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Surviving in a digital economy: A study of the consultant brokerage industry
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Purpose - The purpose of this master thesis is to identify critical factors and create guidelines for traditional consultant brokerage firms to stay competitive in a digital economy.

Methodology - This qualitative study with an abductive approach, gathered data primary from semi-structured interviews. A total 18 interviews were conducted with travel agency executives as well as buyers, sellers, and matchmakers of consultant services. Collected data were analyzed using thematic coding.

Findings - The main findings of this show that traditional matchmakers can take actions to stay competitive if a digital platform enters the market. In addition, the study suggests proactive and reactive measures that organizations can take to address these disruptive forces.

Theoretical implications - The study will provide an understanding of consultant brokerage and their function as a matchmaker in the marketplace. Besides, it will provide an insight into how some traditional matchmakers can survive in a digital economy.

Practical implications - This thesis will provide managers with concrete guidelines on how to react in the event of disintermediation of a matchmaker market.

Keywords - Disintermediation, Business strategy, Reintermediation, Matchmakers, Intermediates, Consultants, Brokers

Paper type - Master thesis

Place, publisher, year, edition, pages
2018.
Keywords [en]
Disintermediation, Business strategy, Reintermediation, Matchmakers, Intermediates, Consultants, Brokers
National Category
Business Administration
Identifiers
URN: urn:nbn:se:ltu:diva-70710OAI: oai:DiVA.org:ltu-70710DiVA, id: diva2:1244555
Subject / course
Student thesis, at least 30 credits
Educational program
Industrial and Management Engineering, master's level
Supervisors
Examiners
Available from: 2018-09-03 Created: 2018-09-02 Last updated: 2018-09-03Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf