Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Comparison of internet banking services in two different banking sectors: an empirical investigation in Iran
Tarbiat Modares University.
Tarbiat Modares University.
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.ORCID-id: 0000-0001-5899-4747
Multimedia University (MMU).
2009 (engelsk)Inngår i: Proceedings The Second Conference on Electronic City: Tehran, 24-25 May 2009, 2009Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

Over the last 20 years, some Iranian banks have started to offer Internet banking services to their customers. This study was conducted to develop an understanding of Iranian customer's attitude and adoption of Internet banking. Through using questionnaire; demographic, attitudinal, and behavioral characteristics of Internet banking of Mellat bank and Saman bank which are from governmental and private sectors respectively are examined. Both banks have highly similar services. In either banks a significant differences between demographic profiles and attitudes of users and non-users groups does exist. The majority of the customers are very comfortable and willing to use Internet banking. Branch counter was the most frequently adopted channel. The security concerns, lack of technological knowledge and awareness stand out as being obstacles to the adoption of Internet banking. The present study identifies a set of factors that are perceived to have impact on internet banking adoption. With respect to the fact that in the majority of cases, Iranian banks are under governmental authority, privatization could be useful for the Iranian banks services.

sted, utgiver, år, opplag, sider
2009.
HSV kategori
Forskningsprogram
Industriell marknadsföring
Identifikatorer
URN: urn:nbn:se:ltu:diva-26827Lokal ID: 01526940-61d5-11de-9f57-000ea68e967bOAI: oai:DiVA.org:ltu-26827DiVA, id: diva2:1000007
Konferanse
Conference on Electronic City : 24/05/2009 - 25/05/2009
Merknad
Godkänd; 2009; 20090626 (asa_w)Tilgjengelig fra: 2016-09-30 Laget: 2016-09-30 Sist oppdatert: 2018-04-10bibliografisk kontrollert

Open Access i DiVA

Fulltekst mangler i DiVA

Person

Wallström, Åsa

Søk i DiVA

Av forfatter/redaktør
Wallström, Åsa
Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric

urn-nbn
Totalt: 112 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf