should investigate how to make the self-service more enjoyable in addition to focusing on the traditional usability- and usefulness enhancing features. Recommendations for future research are also provided.

National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-3901 (URN)10.1080/15332969.2012.689937 (DOI)2-s2.0-84863889903 (Scopus ID)1bfd4960-fe6d-419b-b034-e401c4d6034f (Local ID)1bfd4960-fe6d-419b-b034-e401c4d6034f (Archive number)1bfd4960-fe6d-419b-b034-e401c4d6034f (OAI)
Projects
CiiR-Centre for Inter-Organizational Innovation Research, Fastelaboratoriet – VINNEXC
Note

Validerad; 2012; 20120403 (vinpar)

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved
Oghazi, P., Mostaghel, R. & Parida, V. (2012). Prioritization of service quality factors in e-purchasing: a cross cultural study (ed.). Paper presented at . Advances in Management, 5(6), 44-48
Open this publication in new window or tab >>Prioritization of service quality factors in e-purchasing: a cross cultural study
2012 (English)In: Advances in Management, ISSN 0974-2611, E-ISSN 2278-4551, Vol. 5, no 6, p. 44-48Article in journal (Refereed) Published
Abstract [en]

Consumer behaviour has changed dramatically in the past decade. Today, consumers can order online many customised products ranging from trainers to cars. In an increasingly interdependent world where barriers to trade and to international exchanges constantly diminish, cultural differences remain the single most enduring feature that has to be taken into account for localizing marketing strategies. One of the key challenges of online businesses is the management of service quality, which holds a significant importance to customer satisfaction. This paper is purposed to unveil customers’ perceptions on service quality priority and different cultures’ expectations in online shopping. The proposed study has been tested on data from 413 customers divided in two groups from Europe (n=215) and Middle East (n=198). The study is based on the SERVQUAL instrument that identifies five quality dimensions. The findings indicate that developing countries customers need more security and clarity in transactions but also better internet infrastructure. Based on the study results, recommendations for managers and future research are also provided

National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-5070 (URN)315e801f-9c45-4bc8-a075-6a70051b1245 (Local ID)315e801f-9c45-4bc8-a075-6a70051b1245 (Archive number)315e801f-9c45-4bc8-a075-6a70051b1245 (OAI)
Projects
Fastelaboratoriet - VINNEXC
Note
Validerad; 2012; 20120701 (vinpar)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved
Oghazi, P., Mostaghel, R. & Parida, V. (2010). To be or not to be self-emloyed?: an empirical investigation (ed.). Paper presented at Annual Conference of the International Academy of Business Disciplines : 08/04/2010 - 10/04/2010. Paper presented at Annual Conference of the International Academy of Business Disciplines : 08/04/2010 - 10/04/2010.
Open this publication in new window or tab >>To be or not to be self-emloyed?: an empirical investigation
2010 (English)Conference paper, Oral presentation only (Refereed)
Keywords
fasteass, Industrial engineering and economy - Industrial organisation, administration and economics, Industriell teknik och ekonomi - Industriell organisation, administration och ekonomi
National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-39096 (URN)db5c8c00-fe39-11de-bae5-000ea68e967b (Local ID)db5c8c00-fe39-11de-bae5-000ea68e967b (Archive number)db5c8c00-fe39-11de-bae5-000ea68e967b (OAI)
Conference
Annual Conference of the International Academy of Business Disciplines : 08/04/2010 - 10/04/2010
Projects
Fastelaboratoriet - VINNEXC
Note
Godkänd; 2010; 20100110 (vinpar)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2017-11-25Bibliographically approved
Mostaghel, R. (2009). Integrated supply chain strategy, competition capabilities and firm performance: investigating adoption of enterprise systems within Swedish service firms (ed.). (Doctoral dissertation). Paper presented at . Luleå: Luleå tekniska universitet
Open this publication in new window or tab >>Integrated supply chain strategy, competition capabilities and firm performance: investigating adoption of enterprise systems within Swedish service firms
2009 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Competition among service firms has become increasingly intense since the number of service firms has grown tremendously in recent decades. Managers in search of ingredients for competition capabilities have found supply chain integration beneficial. True supply chain integration is only possible through the use of enterprise systems. However, the impact of the adoption of enterprise systems in service firms has not been examined thoroughly. Thus, there is a pronounced need for academic research in this area. Accordingly, the purpose of this dissertation is to investigate the adoption of enterprise systems, supply chain integration, competition capabilities, and firm performance in service firms. Based on the literature review, a proposed research model and six hypotheses were developed. A paper-based mail survey resulted in 233 complete and usable responses from Swedish service firms, at their major service level, which resulted in a response rate of 63%. The majority of the respondents were wholesale trades. The hypotheses were tested using structural equation modeling. In addition, the moderating and mediating effects were tested.The results revealed that an increase in anticipated benefits and access to new markets leads to the adoption of enterprise systems. Further, the technology plays a significant role in supply chain integration, and improving that integration enhances competition capabilities. Moreover, the findings demonstrated that competition capabilities relate significantly and positively to firm performance. Finally, it was found that enterprise systems do not have a direct relationship with firm performance; however, their relationship was mediated by supply chain integration and competition capabilities.Thus, it is suggested that service sectors managers who wish to achieve superior competition position in the marketplaces and trades, consider integration with their supply chain partners. In this regard, the adoption of enterprise systems facilitates supply chain integration. Finally, managers need to know that while enterprise systems do not directly improve firm performance, they impact supply chain integration and competition capabilities.

