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Publications (10 of 14) Show all publications
Strandberg, C. & Styvén, M. (2020). What’s love got to do with it?: Place brand love and viral videos. Paper presented at 13th Global Brand Conference, 2-4 May, 2018, Newcastle upon Tyne, United Kingdom. Internet Research, 30(1), 23-43
Open this publication in new window or tab >>What’s love got to do with it?: Place brand love and viral videos
2020 (English)In: Internet Research, ISSN 1066-2243, Vol. 30, no 1, p. 23-43Article in journal (Refereed) Published
Abstract [en]

Purpose

The purpose of this paper is to explore the role of brand love in place brand communication by incorporating potential antecedents and behavioral outcomes of place brand love in a social media setting.

Design/methodology/approach

Data were gathered from 281 residents and visitors of a place through an online survey focusing on a place brand video. Structural equation modeling was employed to examine the research model.

Findings

Results show that place brand love has a strong direct relationship with positive word of mouth (WOM), and an indirect effect on intention to share the place brand message. Self-expressiveness of the place brand message also seems to influence place brand love as well as intention to share the message.

Research limitations/implications

The role of self-related concepts and brand love to a place has theoretical implications for research in place branding and electronic word of mouth. The study has limitations to its generalizability in terms of cultural aspects and sample representativeness.

Practical implications

Place marketers need to successfully reflect the self-concept of key stakeholders in communication messages in order to increase the probability that recipients will engage in positive WOM and share the message.

Originality/value

Research on place brand love is scarce and previous studies have focused solely on brand love in connection to tourists. The main contribution of the current study is the exploration of the role of brand love in connection to residents, who are vital co-creators of the place brand.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2020
Keywords
word of mouth, social media, social identity theory, self-expressiveness, identity theory, message sharing, place brand love, self-brand congruity, intention to forward, viral marketing
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-76259 (URN)10.1108/INTR-07-2018-0311 (DOI)000528886100003 ()2-s2.0-85074022449 (Scopus ID)
Conference
13th Global Brand Conference, 2-4 May, 2018, Newcastle upon Tyne, United Kingdom
Projects
Attraktiva varumärken i besöksnäringen
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48314
Note

Godkänd;2020;Nivå 0;2020-05-14 (alebob)

Available from: 2019-10-06 Created: 2019-10-06 Last updated: 2020-05-19Bibliographically approved
Chipp, K., Wocke, A., Strandberg, C. & Chiba, M. (2019). Overcoming African institutional voids: Market entry with networks. European Business Review, 31(3), 304-316
Open this publication in new window or tab >>Overcoming African institutional voids: Market entry with networks
2019 (English)In: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 31, no 3, p. 304-316Article in journal (Refereed) Published
Abstract [en]

Purpose

Literature on modes of entry has focussed on firm-level strategies. The predominant theories used are Institutional Theory and the resource based view. Using an alternate approach, network theory, the paper demonstrates an additional mode of entry: multiple firms entering together as an extension of an existing loose network, known as a bridging network. The extension of an external network across borders is an appropriate mode of entry in emerging markets with no pre-existing networks or existing networks within a market that are weak, immature or missing.

Design/methodology/approach

A conceptual review, which develops four propositions, demonstrating that market entry with bridging networks may be the preferred mode of entry in the presence of institutional voids. Alternative modes may not be viable due to costs and risks associated with overcoming such voids

Findings

Existing theory and case examples supports the contention that market conditions facilitate firms to enter as networks rather than as singular entities. These conditions are found in markets with institutional voids and explain the dominant form of business groups in many countries and the operation of loose strategic alliances in emerging markets. Network entry facilitates market access speed may allow for local ties to remain undeveloped or be a first step in building in-country networks.

Originality/value

This paper heeds to the call for a network ecosystem approach to market entry, arguing that firms may enter as a collective in subsistence and emerging markets which would explain the preponderance of business groups and loose alliances found.

Place, publisher, year, edition, pages
London: Emerald Group Publishing Limited, 2019
Keywords
market entry, network theory, institutional voids
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-73455 (URN)10.1108/EBR-01-2018-0029 (DOI)000484273300003 ()2-s2.0-85067071268 (Scopus ID)
Note

Validerad;2019;Nivå 2;2019-06-27 (johcin)

Available from: 2019-04-05 Created: 2019-04-05 Last updated: 2019-09-24Bibliographically approved
Strandberg, C., Styvén, M. & Hultman, M. (2019). Places in good graces: The role of emotional connections to a place on word-of-mouth. Journal of Business Research
Open this publication in new window or tab >>Places in good graces: The role of emotional connections to a place on word-of-mouth
2019 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978Article in journal (Refereed) Epub ahead of print
Abstract [en]

The role of emotional connections to places has largely been studied with a focus on place visitors. However, while residents are considered integral to the place brand, their perspectives generally have been overlooked. This study aims to increase the understanding of the relationships between place image, self-congruity, place attachment, and positive word-of-mouth among residents and visitors of a place. A conceptual model is advanced from identity and attachment theories. Responses from 654 residents and visitors in two Swedish cities were collected through an online survey, and the conceptual model was tested across the two city samples using structural equation modelling. Findings indicate that affective place image is positively related to positive word-of-mouth and that this relationship is mediated by place attachment for both residents and visitors. The results further show that self-congruity acts as a mediator between affective place image and place attachment for visitors but not for residents.

