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Publications (6 of 6) Show all publications
Diba, H. (2023). Employer Branding: The Impact of COVID-19 on New Employee Hires in IT Companies. IT Professional Magazine, 25(5), 4-9
Open this publication in new window or tab >>Employer Branding: The Impact of COVID-19 on New Employee Hires in IT Companies
2023 (English)In: IT Professional Magazine, ISSN 1520-9202, E-ISSN 1941-045X, Vol. 25, no 5, p. 4-9Article in journal (Refereed) Published
Place, publisher, year, edition, pages
IEEE, 2023
National Category
Work Sciences Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-102499 (URN)10.1109/mitp.2023.3321926 (DOI)001098748700001 ()2-s2.0-85176548570 (Scopus ID)
Note

Validerad;2023;Nivå 2;2023-11-17 (hanlid)

Available from: 2023-11-17 Created: 2023-11-17 Last updated: 2024-03-11Bibliographically approved
Dabirian, A. & Diba, H. (2022). Employer Branding: COVID Impact on IT Companies. IT Professional Magazine, 24(4), 8-13
Open this publication in new window or tab >>Employer Branding: COVID Impact on IT Companies
2022 (English)In: IT Professional Magazine, ISSN 1520-9202, E-ISSN 1941-045X, Vol. 24, no 4, p. 8-13Article in journal (Refereed) Published
Abstract [en]

Strategic talent management remains challenging for IT companies, especially since the COVID pandemic. This challenge is due mainly to the limited supply of highly skilled prospects. Add high workforce mobility to the mix, resulting in considerable hiring, training, and development costs. Employer Branding is an effective tool to help IT employers overcome these challenges and attract employees to these employers. Employer Branding is a strategy that firms can utilize to manage their reputation as a “great place to work.” With the proliferation of social media, review sites, and electronic word of mouth, this reputation has increasingly been influenced by the evaluations employees share publicly and access on those platforms, especially employer review sites. IT firms must understand what values matter most to employees to manage their brands effectively. Based on a content analysis of 94,365 employee reviews, this research evaluates eight values that IT professionals consider when evaluating IT employers. This article expands on previous research and looks at employees’ reactions to those values before and after COVID. By comparing the results of pre-COVID and after COVID, we can see which values are most important to employees and provide recommendations for IT firms on how they can use employer brand value propositions to attract and retain IT talent post-COVID.

Place, publisher, year, edition, pages
IEEE, 2022
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-93569 (URN)10.1109/MITP.2022.3197034 (DOI)000856113700002 ()2-s2.0-85139358429 (Scopus ID)
Note

Validerad;2022;Nivå 2;2022-11-14 (hanlid)

Available from: 2022-11-14 Created: 2022-11-14 Last updated: 2022-11-14Bibliographically approved
Lord Ferguson, S., Ewing, L., Bigi, A. & Diba, H. (2019). Clustering of influential wine bloggers using automated content analysis techniques. Journal of Wine Research, 30(2), 157-165
Open this publication in new window or tab >>Clustering of influential wine bloggers using automated content analysis techniques
2019 (English)In: Journal of Wine Research, ISSN 0957-1264, E-ISSN 1469-9672, Vol. 30, no 2, p. 157-165Article in journal (Refereed) Published
Abstract [en]

This paper considers a sample of successful wine bloggers, and clusters them into four distinct segments that could be targeted by wine marketers in different ways. Using text that they wrote in response to being named to a survey of 100 top wine blogs, we employ an advanced textual analysis tool (LIWC) to categorize the writings according to the following characteristics: analytical thinking, clout, authenticity, and emotional tone. This data is then used in a clustering procedure that distinguishes four distinct groups of bloggers: the Analysts, the Agnostics, the Authentic Pessimists, and the Confident Optimists.

Place, publisher, year, edition, pages
Taylor & Francis, 2019
Keywords
Marketing, bloggers, content analysis, clustering
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-74383 (URN)10.1080/09571264.2019.1580188 (DOI)2-s2.0-85067081359 (Scopus ID)
Note

Validerad;2019;Nivå 1;2019-06-11 (johcin)

Available from: 2019-06-11 Created: 2019-06-11 Last updated: 2022-10-14Bibliographically approved
Diba, H., Vella, J. & Abratt, R. (2019). Social media influence on the B2B buying process. Journal of business & industrial marketing, 34(7), 1482-1496
Open this publication in new window or tab >>Social media influence on the B2B buying process
2019 (English)In: Journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 34, no 7, p. 1482-1496Article in journal (Refereed) Published
Abstract [en]

