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Mostafavi Shirazi, Seyedeh Fatemeh
Publications (10 of 23) Show all publications
Mostafavi Shirazi, S. F. (2018). eWOM as an Effective Means to Assess Business Administration in Tourism Destination. Journal of Advanced Management Science, 6(4), 203-205
Open this publication in new window or tab >>eWOM as an Effective Means to Assess Business Administration in Tourism Destination
2018 (English)In: Journal of Advanced Management Science, E-ISSN 2168-0787, Vol. 6, no 4, p. 203-205Article in journal (Refereed) Published
Abstract [en]

Social network sites (SNSs) have highlighted as an imperative information source for experience sharing, particularly on the subject of electronic word-of-mouth (eWOM). In existing tourism literature, several studies have pointed that eWOM is a trustable source of information among friends, relatives, families and co-workers. This paper examines eWOM in SNSs as a means for sharing tourism experience and travel information, and in turn discusses its importance in assessing business administration and marketing in tourism destination. This conceptual paper contributes to the literature by presenting the decisive role of eWOM, in tourism business, from administration aspect.

Place, publisher, year, edition, pages
Journal of Advanced Management Science (JOAMS), 2018
Keywords
social network sites, electronic word-of-mouth, information source, tourism business administration
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-71545 (URN)10.18178/joams.6.4.203-205 (DOI)
Available from: 2018-11-12 Created: 2018-11-12 Last updated: 2023-12-21Bibliographically approved
Mostafavi Shirazi, S. F. (2018). Social Network Sites and Virtual Tourism Experience. In: Liping A. Cai; Pooya Alaedini (Ed.), Quality Services and Experiences in Hospitality and Tourism: (pp. 109-119). Emerald Group Publishing Limited
Open this publication in new window or tab >>Social Network Sites and Virtual Tourism Experience
2018 (English)In: Quality Services and Experiences in Hospitality and Tourism / [ed] Liping A. Cai; Pooya Alaedini, Emerald Group Publishing Limited, 2018, p. 109-119Chapter in book (Refereed)
Abstract [en]

Social network sites are gaining increasing importance in tourism business and marketing. They have become a rich source of information by creating virtual destination environments that offer pictures, videos, and other opportunities for sharing tourism experiences. These are significant electronic means that affect intentions of potential tourists to visit a destination. This chapter discusses how social network sites provide a great opportunity for individuals to virtually experience destinations prior to their potential journeys. This may, in turn, influence their expectations and satisfaction levels during their actual visits, followed by reinterpretation after the trip.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2018
Series
Bridging Tourism Theory and Practice ; 9
Keywords
Social network sites, electronic tourism experience, satisfaction, virtual destination environments, preliminary mental picture, reinterpretation
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
urn:nbn:se:ltu:diva-71163 (URN)10.1108/S2042-144320180000009008 (DOI)2-s2.0-85065581010 (Scopus ID)9781787563841 (ISBN)9781787563834 (ISBN)
Available from: 2018-10-10 Created: 2018-10-10 Last updated: 2019-11-22Bibliographically approved
Mostafavi Shirazi, S. F. (2017). Using Internet: a Mechanism to Develop Market Share. In: Vipin Nadda;Sumesh Dadwal; Roya Rahimi (Ed.), Promotional Strategies and New Service Opportunities in Emerging Economies: (pp. 294-313). IGI Global
Open this publication in new window or tab >>Using Internet: a Mechanism to Develop Market Share
2017 (English)In: Promotional Strategies and New Service Opportunities in Emerging Economies / [ed] Vipin Nadda;Sumesh Dadwal; Roya Rahimi, IGI Global, 2017, p. 294-313Chapter in book (Refereed)
Abstract [en]

This chapter presents the subject area of the Internet as an international form of media and examines related issues. It begins by considering the Internet as a source of information in various forms of social network sites that enables any individual to post their experiences, opinions and evaluations of tourism destination. This provides a summary of the existing state of knowledge concerning to social network sites and word of mouth (WMO) recommendation. In addition, it serves to clarify the associated word of mouth and market share development.

Place, publisher, year, edition, pages
IGI Global, 2017
National Category
Business Administration Media and Communication Technology
Identifiers
urn:nbn:se:ltu:diva-71554 (URN)10.4018/978-1-5225-2206-5.ch013 (DOI)2-s2.0-85016752102 (Scopus ID)9781522522065 (ISBN)9781522522072 (ISBN)
Available from: 2018-11-13 Created: 2018-11-13 Last updated: 2021-04-18Bibliographically approved
Mostafavi Shirazi, S. F. (2016). Assessing Tourist Satisfaction Forms the Basis for Destination Improvement. In: M. Kozak; N. Kozak (Ed.), 4th Interdisciplinary Tourism Research Conference, 24 - 29 May 2016, Bodrum, Turkey: . Paper presented at 4th Interdisciplinary Tourism Research Conference, 24 - 29 May 2016, Bodrum, Turkey (pp. 298-303).
Open this publication in new window or tab >>Assessing Tourist Satisfaction Forms the Basis for Destination Improvement
2016 (English)In: 4th Interdisciplinary Tourism Research Conference, 24 - 29 May 2016, Bodrum, Turkey / [ed] M. Kozak; N. Kozak, 2016, p. 298-303Conference paper, Published paper (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:ltu:diva-72212 (URN)978-605-65762-3-2 (ISBN)
Conference
4th Interdisciplinary Tourism Research Conference, 24 - 29 May 2016, Bodrum, Turkey
Available from: 2018-12-17 Created: 2018-12-17 Last updated: 2021-09-14Bibliographically approved
Mostafavi Shirazi, S. F. (2016). Social Network sites and Electronic Tourism experience. In: : . Paper presented at Service Quality in Hospitality and Tourism. 16-17 July 2016, Isfahan, Iran..
Open this publication in new window or tab >>Social Network sites and Electronic Tourism experience
2016 (English)Conference paper, Oral presentation with published abstract (Other (popular science, discussion, etc.))
National Category
Business Administration
Identifiers
urn:nbn:se:ltu:diva-73201 (URN)
Conference
Service Quality in Hospitality and Tourism. 16-17 July 2016, Isfahan, Iran.
Available from: 2019-03-14 Created: 2019-03-14 Last updated: 2021-09-14Bibliographically approved
Mostafavi Shirazi, S. F. & Unusan, C. (2015). Evaluating Tourist Satisfaction: An Essential Prerequisite for Innovation. In: Proceeding of TTRA European Chapter Conference, April 22-24, 2015, Innsbruck, Austria: . Paper presented at TTRA European Chapter Conference, April 22-24, 2015, Innsbruck, Austria.
Open this publication in new window or tab >>Evaluating Tourist Satisfaction: An Essential Prerequisite for Innovation
2015 (English)In: Proceeding of TTRA European Chapter Conference, April 22-24, 2015, Innsbruck, Austria, 2015Conference paper, Published paper (Other academic)
National Category
Business Administration
Identifiers
urn:nbn:se:ltu:diva-73202 (URN)
Conference
TTRA European Chapter Conference, April 22-24, 2015, Innsbruck, Austria
Available from: 2019-03-14 Created: 2019-03-14 Last updated: 2021-09-14Bibliographically approved
Ünüsan, Ç. & Mostafavi Shirazi, S. F. (2014). Measuring International Tourists’ Satisfaction and Loyalty in Konya, Turkey. In: M. Kozak; N. Kozak (Ed.), 7th World Conference for Graduate Research in Tourism Hospitality and Leisure: 03 - 07 June 2014, Istanbul, Turkey. Paper presented at 7th World Conference for Graduate Research in Tourism, Hospitality & Leisure,3 – 7 June 2014, Istanbul, Turkey (pp. 127-132).
Open this publication in new window or tab >>Measuring International Tourists’ Satisfaction and Loyalty in Konya, Turkey
2014 (English)In: 7th World Conference for Graduate Research in Tourism Hospitality and Leisure: 03 - 07 June 2014, Istanbul, Turkey / [ed] M. Kozak; N. Kozak, 2014, p. 127-132Conference paper, Published paper (Refereed)
National Category
Business Administration
Identifiers
urn:nbn:se:ltu:diva-72211 (URN)978-605-4940-25-7 (ISBN)
Conference
7th World Conference for Graduate Research in Tourism, Hospitality & Leisure,3 – 7 June 2014, Istanbul, Turkey
Available from: 2018-12-17 Created: 2018-12-17 Last updated: 2021-09-14Bibliographically approved
Mostafavi Shirazi, S. F. (2013). An Examination of the Influences of Satisfaction on Destination Loyalty: The Case of Penang Island. In: Proceeding of 2nd World Research Summit for Tourism and Hospitality:: Crossing the Bridge, Orlando, USA, 15-17 December 2013, [P2.03]. Paper presented at 2nd World Research Summit for Tourism and Hospitality: Crossing the Bridge, Orlando, USA, 15-17 December 2013..
Open this publication in new window or tab >>An Examination of the Influences of Satisfaction on Destination Loyalty: The Case of Penang Island
2013 (English)In: Proceeding of 2nd World Research Summit for Tourism and Hospitality:: Crossing the Bridge, Orlando, USA, 15-17 December 2013, [P2.03], 2013Conference paper, Poster (with or without abstract) (Other academic)
National Category
Business Administration
Identifiers
urn:nbn:se:ltu:diva-73203 (URN)
Conference
2nd World Research Summit for Tourism and Hospitality: Crossing the Bridge, Orlando, USA, 15-17 December 2013.
Available from: 2019-03-14 Created: 2019-03-14 Last updated: 2021-09-14Bibliographically approved
Shafiezadeh Nomandan, E. & Mostafavi Shirazi, S. F. (2013). Ecotourism development: Does tradition matter?. In: Independent Travel and Hospitality, An expert conference,: . Paper presented at ATLAS Independent Travel Research Group In Collaboration with Lebanese International University, Beirut, Lebanon, 19 – 20 January.
Open this publication in new window or tab >>Ecotourism development: Does tradition matter?
2013 (English)In: Independent Travel and Hospitality, An expert conference,, 2013Conference paper, Oral presentation only (Refereed)
National Category
Other Social Sciences
Identifiers
urn:nbn:se:ltu:diva-72363 (URN)
Conference
ATLAS Independent Travel Research Group In Collaboration with Lebanese International University, Beirut, Lebanon, 19 – 20 January
Available from: 2018-12-21 Created: 2018-12-21 Last updated: 2020-11-06Bibliographically approved
Mostafavi Shirazi, S. F. & Mat Som, A. (2013). Relationship Marketing and Destination Loyalty: Evidence from Penang, Malaysia. International Journal of Management and Marketing Research, 6(1), 95-106
Open this publication in new window or tab >>Relationship Marketing and Destination Loyalty: Evidence from Penang, Malaysia
2013 (English)In: International Journal of Management and Marketing Research, ISSN 1933-3153, E-ISSN 2157-0205, Vol. 6, no 1, p. 95-106Article in journal (Refereed) Published
Abstract [en]

Relationship marketing is a strategy to obtain a competitive advantage in tourism destinations. The termis defined as marketing activities for creating and maintaining customer loyalty. Despite the fact thatcreating customer loyalty is the main objective of relationship marketing, there is little agreement onwhich antecedents could be used to achieve it. This is particularly true in the competitive market oftourist destinations. This study attempts to examine the level of international tourists’ satisfaction withbasic elements of destination (attraction, amenities, accessibility, image, price, people working intourism), as well as the relationship between ‘overall satisfaction’ and destination loyalty in terms ofrevisit intention and recommendation. The results support the existing relationships between overallsatisfaction and destination loyalty. We find that overall satisfaction is significant for revisit intention andrecommendation. Finally, the paper discusses managerial implications as well as potential for furtherresearch in light of the findings.

Place, publisher, year, edition, pages
The Institute for Business and Finance Research (IBFR), 2013
Keywords
Relationship Marketing, Satisfaction, Basic Elements, Destination Loyalty
National Category
Business Administration
Identifiers
urn:nbn:se:ltu:diva-71548 (URN)
Available from: 2018-11-12 Created: 2018-11-12 Last updated: 2021-04-18Bibliographically approved
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