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Peighambari, Kaveh
Publications (10 of 24) Show all publications
Sattari, S., Foster, T., Peighambari, K. & Kordestani, A. (2015). Preferences of young news consumers: A conjoint analysis (ed.). In: (Ed.), Krzysztof Kubacki (Ed.), Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference. Paper presented at Academy of Marketing Science Conference : 15/05/2013 - 18/05/2013 (pp. 595-598). Cham: Encyclopedia of Global Archaeology/Springer Verlag
Open this publication in new window or tab >>Preferences of young news consumers: A conjoint analysis
2015 (English)In: Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / [ed] Krzysztof Kubacki, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 595-598Conference paper, Published paper (Refereed)
Abstract [en]

As more people choose to obtain their news online, most notably young people, it became of interest to look at the changing habits of online news consumers. Using conjoint analysis of Swedish college students, this paper aims to answer the question, which news attributes within various news categories are most preferred by today’s online news consumers? Results indicate that accuracy and source credibility are the most important attributes across many news categories, followed by immediacy. Interestingly, interactivity was, overall, the least preferred attribute for young, online news consumers in one of the most Internet-connected countries in the world

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration Environmental Management
Research subject
Industrial Marketing; Environmental Management
Identifiers
urn:nbn:se:ltu:diva-40487 (URN)10.1007/978-3-319-10951-0_216 (DOI)fa411206-b425-4313-84a6-630d01b2abd5 (Local ID)978-3-319-10950-3 (ISBN)978-3-319-10951-0 (ISBN)fa411206-b425-4313-84a6-630d01b2abd5 (Archive number)fa411206-b425-4313-84a6-630d01b2abd5 (OAI)
Conference
Academy of Marketing Science Conference : 15/05/2013 - 18/05/2013
Note
Godkänd; 2015; 20150917 (andbra)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2018-04-10Bibliographically approved
Sattari, S., Peighambari, K., Salehi-Sangari, E. & Torkan, S. (2015). Requiem for a brand: consumer response to brand elimination (ed.). In: (Ed.), Mary Conway (Ed.), The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011. Paper presented at Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011 (pp. 482-484). Cham: Encyclopedia of Global Archaeology/Springer Verlag
Open this publication in new window or tab >>Requiem for a brand: consumer response to brand elimination
2015 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 482-484Conference paper, Published paper (Refereed)
Abstract [en]

While companies may seek to rejuvenate and/or adapt their brands, circumstances will arise where the company may seek its brand closure. Studies on the consumer-side of brand death are sparse. This paper argues that how consumers react toward brand deletion can be explained by grief and bereavement theories used in psychology.

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-35053 (URN)10.1007/978-3-319-10873-5_281 (DOI)96ec95ed-3a0d-44af-aff1-b15fade86c74 (Local ID)978-3-319-10872-8 (ISBN)978-3-319-10873-5 (ISBN)96ec95ed-3a0d-44af-aff1-b15fade86c74 (Archive number)96ec95ed-3a0d-44af-aff1-b15fade86c74 (OAI)
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note
Godkänd; 2015; 20150119 (andbra)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved
Peighambari, K., Sattari, S., Bäckström, L. & Farshid, M. (2015). Salesperson's personality and the relationship quality: Differences Between Customers and Friends (ed.). In: (Ed.), Mary Conway (Ed.), The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011. Paper presented at Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011 (pp. 102-104). Cham: Encyclopedia of Global Archaeology/Springer Verlag
Open this publication in new window or tab >>Salesperson's personality and the relationship quality: Differences Between Customers and Friends
2015 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 102-104Conference paper, Published paper (Refereed)
Abstract [en]

This paper sheds light on the quality of relationships between salespeople and their customers and friends as well as how their personality traits affect these relationships. The findings revealed that salespeople’s personality traits do not influence relationship quality with customers in the same way as with friends, and significant differences exist

