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Exploring the Nexus of Employer and Place Brands in Tourism and Hospitality: Towards a Conceptual Framework
Näppä, Anna
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
(Industriell marknadsföring)
ORCID iD:
0000-0003-3213-8314
Ek Styvén, Maria
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.
(Industriell marknadsföring)
ORCID iD:
0000-0002-4397-6965
2024 (English)
Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2024. article id 87
Keywords [en]
employer brand, place brand, tourism and hospitality, co-creation, attractiveness
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN:
urn:nbn:se:ltu:diva-105314
OAI: oai:DiVA.org:ltu-105314
DiVA, id:
diva2:1855620
Conference
17th Global Brand Conference, Edinburgh, Scotland, UK, April 22-24, 2024
Available from:
2024-05-02
Created:
2024-05-02
Last updated:
2025-01-22
Bibliographically approved
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Näppä, Anna
Ek Styvén, Maria
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Ek Styvén, Maria
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
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text
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rtf
html
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