Place, publisher, year, edition, pages
Luleå: Luleå tekniska universitet, 2009. p. 160
Series
Doctoral thesis / Luleå University of Technology 1 jan 1997 → …, ISSN 1402-1544
Keywords
Business / Economics - Business studies, Ekonomi - Företagsekonomi
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-18435 (URN)89f63c40-cd05-11de-b769-000ea68e967b (Local ID)978-91-7439-038-4 (ISBN)89f63c40-cd05-11de-b769-000ea68e967b (Archive number)89f63c40-cd05-11de-b769-000ea68e967b (OAI)
Note

Godkänd; 2009; 20091109 (ranmos); DISPUTATION Ämnesområde: Industriell marknadsföring Opponent: Professor Nic S. Terblanche, University of Stellenbosch, South Africa Ordförande: Esmail Salehi-Sangari, Luleå tekniska universitet Tid: Måndag 14 december, 2009, klockan 14:00 Plats: A109, Luleå tekniska universitet

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-03-14Bibliographically approved
Beheshti, H., Oghazi, P. & Mostaghel, R. (2009). The impact of supply chain integration on manufacturing firms' financial performance and productivity (ed.). In: (Ed.), Business Research Yearbook: Global Business Perspectives. Paper presented at Annual Conference of the International Academy of Business Disciplines : 01/04/2009 - 04/04/2009 (pp. 632-639). International Academy of Business Disciplines
Open this publication in new window or tab >>The impact of supply chain integration on manufacturing firms' financial performance and productivity
2009 (English)In: Business Research Yearbook: Global Business Perspectives, International Academy of Business Disciplines , 2009, p. 632-639Conference paper, Published paper (Refereed)
Abstract [en]

For decades, corporations have developed strategies and adopted new methods to integrate business processes and activities in order to improve firm performance and achieve both effectiveness and efficiency in their operations. Recently, many firms have focused on integrating both internal and external business activities of their supply chain into a standardized system. The supply chain system extends beyond the boundaries of a firm, considering the costs of all materials flows until products reach the final costumer. This study explores the extent of supply chain integration on the financial performance of the Swedish manufacturing firms.

