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Service quality in the Iranian cellular telecommunication market
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2015 (English)In: Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference / [ed] Leroy Robinson Jr., Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, p. 105-109Conference paper, Published paper (Refereed)
Abstract [en]

This paper evaluates service quality in Iran’s mobile telecom market based on the well-known SERVQUAL model, with modifications made by Wang Po-Lo (2002) to reflect the industry attributes of mobile telecom. Based on 250 respondents, results indicate that there is a support for the application of this model in Iran.

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015. p. 105-109
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-27718DOI: 10.1007/978-3-319-10864-3_61Local ID: 1400d7ce-b358-4a54-a6b6-f5cc7f5f141dISBN: 978-3-319-10863-6 (print)ISBN: 978-3-319-10864-3 (electronic)OAI: oai:DiVA.org:ltu-27718DiVA, id: diva2:1000907
Conference
Academy of Marketing Science. Conference : 20/05/2009 - 23/05/2009
Note
Godkänd; 2015; 20150917 (andbra)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved

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Sattari, SetayeshSalehi-Sangari, EsmailPeighambari, Kaveh

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf