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Foster, Tim
Publications (10 of 120) Show all publications
Styvén, M. & Foster, T. (2018). Who am I if you can’t see me?: The “self” of young travellers as driver of eWOM in social media. Journal of Tourism Futures, 4(1), 80-92
Open this publication in new window or tab >>Who am I if you can’t see me?: The “self” of young travellers as driver of eWOM in social media
2018 (English)In: Journal of Tourism Futures, ISSN 2055-5911, E-ISSN 2055-592X, Vol. 4, no 1, p. 80-92Article in journal (Refereed) Published
Abstract [en]

Purpose

The purpose of this paper is to analyse factors influencing the propensity to share travel experiences in social media during a trip, across a sample of Millennial and Generation Z consumers in three different countries.

Design/methodology/approach

An online survey was sent to consumers between 16 and 30 years in Sweden, UK and India. Structural equation modelling and multigroup analysis was conducted to compare results between countries and generations.

Findings

Young travellers’ need for uniqueness (NFU) and opinion leadership (OL) with regard to travel tends to increase their propensity to share travel experiences in social media during a trip. Reflected appraisal of self is strongly related to NFU and OL and may therefore indirectly influence the propensity to share. Some differences were found between generations and countries.

Research limitations/implications

Future research could consider comparisons between travellers from younger and older generations. The hypotheses formulated in this study could be tested in other countries. Further adaptions or extensions of existing NFU scales to fit in the travel and tourism context are suggested.

Practical implications

Millennial and Gen Z consumers will constitute an increasing part of travellers and visitors in the future. Through a better understanding of their behaviour, tourism managers can design strategies to engage them and increase electronic word-of-mouth (eWOM).

Originality/value

This study contributes by addressing the lack of research on “self”-related drivers of eWOM in general social media during the trip, and by providing an international perspective through cross-cultural comparisons.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2018
Keywords
eWOM, Generation Z, Millennials, social media, self, travel experience
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-66904 (URN)10.1108/JTF-12-2017-0057 (DOI)000444917500008 ()2-s2.0-85051297398 (Scopus ID)
Projects
Morgondagens turist
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 4831215
Note

Validerad;2018;Nivå 2;2018-06-07 (andbra)

Available from: 2017-12-05 Created: 2017-12-05 Last updated: 2018-10-10Bibliographically approved
Ek Styvén, M., Foster, T. & Wallström, Å. (2017). Impulse buying tendencies among online shoppers in Sweden. Journal of Research in Interactive Marketing, 11(4), 416-431
Open this publication in new window or tab >>Impulse buying tendencies among online shoppers in Sweden
2017 (English)In: Journal of Research in Interactive Marketing, ISSN 2040-7122, Vol. 11, no 4, p. 416-431Article in journal (Refereed) Published
Abstract [en]

Purpose: The purpose of this study is to characterize consumers with high impulse buying tendency (IBT) by comparing them with low-IBT consumers in an online shopping context.

Design/methodology/approach: Data were collected through a postal survey to a random sample of Swedish citizens, resulting in 144 responses, which were analysed statistically.

Findings: Results indicate that high-IBT consumers, compared to those with low IBT, are on average younger, more likely to be female and more frequent online shoppers with higher levels of trust in the internet. However, they seem more likely than low-IBT consumers to abandon their online shopping carts before completing the purchase, often because of need uncertainty.

Practical implications: The findings can give retailers a better understanding of consumers with high IBT and thereby increase the possibility to target and communicate with them more effectively. This is an interesting opportunity as both multi-channel shopping and impulse buying behaviour is likely to become even more common in the future.

Originality/value: The study contributes to the understanding of impulsive consumers, as it addresses the role of situational and socio-demographic attributes of high-IBT consumers compared to low-IBT consumers. The differences in online purchases, intentions to buy fashion online, shopping cart abandonment and trust in the internet suggest that even if IBT is a relatively stable and general personal trait, the tendencies to act on buying impulses may be more context-specific.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2017
Keywords
Impulse buying tendency, trust, shopping cart abandonment, online shopping, consumer behaviour
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-64981 (URN)10.1108/JRIM-05-2016-0054 (DOI)2-s2.0-85032223967 (Scopus ID)
Projects
Kundens kanal(k)val
Funder
Swedish Retail and Wholesale Development Council
Note

Validerad;2017;Nivå 2;2017-10-25 (andbra)