Place, publisher, year, edition, pages
International Academy of Business Disciplines, 2009
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-40475 (URN)fa00b800-4086-11de-bc0c-000ea68e967b (Local ID)1-889754-14-5 (ISBN)fa00b800-4086-11de-bc0c-000ea68e967b (Archive number)fa00b800-4086-11de-bc0c-000ea68e967b (OAI)
Conference
Annual Conference of the International Academy of Business Disciplines : 01/04/2009 - 04/04/2009
Note

Godkänd; 2009; 20110901 (ysko)

Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2018-03-15Bibliographically approved
Oghazi, P., Hultman, M. & Mostaghel, R. (2008). Determinants of self-service acceptance: a proposed model (ed.). In: (Ed.), (Ed.), Proceedings of the Academy of Marketing Annual Conference: Reflective Marketing in a Material World : 8-10 July 2008, Aberdeen Scotland. Paper presented at Academy of Marketing Conference : 08/07/2008 - 10/07/2008 (pp. 254). : The Gatehouse Design
Open this publication in new window or tab >>Determinants of self-service acceptance: a proposed model
2008 (English)In: Proceedings of the Academy of Marketing Annual Conference: Reflective Marketing in a Material World : 8-10 July 2008, Aberdeen Scotland, The Gatehouse Design , 2008, p. 254-Conference paper, Published paper (Refereed)
Abstract [en]

Self-service facilities are nowadays widely implemented in the service industry and their rate of usage is steadily increasing, it is therefore critical to understand the nature of the value customers place on self-service and how they decide on their use of self-service options. In light of this, the current paper extends the Technology Acceptance Model (TAM) by merging self-service attributes in order to develop and test a self-service acceptance model (SSAM). The proposed model has been tested on data from 277 customers of a university library that has recently employed self-service technologies. The findings indicate that the SSAM fits the empirical data well and that intention to use self-service is an ultimate function of the customers' perceived usefulness of the service, attitude towards using it, and their perceived enjoyment of the self-service feature in question. Based on the study results, recommendations for managers and future research are also provided.

Place, publisher, year, edition, pages
The Gatehouse Design, 2008
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-30906 (URN)4e5b4e30-7e6b-11dd-935c-000ea68e967b (Local ID)9781901085945 (ISBN)4e5b4e30-7e6b-11dd-935c-000ea68e967b (Archive number)4e5b4e30-7e6b-11dd-935c-000ea68e967b (OAI)
Conference
Academy of Marketing Conference : 08/07/2008 - 10/07/2008
Note
Godkänd; 2008; 20080909 (magnus_h)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved
Jung, M.-L., Loria, K., Mostaghel, R. & Saha, P. (2008). E-learning: university students' acceptance of technoloy (ed.). Paper presented at . European Journal of Open and Distance Learning
Open this publication in new window or tab >>E-learning: university students' acceptance of technoloy
2008 (English)In: European Journal of Open and Distance Learning, ISSN 1027-5207, E-ISSN 1027-5207Article in journal (Refereed) Published
Abstract [en]

Information Communication Technology (ICT) is reshaping form and mode of delivery of higher education world wide. Some of the main challenges in education are access issues, and costs. In order to overcome those challenges ICT can play an important role. The application of ICT in the education sector can be referred to as e-learning, and comprises the use of various web-based technological tools with the purpose of disseminating education. The purpose of this study is to investigate what determines university students' acceptance of e-learning by applying the technology acceptance model (TAM). The study was conducted at a Swedish University among business students. The results demonstrate that Perceived usefulness is the main determinant of a student's acceptance of e-learning.

Abstract [sv]

Informations- och kommunikationsteknik (IKT) innebär en ny form och leveransmetod för högre utbildning världen över. Några av de stora utmaningarna inom utbildning är tillgänglighet och kostnader. IKT kan spela en viktig roll för att övervinna dessa utmaningar. Tillämpandet av IKT inom utbildningssektorn kan benämnas e-learning, och innefattar användandet av diverse webbaserade teknologiska hjälpmedel med syfte att sprida utbildning. Syftet med denna studie är att undersöka vad som avgör universitetsstudenters acceptans av e-learning, genom att tillämpa Technology Acceptance Modellen (TAM). Studien har utförts vid ett svenskt universitet bland ekonomistudenter. Resultaten visar att den upplevda användbarheten är det som huvudsakligen avgör studentens acceptans av e-learning. Udgivelsesdato: 2008.10.02

