Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Creating a model for customer loyalty in banking industry of Iran
2008 (engelsk)Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
Abstract [en]

The customer loyalty concept has received much attention from both academics and practitioners in different industry. Banking industry is also not excluded and because it has a highly interaction with the customers, getting familiar with this concept would be very important and helpful for managers in defining strategies. So this research attempts to find the customer loyalty factors and their relationships with banking industry in one of the developing countries in order to provide a model for this concept. In order to do this a questionnaire is designed and validated ,then based on the data which were gained from the 400 respondents’ answers to the designed questionnaire, the analysis is done on and the results and the relations are explained. Satisfaction, choosing, habit, tangible and intangible service quality and switching cost are the factors which influence the loyalty factor. To analyze the data, SPSS and LISREL software were used. It is hoped that this Master thesis would be helpful and interesting for both academics and practitioners.

sted, utgiver, år, opplag, sider
2008.
Emneord [en]
Social Behaviour Law
Emneord [sv]
Samhälls-, beteendevetenskap, juridik
Identifikatorer
URN: urn:nbn:se:ltu:diva-56159ISRN: LTU-PB-EX--08/007--SELokal ID: cf348da8-091c-4cb1-a513-cb2769247fd4OAI: oai:DiVA.org:ltu-56159DiVA, id: diva2:1029546
Fag / kurs
Student thesis, at least 30 credits
Utdanningsprogram
Electronic Commerce, master's level
Examiner
Merknad
Validerat; 20101217 (root)Tilgjengelig fra: 2016-10-04 Laget: 2016-10-04bibliografisk kontrollert

Open Access i DiVA

fulltekst(1381 kB)875 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 1381 kBChecksum SHA-512
fdbe0a83585e2f557d1b0db546a181dc2d862435cc063b5c97a83b4983d6812579d5a561a1a6e21ebf3216470ff5eb043dd185bd5156d9af4c211167e4fcb710
Type fulltextMimetype application/pdf

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 875 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 512 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf