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Lenka, S., Parida, V., Rönnberg Sjödin, D. & Wincent, J. (2018). Exploring the microfoundations of servitization: How individual actions overcome organizational resistance. Journal of Business Research, 328-336
Open this publication in new window or tab >>Exploring the microfoundations of servitization: How individual actions overcome organizational resistance
2018 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, p. 328-336Article in journal (Refereed) Published
Abstract [en]

Servitization research has principally focused on the transition of organizational-level strategy, systems, capabilities, and processes for firms to be able to offer advanced services to their customers. Less is known of the underlying microfoundational dynamics of such transitions at the individual-level. Based on a multiple case study of six large multinational industrial firms engaged in servitization efforts, this paper identifies the tactics (i.e., evangelizing, bootlegging, leveraging, and collaborating) that individuals adopt to overcome organizational resistance to servitization. This study also presents the conditions that are necessary for individual employees to adopt these tactics. The present study provides theoretical and practical implications of the microfoundations of servitization, focusing attention on individual-level actions that affect the outcomes at the organizational-level to drive servitization efforts.

Place, publisher, year, edition, pages
Elsevier, 2018
National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-66719 (URN)10.1016/j.jbusres.2017.11.021 (DOI)000434004100034 ()
Note

Validerad;2018;Nivå 2;2018-06-21 (andbra)

Available from: 2017-11-23 Created: 2017-11-23 Last updated: 2018-06-21Bibliographically approved
Lenka, S., Parida, V. & Wincent, J. (2017). Digitalization Capabilities as Enablers of Value Co-Creation in Servitizing Firms. Psychology & Marketing, 34(1), 92-100
Open this publication in new window or tab >>Digitalization Capabilities as Enablers of Value Co-Creation in Servitizing Firms
2017 (English)In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 34, no 1, p. 92-100Article in journal (Refereed) Published
Abstract [en]

As manufacturing companies pursue a servitization strategy, they are increasingly relying on developing digitalization capabilities to interact and co-create value with their customers. However, many lack an understanding of what constitutes digitalization capabilities and how they can create value with customers. To address these questions, the study builds on qualitative data from four industrial manufacturing firms to conceptualize three underlying subcomponents of digitalization capabilities, namely, intelligence capability, connect capability, and analytic capability. The study identifies and explains how digitalization capabilities enable value co-creation with customers through perceptive and responsive mechanisms. This study contributes to the servitization literature by showcasing how digitalization capabilities are enabling value co-creation in a business-to-business context.

Place, publisher, year, edition, pages
John Wiley & Sons, 2017
Keywords
Digitalization, Value Co-Creation, Servitization, Capabilities
National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-61179 (URN)10.1002/mar.20975 (DOI)000393657400006 ()2-s2.0-85006377295 (Scopus ID)
Note

Validerad; 2017; Nivå 2; 2016-12-21 (andbra)

Available from: 2016-12-21 Created: 2016-12-21 Last updated: 2018-09-14Bibliographically approved
Reim, W., Lenka, S., Frishammar, J. & Parida, V. (2017). Implementing Sustainable Product–Service Systems Utilizing Business Model Activities. Paper presented at 9th CIRP IPSS Conference: Circular Perspectives on Product/Service-Systems, Copenhagen, Denmark, 19-21 2017. Procedia CIRP, 64, 61-66
Open this publication in new window or tab >>Implementing Sustainable Product–Service Systems Utilizing Business Model Activities
2017 (English)In: Procedia CIRP, ISSN 2212-8271, E-ISSN 2212-8271, Vol. 64, p. 61-66Article in journal (Refereed) Published
Abstract [en]

To stay competitive and comply with government legislation, many global manufacturing companies try to diminish their environmental impact and avoid commoditization of their products by offering sustainable product–service systems (PSS). Offering PSS successfully is highly challenging, however, and significant interfirm heterogeneity exists with regard to successful PSS provision. Based on multiple case studies in two global manufacturing companies, the importance of the business model as an organizing device to align and coordinate key activities and scarce resources in PSS is highlight. The analysis provides insights into the underlying building blocks that will help firms implement a PSS business model and provides new implications for analyzing and improving PSS offers.

Place, publisher, year, edition, pages
Elsevier, 2017
National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-63723 (URN)10.1016/j.procir.2017.03.130 (DOI)000414528200011 ()2-s2.0-85021843145 (Scopus ID)
Conference
9th CIRP IPSS Conference: Circular Perspectives on Product/Service-Systems, Copenhagen, Denmark, 19-21 2017
Note

