Open this publication in new window or tab >>2015 (English)In: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference / [ed] Mary Conway Dato-on, Springer Nature , 2015, p. 87-Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]
In line with the growing consciousness among tourists about their impact on the environment, there is an increasing interest for more sustainable holiday alternatives. Therefore, ecotourism, that is: the travelling to relatively undisturbed or uncontaminated areas with the specific objective of studying, admiring and enjoying the scenery and its wild plants and animals, as well as any existing cultural manifestations (both past and present) found in these areas, is currently growing at a rate much higher than the general tourism industry. Although the marketing community have responded to the general call for more research on sustainability in tourism, the extant literature appear to lack an integrative framework that incorporates antecedents of ecotourism intention and paying premium for ecotourism offerings. The present study drew from TPB and Inglehart’s materialist-postmaterialist assumptions in explaining the antecedents of intention to visit ecotourism destinations and willingness to pay a premium price.
Place, publisher, year, edition, pages
Springer Nature, 2015
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165, E-ISSN 2363-6173
National Category
Business Administration
Research subject
Environmental Management; Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-109980 (URN)10.1007/978-3-319-10873-5_47 (DOI)2-s2.0-85145037926 (Scopus ID)
Conference
2011 Academy of Marketing Science (AMS) Annual Conference, Coral Gables, FL, USA, May 24-27, 2011
Note
ISBN for host publication: 978-3-319-10872-8; 978-3-319-36492-6; 978-3-319-10873-5
2024-09-162024-09-162024-09-16Bibliographically approved