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing; Electronic Commerce
Identifiers
urn:nbn:se:ltu:diva-27576 (URN)10.1007/978-3-319-10873-5_54 (DOI)11308dd3-d227-4103-9955-587e16daf0e4 (Local ID)978-3-319-10872-8 (ISBN)978-3-319-10873-5 (ISBN)11308dd3-d227-4103-9955-587e16daf0e4 (Archive number)11308dd3-d227-4103-9955-587e16daf0e4 (OAI)
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note
Godkänd; 2015; 20150119 (andbra)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved
Sattari, S., Salehi-Sangari, E. & Peighambari, K. (2015). Service quality in the Iranian cellular telecommunication market (ed.). In: (Ed.), Leroy Robinson Jr. (Ed.), Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference: . Paper presented at Academy of Marketing Science. Conference : 20/05/2009 - 23/05/2009 (pp. 105-109). Cham: Encyclopedia of Global Archaeology/Springer Verlag
Open this publication in new window or tab >>Service quality in the Iranian cellular telecommunication market
2015 (English)In: Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference / [ed] Leroy Robinson Jr., Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 105-109Conference paper, Published paper (Refereed)
Abstract [en]

This paper evaluates service quality in Iran’s mobile telecom market based on the well-known SERVQUAL model, with modifications made by Wang Po-Lo (2002) to reflect the industry attributes of mobile telecom. Based on 250 respondents, results indicate that there is a support for the application of this model in Iran.

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-27718 (URN)10.1007/978-3-319-10864-3_61 (DOI)1400d7ce-b358-4a54-a6b6-f5cc7f5f141d (Local ID)978-3-319-10863-6 (ISBN)978-3-319-10864-3 (ISBN)1400d7ce-b358-4a54-a6b6-f5cc7f5f141d (Archive number)1400d7ce-b358-4a54-a6b6-f5cc7f5f141d (OAI)
Conference
Academy of Marketing Science. Conference : 20/05/2009 - 23/05/2009
Note
Godkänd; 2015; 20150917 (andbra)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved
Sattari, S., Kordestani, A. & Peighambari, K. (2015). Stakeholders Engagement and Readability of Corporate Social Responsibility Reporting: A Study of Most Sustainable Firms (ed.). In: (Ed.), Clifford Shultz II; Raymond Benton; Olga Kravets (Ed.), Proceedings of the 40th Annual Macromarketing Conference, Chicago, Illinois: Marketing as Provisioning Technology : Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. Paper presented at Annual Macromarketing Conference : 25/06/2015 - 28/06/2015 (pp. 684). : Macromarketing Society Inc.
Open this publication in new window or tab >>Stakeholders Engagement and Readability of Corporate Social Responsibility Reporting: A Study of Most Sustainable Firms
2015 (English)In: Proceedings of the 40th Annual Macromarketing Conference, Chicago, Illinois: Marketing as Provisioning Technology : Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice / [ed] Clifford Shultz II; Raymond Benton; Olga Kravets, Macromarketing Society Inc., 2015, p. 684-Conference paper, Meeting abstract (Refereed)
Abstract [en]

The social and environmental responsibility of business has become a major issue in recent years and communicating messages about such initiatives are likely to evoke strong and often positive reactions among stakeholders of every firm. Companies can generate favorable attitudes among their stakeholders by engaging them in CSR activities and eventually strengthen stakeholder-company relationships. As a result, there is a need for companies to communicate their CSR activities more effectively to stakeholders using different media. This paper considers the content of one type of such communications, the CSR report. Trough a content analysis, it looks at how five of top sustainable organizations address their stakeholders in their CSR reports. The readability of such reports for stakeholders will also be evaluated. The results suggest that only a selected number of stakeholders are addressed in the studied CSR reports and these reports found to be not readable enough for the intended audience.

Place, publisher, year, edition, pages
Macromarketing Society Inc., 2015
Series
Annual Macromarketing Conference. Proceedings, ISSN 2168-1473
National Category
Environmental Management
Research subject
Environmental Management
Identifiers
urn:nbn:se:ltu:diva-30709 (URN)49c38ff4-b348-45e4-88e0-61f58978ff3d (Local ID)49c38ff4-b348-45e4-88e0-61f58978ff3d (Archive number)49c38ff4-b348-45e4-88e0-61f58978ff3d (OAI)
Conference
Annual Macromarketing Conference : 25/06/2015 - 28/06/2015
Note
Godkänd; 2015; 20160330 (arakor)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
Blomgren, H., Sattari, S., Peighambari, K. & Levihn, F. (2015). The strategic agenda of corporate Europe: sustainability or not? (ed.). In: (Ed.), Mary Conway (Ed.), The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference. Paper presented at Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011 (pp. 307-309). Cham: Encyclopedia of Global Archaeology/Springer Verlag
Open this publication in new window or tab >>The strategic agenda of corporate Europe: sustainability or not?
2015 (English)In: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 307-309Conference paper, Published paper (Refereed)
Abstract [en]