Available from: 2017-08-08 Created: 2017-08-08 Last updated: 2018-04-10Bibliographically approved
Wallström, Å., Salehi-Sangari, E., Foster, T., Styvén, M. E. & Strandberg, C. (2017). Managing retail in an omnichannel environment: Consumer behavior, trends, and challenges (ed.). In: (Ed.), Stieler, Maximilian (Ed.), Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Paper presented at Academy of Marketing Science Annual Conference : 18/05/2016 - 21/05/2016 (pp. 243-244). Cham: Springer International Publishing
Open this publication in new window or tab >>Managing retail in an omnichannel environment: Consumer behavior, trends, and challenges
Show others...
2017 (English)In: Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / [ed] Stieler, Maximilian, Cham: Springer International Publishing , 2017, p. 243-244Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Retailers are facing major changes, including intensified competition, increased internationalization, and technological advances, which are transforming the competitive landscape at a fast pace. Simultaneously we see an emerging paradigm shift in consumers’ buying behavior. Digital devices such as smartphones and tablets allow consumers to search and shop online, irrespective of time and place and without geographical boundaries. While these devices originally were used mainly for information search, mobile purchases are becoming a natural part of many consumers’ shopping habits.

Place, publisher, year, edition, pages
Cham: Springer International Publishing, 2017
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-29717 (URN)10.1007/978-3-319-45596-9_49 (DOI)347677e3-1512-4691-824b-be50cd0c67d9 (Local ID)978-3-319-45595-2 (ISBN)978-3-319-45596-9 (ISBN)347677e3-1512-4691-824b-be50cd0c67d9 (Archive number)347677e3-1512-4691-824b-be50cd0c67d9 (OAI)
Conference
Academy of Marketing Science Annual Conference : 18/05/2016 - 21/05/2016
Projects
Kundens kanal(k)val – Hur ska handeln möta kundbehov i digitala kanaler?
Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
Foster, T., Styvén, M. E., Wallström, Å. & Engström, A. (2017). Travel Talk: eWOM Across Multiple Cultures (ed.). In: (Ed.), Stieler, Maximilian (Ed.), Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Paper presented at Academy of Marketing Science Annual Conference : 18/05/2016 - 21/05/2016 (pp. 703-704). Cham: Springer International Publishing
Open this publication in new window or tab >>Travel Talk: eWOM Across Multiple Cultures
2017 (English)In: Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / [ed] Stieler, Maximilian, Cham: Springer International Publishing , 2017, p. 703-704Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Word-of-mouth (WOM) communication is considered the most important, informal means of communication between consumers (Derbaix and Vanhamme 2003). An increasingly important extension of the traditional face-to-face WOM used by consumers is the electronic word of mouth (eWOM), especially with regard to how eWOM is used within today’s online social media outlets (Weisfeld-Spolter et al. 2014). Within the travel and tourism industry, eWOM has become vitally important, as consumers tend to trust information from consumer-generated (social) media more than information from service providers (Ip et al. 2012). This is particularly true for the younger generation of Internet users—the “e-generation,” who are “digital natives” and who have used digital technologies since they were kids. The aim of this study is to provide a better understanding on how today’s e-generation is using eWOM as tourists/travelers, from a multicultural perspective. In order to reach this aim, the following research questions are stated: (RQ1) How are e-generation consumers using eWOM when planning a trip?; (RQ2) How are e-generation consumers using eWOM during and after a trip?

Place, publisher, year, edition, pages
Cham: Springer International Publishing, 2017
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-35957 (URN)10.1007/978-3-319-45596-9_136 (DOI)ab397fff-f050-4b73-a115-c23dcb8b3ced (Local ID)978-3-319-45595-2 (ISBN)978-3-319-45596-9 (ISBN)ab397fff-f050-4b73-a115-c23dcb8b3ced (Archive number)ab397fff-f050-4b73-a115-c23dcb8b3ced (OAI)
Conference
Academy of Marketing Science Annual Conference : 18/05/2016 - 21/05/2016
Projects
Morgondagens turist - Hur ska besöksnäringen bemöta e-generationen?
Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
Foster, T. & Oldenburg, M. (2016). Branding You: How to Market Yourself in a Competitive World. Paper presented at . Lund: Studentlitteratur AB
Open this publication in new window or tab >>Branding You: How to Market Yourself in a Competitive World
2016 (English)Book (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Lund: Studentlitteratur AB, 2016. p. 199
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-16613 (URN)939439cb-32da-468b-99e9-e07bac26896e (Local ID)9789144092720 (ISBN)939439cb-32da-468b-99e9-e07bac26896e (Archive number)939439cb-32da-468b-99e9-e07bac26896e (OAI)
Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved
Wallström, Å., Ek Styvén, M., Engström, A. & Foster, T. (2016). Morgondagens turist: Hur ska besöksnäringen bemöta e-generationen?. Stockholm: Besöksnäringens forsknings- och utvecklingsfond
Open this publication in new window or tab >>Morgondagens turist: Hur ska besöksnäringen bemöta e-generationen?
2016 (Swedish)Report (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Stockholm: Besöksnäringens forsknings- och utvecklingsfond, 2016. p. 33
Series
Rapport / Besöksnäringens forsknings- och utvecklingsfond ; 02
Keywords
turism, digitala kanaler, resor
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-63457 (URN)978-91-981016-9-0 (ISBN)
Projects
Morgondagens turist
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF)
Available from: 2017-05-19 Created: 2017-05-19 Last updated: 2018-04-10Bibliographically approved
Ek Styvén, M., Wallström, Å., Foster, T. & Farshid, M. (2016). Projekt: Attraktiva varumärken i besöksnäringen - Från image till position. Paper presented at .
Open this publication in new window or tab >>Projekt: Attraktiva varumärken i besöksnäringen - Från image till position
2016 (Swedish)Other (Other (popular science, discussion, etc.))
Keywords
Turism, besöksnäring, varumärke, image
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-36301 (URN)eabba56d-b5bc-420e-8fb5-4a52d578379d (Local ID)eabba56d-b5bc-420e-8fb5-4a52d578379d (Archive number)eabba56d-b5bc-420e-8fb5-4a52d578379d (OAI)
Note

