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Morkunas, Vida JulijaORCID iD iconorcid.org/0000-0002-2382-1712
Alternative names
Publications (3 of 3) Show all publications
Wilson, M., Heilgenberg, K., Paschen, J., Robson, K., Dingus, R. & Morkunas, V. J. (2020). Overcoming Challenges in Marketing Theory Education: An Abstract. In: Felipe Pantoja, Shuang Wu, Nina Krey (Ed.), Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC). Paper presented at Academy of Marketing Science World Marketing Congress (AMSWMC 2019), July 9-12, 2019, Edinburgh, United Kingdom (pp. 517-518). Springer Nature
Open this publication in new window or tab >>Overcoming Challenges in Marketing Theory Education: An Abstract
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2020 (English)In: Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC) / [ed] Felipe Pantoja, Shuang Wu, Nina Krey, Springer Nature , 2020, p. 517-518Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Springer Nature, 2020
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165, E-ISSN 2363-6173
Keywords
Doctoral education, Marketing education, Theoretical contributions, Theory
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-95077 (URN)10.1007/978-3-030-42545-6_178 (DOI)2-s2.0-85125189171 (Scopus ID)978-3-030-42544-9 (ISBN)978-3-030-42545-6 (ISBN)
Conference
Academy of Marketing Science World Marketing Congress (AMSWMC 2019), July 9-12, 2019, Edinburgh, United Kingdom
Available from: 2022-12-30 Created: 2022-12-30 Last updated: 2022-12-30Bibliographically approved
Morkunas, V. J., Moore, S. & Duncan, S. Y. (2019). A bibliometric analysis of the Journal of Public Affairs. Journal of Public Affairs, 19(1)
Open this publication in new window or tab >>A bibliometric analysis of the Journal of Public Affairs
2019 (English)In: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854, Vol. 19, no 1Article in journal (Refereed) Published
Abstract [en]

This paper presents a bibliometric study of the Journal of Public Affairs from its inception in 2001, up to and including the final issue of 2016. The background of the journal is presented, followed by a content analysis of the journal. With a focus on peer‐reviewed articles, 465 articles are analyzed in terms of authorship characteristics, manuscript characteristics, and content characteristics. The analysis and discussion examine the journal's output against its stated aims and provide a detailed overview of the journal's contributions and its impact.

Place, publisher, year, edition, pages
John Wiley & Sons, 2019
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-69519 (URN)10.1002/pa.1833 (DOI)000461213500025 ()2-s2.0-85063011924 (Scopus ID)
Note

Validerad;2019;Nivå 2;2019-03-18 (oliekm)

Available from: 2018-06-14 Created: 2018-06-14 Last updated: 2019-04-12Bibliographically approved
Morkunas, V. J., Paschen, J. & Boon, E. (2019). How blockchain technologies impact your business model. Business Horizons, 62(3), 295-306
Open this publication in new window or tab >>How blockchain technologies impact your business model
2019 (English)In: Business Horizons, ISSN 0007-6813, E-ISSN 1873-6068, Vol. 62, no 3, p. 295-306Article in journal (Refereed) Published
Abstract [en]

Much of the attention surrounding blockchain today is focused on financial services, with very little discussion about nonfinancial services firms and how blockchain technology may affect organizations, their business models, and how they create and deliver value. In addition, some confusion remains between the blockchain (with definite article) and blockchain (no article), distributed ledger technologies, and their applications. Our article offers a primer on blockchain technology aimed at general managers and executives. The key contributions of this article lie in providing an explanation of blockchain, including how a blockchain transaction works and a clarification of terms, and outlining different types of blockchain technologies. We also discuss how different types of blockchain impact business models. Building on the well-established business model framework by Osterwalder and Pigneur, we outline the effect that blockchain technologies can have on each element of the business model, along with illustrations from firms developing blockchain technology.

Place, publisher, year, edition, pages
Elsevier, 2019
Keywords
Blockchain, Private blockchain, Public blockchain, Business model, Blockchain technology, Innovation strategy
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-73193 (URN)10.1016/j.bushor.2019.01.009 (DOI)000468720200004 ()2-s2.0-85061046908 (Scopus ID)
Note

Validerad;2019;Nivå 2;2019-06-18 (johcin)

Available from: 2019-03-14 Created: 2019-03-14 Last updated: 2019-06-18Bibliographically approved
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ORCID iD: ORCID iD iconorcid.org/0000-0002-2382-1712

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