Businesses are entering into a period of transformation, where winners and losers may be separated according to their ability to succeed in a carbon-constrained world. CEO’s vision is vital for accelerating the response to this transformation. We examined CEO letters in order to understand the strategic importance of this issue to CEOs.

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-37674 (URN)bc3ef356-2ca5-409b-99a6-3198482318c3 (Local ID)978-3-319-10872-8 (ISBN)978-3-319-10873-5 (ISBN)bc3ef356-2ca5-409b-99a6-3198482318c3 (Archive number)bc3ef356-2ca5-409b-99a6-3198482318c3 (OAI)
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note
Godkänd; 2015; 20150917 (andbra)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2017-11-25Bibliographically approved
Peighambari, K., Sattari, S. & Kordestani, A. (2014). The Online Norm of Reciprocity (ed.). Paper presented at American Marketing Association's 2014 Summer Marketing Educators’ Conference : 01/08/2014 - 03/08/2014. Paper presented at American Marketing Association's 2014 Summer Marketing Educators’ Conference : 01/08/2014 - 03/08/2014.
Open this publication in new window or tab >>The Online Norm of Reciprocity
2014 (English)Conference paper, Poster (with or without abstract) (Refereed)
National Category
Environmental Management
Research subject
Environmental Management
Identifiers
urn:nbn:se:ltu:diva-37519 (URN)b940cb4d-4da7-42d3-a2f8-0bec8d9d09fb (Local ID)b940cb4d-4da7-42d3-a2f8-0bec8d9d09fb (Archive number)b940cb4d-4da7-42d3-a2f8-0bec8d9d09fb (OAI)
Conference
American Marketing Association's 2014 Summer Marketing Educators’ Conference : 01/08/2014 - 03/08/2014
Note
Godkänd; 2014; 20140819 (arakor)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2018-04-10Bibliographically approved
Sattari, S., Foster, T., Peighambari, K. & Kordestani, A. (2013). Preferences of young news consumers: A conjoint analysis (ed.). Paper presented at Academy of Marketing Science Conference : 15/05/2013 - 18/05/2013. Paper presented at Academy of Marketing Science Conference : 15/05/2013 - 18/05/2013.
Open this publication in new window or tab >>Preferences of young news consumers: A conjoint analysis
2013 (English)Conference paper, Oral presentation only (Refereed)
National Category
Business Administration Environmental Management
Research subject
Industrial Marketing; Environmental Management
Identifiers
urn:nbn:se:ltu:diva-38856 (URN)d5f03587-2fe4-4be6-a319-f06cd6fc6561 (Local ID)d5f03587-2fe4-4be6-a319-f06cd6fc6561 (Archive number)d5f03587-2fe4-4be6-a319-f06cd6fc6561 (OAI)
Conference
Academy of Marketing Science Conference : 15/05/2013 - 18/05/2013
Note
Godkänd; 2013; 20130531 (ysko)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2018-04-10Bibliographically approved
Peighambari, K., Sattari, S., Styvén, M. E. & Bäckström, L. (2012). Salesperson’s personality and relationship quality: Are you a friend or a customer? (ed.). Paper presented at AMA Summer Marketing Educators' Conference : 17/08/2012 - 19/08/2012. Paper presented at AMA Summer Marketing Educators' Conference : 17/08/2012 - 19/08/2012.
Open this publication in new window or tab >>Salesperson’s personality and relationship quality: Are you a friend or a customer?
2012 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

This study investigates the quality of buyer-seller relationships from the seller’s perspective, by addressing the influence of salespeople’s personality traits on the quality of the relationships with customers as compared to friends. Results indicate that the personality traits of salespeople influence both of these relationships, but in different ways.