2017-06-05 (andbra);Konferensartikel i tidskrift

Available from: 2017-06-05 Created: 2017-06-05 Last updated: 2019-08-19Bibliographically approved
Lenka, S., Parida, V., Rönnberg Sjödin, D. & Wincent, J. (2016). Digitalization and advanced service innovation: How digitalization capabilities enable companies to co-create value with customers. Management of Innovation and Technology (3), 3-5
Open this publication in new window or tab >>Digitalization and advanced service innovation: How digitalization capabilities enable companies to co-create value with customers
2016 (English)In: Management of Innovation and Technology, no 3, p. 3-5Article in journal (Other (popular science, discussion, etc.)) Published
Keywords
Digitalization, Capabilities, Service Innovation, Value Co-creation
National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-59760 (URN)
Available from: 2016-10-14 Created: 2016-10-14 Last updated: 2017-11-24Bibliographically approved
Lenka, S., Parida, V., Sjödin, D. R., Wincent, J. & Eriksson, J. (2016). Role conflicts in R&D units undergoing pss transition (ed.). In: (Ed.), G.A. Thopil; L. Pretorius (Ed.), IAMOT 2015: 24th International Association for Management of Technology Conference: Technology, Innovation and Management for Sustainable Growth, Proceedings. Paper presented at IAMOT Conference : 08/06/2015 - 12/06/2015 (pp. 579-590). Pretoria: Graduate School of Technology Management, University of Pretoria
Open this publication in new window or tab >>Role conflicts in R&D units undergoing pss transition
Show others...
2016 (English)In: IAMOT 2015: 24th International Association for Management of Technology Conference: Technology, Innovation and Management for Sustainable Growth, Proceedings / [ed] G.A. Thopil; L. Pretorius, Pretoria: Graduate School of Technology Management, University of Pretoria , 2016, p. 579-590Conference paper, Published paper (Refereed)
Abstract [en]

Recent trends in manufacturing industries, is the movement of firms towards providing industrial services or product-service systems (PSS). Importance of this phenomenon has been acknowledged as imperative for strategic differentiation, maintaining competitiveness, increase profitability and be environmentally sustainable. Although a lot of studies have focussed on the benefits of PSS provision, yet very less is know about the challenges of such transition, especially at the functional unit level within an organsiation. Our study focusses on the R&D unit and the various role conflicts that emerges as the function of the unit moves from being based on legal structure to that based on collegial authotiry in the PSS transition process. In a cross-case analysis of large manufacturing companies involved in PSS transition, we identified how role conflicts occur at the organisation, unit and intra-unit levels. Our findings contribute to role conflict literature and in the context of PSS and R&D units. We also observe that role conflict operates not just at the individual member level but at various levels within the organisation and the R&D unit, which has not been observed previously. We contribute by showing that an understanding of these challenges can be the differentiating factor for successful implementation and managing transition towards PSS that have been previously neglected in PSS and R&D literature as well.

Place, publisher, year, edition, pages
Pretoria: Graduate School of Technology Management, University of Pretoria, 2016
Keywords
Business / Economics - Business studies, Ekonomi - Företagsekonomi
National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-39782 (URN)ea78df3b-8219-4527-bcf8-d8aefccff4d4 (Local ID)9781775921110 (ISBN)ea78df3b-8219-4527-bcf8-d8aefccff4d4 (Archive number)ea78df3b-8219-4527-bcf8-d8aefccff4d4 (OAI)
Conference
IAMOT Conference : 08/06/2015 - 12/06/2015
Note
Godkänd; 2016; 20160708 (andbra)Available from: 2016-10-03 Created: 2016-10-03 Last updated: 2017-11-25Bibliographically approved
Parida, V., Sjödin, D. R., Lenka, S. & Wincent, J. (2015). Developing Global Service Innovation Capabilities (ed.). Research technology management, 58(5), 35-44
Open this publication in new window or tab >>Developing Global Service Innovation Capabilities
2015 (English)In: Research technology management, ISSN 0895-6308, E-ISSN 1930-0166, Vol. 58, no 5, p. 35-44Article in journal (Refereed) Published
Abstract [en]

As multinational manufacturing companies pursue service innovation toward global markets, their back-end development units (i.e. R&D headquarters) face immense challenges due to market heterogeneity. Our extensive studies of 14 leading multinational companies in service innovation have identified, analyzed, and ranked challenges to reveal the key steps to building necessary capabilities. Based on our analysis, we explain how back-end units develop four sub-dimensions of global service innovation capabilities (service offerings, digitalization, customer insights, and integrating global knowledge) to manage their relationships with regional front-end units and subsequently drive service innovation. In developing these capabilities, the back-end units progressively learn to collaborate, integrate, and orchestrate processes and activities across and within regional front-end units, customers, and service partners from heterogeneous global markets.