Place, publisher, year, edition, pages
Elsevier, 2019
Keywords
Place image, self-congruity, place attachment, positive word-of-mouth
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-76759 (URN)10.1016/j.jbusres.2019.11.044 (DOI)2-s2.0-85076238439 (Scopus ID)
Projects
Attraktiva varumärken i besöksnäringen
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48314
Available from: 2019-11-19 Created: 2019-11-19 Last updated: 2020-03-13
Strandberg, C. & Ek Styvén, M. (2018). Places in good graces: The mediating role of emotional connections to a place on word-of-mouth. In: : . Paper presented at 4th International Colloquium on Corporate Branding, Identity, Image and Reputation, 3-4 september, Calabria, Italien.
Open this publication in new window or tab >>Places in good graces: The mediating role of emotional connections to a place on word-of-mouth
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
Keywords
Place image, self-brand congruity, place attachment, positive word-of-mouth
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-70315 (URN)
Conference
4th International Colloquium on Corporate Branding, Identity, Image and Reputation, 3-4 september, Calabria, Italien
Projects
Attraktiva varumärken i besöksnäringen
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48314
Available from: 2018-08-09 Created: 2018-08-09 Last updated: 2018-10-12
Strandberg, C., Nath, A., Hemmatdar, H. & Jahwash, M. (2018). Tourism research in the new millennium: A bibliometric review of literature in Tourism and Hospitality Research (ed.). Tourism and Hospitality Research, 18(3), 269-285
Open this publication in new window or tab >>Tourism research in the new millennium: A bibliometric review of literature in Tourism and Hospitality Research
2018 (English)In: Tourism and Hospitality Research, ISSN 1467-3584, E-ISSN 1742-9692, Vol. 18, no 3, p. 269-285Article in journal (Refereed) Published
Abstract [en]

This article presents a bibliometric review analyzing 15 years of research published between 2000 and 2014 in the journal Tourism and Hospitality Research. Raw citations metrics were gathered using ‘‘Publish or Perish,’’a data-miner software from Harzing, using Google Scholar as a base. The analysis focuses on six key metrics of the journal’s publications: (a) the nature of authorship, (b) the most influential articles, (c) the most influentialauthors, (d) the most prolific authors, (e) the themes covered, and (f) the manuscript characteristics of the articles published during the period. Notes for contributors, book reviews, conference reports/proceedings, practice papers, and editorials were excluded from the scope of this research, and 292 researcharticles appearing in the journal during this time were included in the investigation. Data were analyzed using SPSS and Excel. The article provides an overview of the evolution of the journal and presents some key trendsin ongoing research within the industry. The study finds a clear trend toward coauthorship with a substantial increase in triple-authored articles. The majority of the articles have gone from being single authored in2000–2004 to being dual authored in 2010–2014. Articles on marketing and consumer behavior, HR management, and environmental aspects have experienced a steady increase while strategic implications, hospitalityand tourism operations, impact assessment and mitigation, and education have received a decreased attention. There has been a significant drop in theory development articles, in favor of quantitative research designs, in particular survey studies. Qualitative research designs rest relatively constant; however, case studies and interviews have lost ground to content analysis manuscripts. Contributions further include insights that can aid editors in determining future directions of the journal, guidance for potential authors in their quest to get published, and identification of new opportunities in research areas for the journal and researchers alike.

Place, publisher, year, edition, pages
Sage Publications, 2018
Keywords
Business / Economics - Business studies, Ekonomi - Företagsekonomi
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-12141 (URN)10.1177/1467358416642010 (DOI)2-s2.0-85049054271 (Scopus ID)b37f5e89-2e09-4f69-bc45-48576cf34699 (Local ID)b37f5e89-2e09-4f69-bc45-48576cf34699 (Archive number)b37f5e89-2e09-4f69-bc45-48576cf34699 (OAI)
Note

Validerad;2018;Nivå 2;2018-06-27 (andbra)

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2018-07-06Bibliographically approved
Strandberg, C., Näppä, A. & Ek Styvén, M. (2017). An image worth a thousand words: Dual perspectives of Swedish city brand images. In: : . Paper presented at 26th Nordic Symposium of Tourism and Hospitality Research, Falun, October 4-6, 2017.
Open this publication in new window or tab >>An image worth a thousand words: Dual perspectives of Swedish city brand images
2017 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-66110 (URN)
Conference
26th Nordic Symposium of Tourism and Hospitality Research, Falun, October 4-6, 2017
Projects
Attraktiva varumärken i besöksnäringen
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF), 48314
Available from: 2017-10-13 Created: 2017-10-13 Last updated: 2017-11-24Bibliographically approved
Hultman, M. & Strandberg, C. (2017). Destination personality fit: When and how does it matter?. In: 2017 GIKA Conference Proceedings: . Paper presented at 7th Global Innovation and Knowledge Academy Annual Conference, Lisbon, Portugal, 28-30 June 2017.
Open this publication in new window or tab >>Destination personality fit: When and how does it matter?
2017 (English)In: 2017 GIKA Conference Proceedings, 2017Conference paper, Oral presentation with published abstract (Refereed)
National Category
Social Sciences Economics
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-66178 (URN)
Conference
7th Global Innovation and Knowledge Academy Annual Conference, Lisbon, Portugal, 28-30 June 2017
Available from: 2017-10-18 Created: 2017-10-18 Last updated: 2017-11-24Bibliographically approved
Ek Styvén, M. & Strandberg, C. (2017). From Santa Claus to yodeling: International tourists' brand knowledge of Swedish Lapland. In: Proceedings of the 12th Global Brand Conference of the Academy of Marketing,School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017: . Paper presented at 12th Global Brand Conference of the Academy of Marketing, Kalmar, 26-28 April 2017 (pp. 413-420). Kalmar: Linnaeus University School of Business and Economics
Open this publication in new window or tab >>From Santa Claus to yodeling: International tourists' brand knowledge of Swedish Lapland
2017 (English)In: Proceedings of the 12th Global Brand Conference of the Academy of Marketing,School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017, Kalmar: Linnaeus University School of Business and Economics , 2017, p. 413-420Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Kalmar: Linnaeus University School of Business and Economics, 2017
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-63459 (URN)978-91-88357-69-4 (ISBN)
Conference
12th Global Brand Conference of the Academy of Marketing, Kalmar, 26-28 April 2017
Projects
Attraktiva varumärken i besöksnäringen
Funder
The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF)
Available from: 2017-05-19 Created: 2017-05-19 Last updated: 2017-11-24Bibliographically approved
Ek Styvén, M., Strandberg, C. & Wallström, Å. (2017). Here, There, and Everywhere: Profiling Multi-Channel Shoppers across Three Product Categories. In: EMAC 2017: Leaving footprints. Paper presented at EMAC 2017, Groningen, 23-26 May 2017.
Open this publication in new window or tab >>Here, There, and Everywhere: Profiling Multi-Channel Shoppers across Three Product Categories
2017 (English)In: EMAC 2017: Leaving footprints, 2017Conference paper, Poster (with or without abstract) (Refereed)
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-64602 (URN)
Conference
EMAC 2017, Groningen, 23-26 May 2017
Projects
Kundens kanal(k)val
Funder
Swedish Retail and Wholesale Development Council
Available from: 2017-06-28 Created: 2017-06-28 Last updated: 2018-04-10Bibliographically approved
Wallström, Å., Salehi-Sangari, E., Foster, T., Styvén, M. E. & Strandberg, C. (2017). Managing retail in an omnichannel environment: Consumer behavior, trends, and challenges (ed.). In: (Ed.), Stieler, Maximilian (Ed.), Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Paper presented at Academy of Marketing Science Annual Conference : 18/05/2016 - 21/05/2016 (pp. 243-244). Cham: Springer International Publishing
Open this publication in new window or tab >>Managing retail in an omnichannel environment: Consumer behavior, trends, and challenges
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2017 (English)In: Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / [ed] Stieler, Maximilian, Cham: Springer International Publishing , 2017, p. 243-244Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Retailers are facing major changes, including intensified competition, increased internationalization, and technological advances, which are transforming the competitive landscape at a fast pace. Simultaneously we see an emerging paradigm shift in consumers’ buying behavior. Digital devices such as smartphones and tablets allow consumers to search and shop online, irrespective of time and place and without geographical boundaries. While these devices originally were used mainly for information search, mobile purchases are becoming a natural part of many consumers’ shopping habits.

Place, publisher, year, edition, pages
Cham: Springer International Publishing, 2017
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-29717 (URN)10.1007/978-3-319-45596-9_49 (DOI)347677e3-1512-4691-824b-be50cd0c67d9 (Local ID)978-3-319-45595-2 (ISBN)978-3-319-45596-9 (ISBN)347677e3-1512-4691-824b-be50cd0c67d9 (Archive number)347677e3-1512-4691-824b-be50cd0c67d9 (OAI)
Conference
Academy of Marketing Science Annual Conference : 18/05/2016 - 21/05/2016
Projects
Kundens kanal(k)val – Hur ska handeln möta kundbehov i digitala kanaler?
Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-04-10Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-9628-3599

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