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-34311 (URN)87b047cb-ca66-4bc7-875b-59fe5c143c30 (Local ID)87b047cb-ca66-4bc7-875b-59fe5c143c30 (Archive number)87b047cb-ca66-4bc7-875b-59fe5c143c30 (OAI)
Conference
AMA Summer Marketing Educators' Conference : 17/08/2012 - 19/08/2012
Note
Godkänd; 2012; 20120823 (skepei)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved
Peighambari, K. (2012). Sustainable purchasing in the retail industry: a model of environmentally responsible purchasing (ed.). (Doctoral dissertation). Paper presented at . Luleå: Luleå tekniska universitet
Open this publication in new window or tab >>Sustainable purchasing in the retail industry: a model of environmentally responsible purchasing
2012 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Given the important role that businesses play in addressing the issue of environmental sustainability, a perspective on organizations’ responsiveness toward environmental sustainability suggests that one of the most challenging decisions to be made within an organization is to engage in environmental purchasing. Because preserving the environment and maintaining economic growth have become the goal for many organizations, decisions about sustainable organizational purchasing are growing in importance.Ethics research in business has tended to focus on a perspective of consumer environmental purchasing, leaving the understanding of the organizational perspective and why and how organizations purchase sustainably relatively under-researched. Among all the decisionmaking units, individual executives play a key role in sustainably responsible purchasing within a business. However, few previous studies have contributed to the role of the individual in such processes or examined the drivers and motives of environmentally responsible individual behavior in an organization. This thesis is a study under the rubric of understanding environmentally responsible purchasing behavior among purchasing professionals in the food retail industry of Sweden. Developed here is a theoretical framework that seeks an understanding of how environmental purchasing decisions are managed and affected by various factors in the organization. In other words, the research model of this thesis aims to investigate what determines purchasing professionals’ decision to engage in environmentally responsible purchasing. This is initially based on cognitive frameworks proposed by Fishbein and Ajzen’s theory of reasoned action, and ethical decision-making theories, but extended from findings of interviews with experts in the field and an in-depth review of the related literature. Based on the model, the factors of attitude, relativism, idealism, peers, and top management influence were proposed as possible drivers of environmentally responsible purchasing, considering stakeholder influence as a moderator in the framework. All of these relationships were empirically tested in response to the research question of this thesis. Using a quantitative research method, a survey was conducted to test this research model. This was to examine whether empirical results confirm this study’s hypotheses on the drivers of environmentally responsible purchasing at the individual level within the organization. A total of 573 usable questionnaires, providing a response rate of 37.4%, were tested using structural equation modeling (SEM) analysis to evaluate the proposed hypotheses on the research model. The results show how these factors influence environmentally responsible purchasing and provide support that all the proposed hypotheses are acceptable in the studied context.The acceptance of all proposed hypotheses highlights that moral beliefs and situational and organizational factors play an important role in an individual’s environmentally responsible decision–making process within an organization. The empirical findings also imply that the decision making in the context under study is far too complex to be explained only in terms of cognitive beliefs. The model offers insight into the drivers of attitudes and behavior in this context, positing a relationship between cognitive and emotional variables based on individual and situational aspects. In addition to theoretical insights, the findings of this study offer suggestions on how companies can effectively implement environmentally responsible purchasing by influencing their employees, yet fundamentally improve organizational culture.

Place, publisher, year, edition, pages
Luleå: Luleå tekniska universitet, 2012
Series
Doctoral thesis / Luleå University of Technology 1 jan 1997 → …, ISSN 1402-1544
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-17527 (URN)3cf8d3e4-9fe1-490f-af22-43d491581e6e (Local ID)978-91-7439-521-1 (ISBN)3cf8d3e4-9fe1-490f-af22-43d491581e6e (Archive number)3cf8d3e4-9fe1-490f-af22-43d491581e6e (OAI)
Note

Godkänd; 2012; 20121112 (skepei); DISPUTATION Ämne: Industriell marknadsföring Opponent: Professor James P. Rakowski, The University of Memphis, USA Ordförande: Biträdande professor Anne Engström, Institutionen för Ekonomi, teknik och samhälle, Luleå tekniska universitet Tid: Måndag den 17 december 2012, kl. 11.00 Plats: A109, Luleå tekniska universitet

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved
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