Purpose: This study aims to explore if and how business-to-business (B2B) companies can use social media to influence the buying process. Design/methodology/approach: The study uses an exploratory approach into the existing literature related to the B2B buying process and its relationship with social media. Findings: The study shows that companies in a B2B context can use social media as a means of influencing the stages of the buying process by means of using one or more of the seven functional blocks of social media. Research limitations/implications: The findings demonstrate the relation that exists between each stage of the buyer process in a B2B organization and the functional blocks of social media. This study opens the door for further research into the influence of each of these blocks on the buying process stages and the roles involved. Practical implications: This study identifies how social media’s blocks influence the different stages and how organizations can use that to their benefit. Originality/value: Few studies have investigated the use of social media in a B2B context. However, not many have looked into the influence of social media in the B2B buying process and buying center. This study looks into the relationship between the buying process stages and social media’s functional blocks as related to the different roles of the buying center.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2019
Keywords
B2B, Business-to-business marketing, Buying centre, OBB, Organizational buying process, Social media
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-75645 (URN)10.1108/JBIM-12-2018-0403 (DOI)000489029000009 ()2-s2.0-85069489337 (Scopus ID)
Note

Validerad;2019;Nivå 2;2019-10-29 (johcin)

Available from: 2019-08-21 Created: 2019-08-21 Last updated: 2022-10-14Bibliographically approved
Dabirian, A., Kietzmann, J. & Diba, H. (2017). A great place to work!?: Understanding crowdsourced employer branding. Business Horizons, 60(2), 197-205
Open this publication in new window or tab >>A great place to work!?: Understanding crowdsourced employer branding
2017 (English)In: Business Horizons, ISSN 0007-6813, E-ISSN 1873-6068, Vol. 60, no 2, p. 197-205Article in journal (Refereed) Published
Abstract [en]

The benefits provided by employment and identified with a specific employing company are referred to as employer branding. We argue that when employees use IT to share and access work-related experiences openly across organizations, their expectations and assessments of workplaces change. We collected 38,000 reviews of the highest and lowest ranked employers on Glassdoor, an online crowdsourced employer branding platform. Using IBM Watson to analyze the data, we identify seven employer branding value propositions that current, former, and potential employees care about when they collectively evaluate employers. These propositions include (1) social elements of work, (2) interesting and challenging work tasks, (3) the extent to which skills can be applied in meaningful ways, (4) opportunities for professional development, (5) economic issues tied to compensation, (6) the role of management, and (7) work/life balance. We clarify that these value propositions do not all matter to the same extent and demonstrate how their relative valences and weights differ across organizations, especially if institutions are considered particularly good or bad places to work. Based on these findings, we show how employers can use crowdsourced employer branding intelligence to become great places to work that attract highly qualified employees.

Place, publisher, year, edition, pages
Elsevier, 2017
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-61240 (URN)10.1016/j.bushor.2016.11.005 (DOI)000398009000006 ()2-s2.0-85010698083 (Scopus ID)
Note

Validerad; 2017; Nivå 2; 2017-03-02 (rokbeg)

Available from: 2016-12-23 Created: 2016-12-23 Last updated: 2022-10-14Bibliographically approved
Dabirian, A., Diba, H., Tareh, F. & Treen, E. (2016). A 23-Year Bibliometric Study of the Journal of Food Products Marketing (ed.). Journal of Food Products Marketing, 22(5), 610-622
Open this publication in new window or tab >>A 23-Year Bibliometric Study of the Journal of Food Products Marketing
2016 (English)In: Journal of Food Products Marketing, ISSN 1045-4446, E-ISSN 1540-4102, Vol. 22, no 5, p. 610-622Article in journal (Refereed) Published
Abstract [en]

This article presents a statistical review of the Journal of Food Products Marketing publication for the past 23 years, from the journal’s inception in 1992 through to 2014. The intent of this article is to highlight the publication’s contribution to discourse within the global food industry. A total of 505 papers were analyzed through bibliometric techniques to identify the journal’s most significant findings and trends. An appropriate introduction of the journal’s nature and scope in the industry allowed for further analysis of research articles within the journal. From this analysis, five major themes emerged for further study, which include content, manuscript, citations and reference, authorship, and special editions

National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-10277 (URN)10.1080/10454446.2016.1141141 (DOI)000382384000006 ()2-s2.0-84978758564 (Scopus ID)90fd62b7-3b44-4285-a03c-2ddcd13942ad (Local ID)90fd62b7-3b44-4285-a03c-2ddcd13942ad (Archive number)90fd62b7-3b44-4285-a03c-2ddcd13942ad (OAI)
Note

Validerad; 2016; Nivå 2; 20160816 (andbra)

Available from: 2016-09-29 Created: 2016-09-29 Last updated: 2022-10-14Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-6481-9846

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