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-10281 (URN)91098b10-992e-11dd-bc49-000ea68e967b (Local ID)91098b10-992e-11dd-bc49-000ea68e967b (Archive number)91098b10-992e-11dd-bc49-000ea68e967b (OAI)
Note
Validerad; 2008; 20081013 (mar_lou)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved
Mostaghel, R., Oghazi, P. & Hultman, M. (2008). Prioritization of service quality factors in online purchasing: a cross-cultural comparison (ed.). In: (Ed.), (Ed.), Proceedings of the Academy of Marketing Annual Conference: Reflective Marketing in a Material World : 8-10 July 2008, Aberdeen Scotland. Paper presented at Academy of Marketing Conference : 08/07/2008 - 10/07/2008 (pp. 98). : The Gatehouse Design
Open this publication in new window or tab >>Prioritization of service quality factors in online purchasing: a cross-cultural comparison
2008 (English)In: Proceedings of the Academy of Marketing Annual Conference: Reflective Marketing in a Material World : 8-10 July 2008, Aberdeen Scotland, The Gatehouse Design , 2008, p. 98-Conference paper, Published paper (Refereed)
Abstract [en]

Consumer behaviour has changed dramatically in the past decade. Today, consumers can order online many customised products ranging from trainers to cars. In an increasingly interdependent world where barriers to trade and to international exchanges constantly diminish, cultural differences remain the single most enduring feature that has to be taken into account for localizing marketing strategies. The findings of this research are mostly useful to those managers and web-designers who intend to penetrate international "Business to Consumer" markets. One of the key challenges of online businesses is the management of service quality, which holds a significant importance to customer satisfaction. This paper is purposed to unveil customers' perceptions on service quality priority and different cultures' expectations in online shopping. The proposed study has been tested on data from 413 customers divided in two groups from Europe (n=215) and Middle east (n=198). The study is based on the SERVQUAL instrument that identifies five quality dimensions. The findings indicate that; developing countries customers need more security and clarity in transactions but also better internet infrastructure. Based on the study results, recommendations for managers and future research are also provided.

Place, publisher, year, edition, pages
The Gatehouse Design, 2008
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-40621 (URN)fd0f7f20-7e69-11dd-935c-000ea68e967b (Local ID)9871901085945 (ISBN)fd0f7f20-7e69-11dd-935c-000ea68e967b (Archive number)fd0f7f20-7e69-11dd-935c-000ea68e967b (OAI)
Conference
Academy of Marketing Conference : 08/07/2008 - 10/07/2008
Note
Godkänd; 2008; 20080909 (magnus_h)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2017-11-25Bibliographically approved
Loria, K., Mostaghel, R. & Salehi-Sangari, E. (2008). What hinders use when nothing hinders access? (ed.). In: (Ed.), (Ed.), The 5th Scandinavian Workshop on e-Government: . Paper presented at Scandinavian Workshop on eGovernment : 04/02/2008 - 05/02/2008.
Open this publication in new window or tab >>What hinders use when nothing hinders access?
2008 (English)In: The 5th Scandinavian Workshop on e-Government, 2008Conference paper, Published paper (Other academic)
Abstract [en]

The lack of use of digital services, specially when services and infrastructure are available, poses a problem for governments world-wide since valuable resources have been devoted to development and implementation of e-government (Pulliam, 2005; Löfstedt, 2005). Thus, to guarantee success of e-government efforts, citizen use must be addressed (Carter and Belanger, 2005). This study examined variables regarding demographic characteristics and skills and their relationship with usage of e-government services. A survey of citizens was conducted in northern Sweden. Results suggest that citizens' skills (i.e. computer experience, Internet use, online purchases, and surfing internet seeking information) are significant factors for usage of the e-services while demographic characteristics (age, gender, education, and home access to internet) are less important in this case. Implications and future research avenues are presented.

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-40066 (URN)f0b26780-bfc1-11dd-875e-000ea68e967b (Local ID)f0b26780-bfc1-11dd-875e-000ea68e967b (Archive number)f0b26780-bfc1-11dd-875e-000ea68e967b (OAI)
Conference
Scandinavian Workshop on eGovernment : 04/02/2008 - 05/02/2008
Note
Godkänd; 2008; 20081201 (ysko)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2017-11-25Bibliographically approved

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