National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-9066 (URN)7a04b4ea-b08b-418c-981c-e6834bf52aa5 (Local ID)7a04b4ea-b08b-418c-981c-e6834bf52aa5 (Archive number)7a04b4ea-b08b-418c-981c-e6834bf52aa5 (OAI)
Note

Validerad; 2015; Nivå 2; 20150719 (vinpar)

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-05-03Bibliographically approved
Lenka, S., Frishammar, J. & Parida, V. (2015). Development of integrated product/service offers through integration, or not?: A multiple case study of global manufacturing firms (ed.). Paper presented at R&D Management Conference : 23/06/2015 - 26/06/2015. Paper presented at R&D Management Conference : 23/06/2015 - 26/06/2015.
Open this publication in new window or tab >>Development of integrated product/service offers through integration, or not?: A multiple case study of global manufacturing firms
2015 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

In a world where advanced engineering products are commoditized, many manufacturing companies now strive to improve differentiation and profitability by offering integrated combinations of products and services known as product-service systems (PSS). Prior literature has proposed that such integrated offers be developed through an integrated product/service development process, but has so far not studied such integration in detail. To this background, our purpose is to study how integrated product/service offers actually come about. Our results are somewhat surprising, and paradoxical. Through an inductive multiple case study across eight multinational companies, we find that effective alignment-not integration-is the key to developing successful integrated PSS offerings. Thus, an integrated PSS offer seems to be reached through alignment rater than integration. The paper also identifies the key factors that inhibit integration and the various mechanisms that support alignment, and provides theoretical implications for literature and managerial implications for better development of integrated PSS solutions.

Keywords
PSS development, Business / Economics - Business studies, Ekonomi - Företagsekonomi
National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-30701 (URN)499bd8fc-dd68-49f6-a3c1-01aa11772462 (Local ID)499bd8fc-dd68-49f6-a3c1-01aa11772462 (Archive number)499bd8fc-dd68-49f6-a3c1-01aa11772462 (OAI)
Conference
R&D Management Conference : 23/06/2015 - 26/06/2015
Note
Godkänd; 2015; 20160406 (samlen)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved
Lenka, S., Parida, V., Sjödin, D. R., Wincent, J. & Eriksson, J. (2015). Role Conflict in R&D Units Ungergoing PSS Transition (ed.). Paper presented at IAMOT Conference : 08/06/2015 - 12/06/2015. Paper presented at IAMOT Conference : 08/06/2015 - 12/06/2015.
Open this publication in new window or tab >>Role Conflict in R&D Units Ungergoing PSS Transition
Show others...
2015 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

Recent trends in manufacturing industries, is the movement of firms towards providing industrial services or product-service systems (PSS). Importance of this phenomenon has been acknowledged as imperative for strategic differentiation, maintaining competitiveness, increase profitability and be environmentally sustainable. Although a lot of studies have focussed on the benefits of PSS provision, yet very less is know about the challenges of such transition, especially at the functional unit level within an organsiation. Our study focusses on the R&D unit and the various role conflicts that emerges as the function of the unit moves from being based on legal structure to that based on collegial authotiry in the PSS transtion process. In a cross-case analysis of large manufacturing comapanies involved in PSS transition, we identified how role conflicts occur at the organisation, unit and intra-unit levels. Our findings contribute to role conflcit literature and in the context of PSS and R&D units. We also observe that role conflict operates not just at the individual member level but at various levels within the orgasniation and the R&D unit, which has not been observed previously. We contribute by showing that an understanding of these challenges can be the differentiating factor for successful implementation and managing transtition towards PSS that have been previously negelected in PSS and R&D literature as well.

National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-31683 (URN)5f07d098-86e5-4f5c-abd3-82eac4579e15 (Local ID)5f07d098-86e5-4f5c-abd3-82eac4579e15 (Archive number)5f07d098-86e5-4f5c-abd3-82eac4579e15 (OAI)
Conference
IAMOT Conference : 08/06/2015 - 12/06/2015
Note
Godkänd; 2015; 20150226 (davron)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved
Sjödin, D. R., Parida, V., Lenka, S. & Wincent, J. (2015). Vägen till tjänsteinnovationer hos globala tillverkningsföretag: Från samarbetande till integrerande och slutligen dirigerande förmågor (ed.). Paper presented at . Management of Innovation and Technology (3), 3-5
Open this publication in new window or tab >>Vägen till tjänsteinnovationer hos globala tillverkningsföretag: Från samarbetande till integrerande och slutligen dirigerande förmågor
2015 (Swedish)In: Management of Innovation and Technology, ISSN 2001-208X, no 3, p. 3-5Article in journal (Other (popular science, discussion, etc.)) Published
Abstract [sv]

Då multinationella tillverkningsföretag strävar efter att utveckla tjänsteinnovationer mot globala marknader, står huvudkontorens forsknings och utvecklingsenheter (FoU) inför enorma utmaningar på grund av omfattande heterogenitet i marknadsförutsättningar, kundbehov och leveransförutsättningar. I våra studier av 13 ledande multinationella tillverkningsföretag fokuserade mot ökad tjänsteinnovation, har vi identifierat fyra kompetenser som speciellt viktiga för utveckling av globala tjänsteinnovationsförmågor: utveckling av kundinsikt, integration av innovationsförmågor, skapande av ett globalt tjänsteutbud och bygga en digitaliseringskapacitet.

National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
urn:nbn:se:ltu:diva-15361 (URN)edd058d5-fb51-4a60-ba1d-7071974da856 (Local ID)edd058d5-fb51-4a60-ba1d-7071974da856 (Archive number)edd058d5-fb51-4a60-ba1d-7071974da856 (OAI)
Note
Godkänd; 2015; 20151105 (davron)Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2017-11-24Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0003-0401-033x

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