Publikationer: Winter Wonderland or chilly boredom?: Young tourists' brand associations of Sweden; Status: Pågående; Period: 01/06/2016 → 31/05/2018

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
Peighambari, K., Sattari, S., Foster, T. & Wallström, Å. (2016). Two tales of one city: Image versus identity (ed.). Place Branding and Public Diplomacy, 12(4), 314-328
Open this publication in new window or tab >>Two tales of one city: Image versus identity
2016 (English)In: Place Branding and Public Diplomacy, ISSN 1751-8040, E-ISSN 1751-8059, Vol. 12, no 4, p. 314-328Article in journal (Refereed) Published
Abstract [en]

By applying the concepts of brand personality and attitudinal loyalty of a city as a brand, the objective of this study is to investigate the perceived place brand identity versus image and to empirically examine and compare their relationships with loyalty toward a city as a brand. This is to make a comparison between two groups of internal stakeholders; namely, residents of a city (image) and city officials(identity). The results indicate that there exists a great difference in the components of loyalty between city officials and the residents of the city. The results also reveal that how brand personality of the studied city is perceived varies between the two groups of internal stakeholders evaluated in this study. As the results of this study shift the focus from tourist (external) stakeholder to the internal ones representingtwo different internal perspectives of a city, they constitute a significant contribution to the process of city brand personality creation. This is of importance since the starting point in communicating the attractiveness of a city to the external stakeholders is how the city is perceived as a brand from its internal stakeholders’ perspectives.

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-8000 (URN)10.1057/pb.2015.25 (DOI)000410365600007 ()670d5ba1-723f-485f-8c08-8b819cb6fe85 (Local ID)670d5ba1-723f-485f-8c08-8b819cb6fe85 (Archive number)670d5ba1-723f-485f-8c08-8b819cb6fe85 (OAI)
Note

Validerad; 2017; Nivå 1; 2017-02-27 (rokbeg)

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-10Bibliographically approved
Styvén, M. E., Foster, T. & Wallström, Å. (2016). Winter Wonderland or chilly boredom?: Young tourists' brand associations of Sweden (ed.). In: (Ed.), : . Paper presented at International Conference on Tourism Management and Related Issues : 22/09/2016 - 23/09/2016.
Open this publication in new window or tab >>Winter Wonderland or chilly boredom?: Young tourists' brand associations of Sweden
2016 (English)Conference paper, Oral presentation only (Other academic)
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-30723 (URN)4a10498d-f04b-4da3-961a-0892b4bddc5e (Local ID)4a10498d-f04b-4da3-961a-0892b4bddc5e (Archive number)4a10498d-f04b-4da3-961a-0892b4bddc5e (OAI)
Conference
International Conference on Tourism Management and Related Issues : 22/09/2016 - 23/09/2016
Projects
Attraktiva varumärken i besöksnäringen - Från image till position, Morgondagens turist - Hur ska besöksnäringen bemöta e-generationen?
Note

Upprättat; 2016; 20160601 (marias)

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
Foster, T. (2015). Activity: Branding Talk for Swedbank - Luleå, Sweden (ed.). Paper presented at .
Open this publication in new window or tab >>Activity: Branding Talk for Swedbank - Luleå, Sweden
2015 (English)Conference paper, Published paper (Other (popular science, discussion, etc.))
Abstract [en]

A talk about building a strong corporate + personal branding strategy as an organization.

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-41584 (URN)81c20674-d88a-462f-b28f-7e41f26bad09 (Local ID)81c20674-d88a-462f-b28f-7e41f26bad09 (Archive number)81c20674-d88a-462f-b28f-7e41f26bad09 (OAI)
Note
Startdatum: 23/01/2015; Slutdatum: 23/01/2015; Roll: Talare; Typ: Föreläsning / muntligt bidragAvailable from: 2016-10-03 Created: 2016-10-03 Last updated: 2017-11-24Bibliographically approved
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