Relationship between service quality and customer satisfaction: in the case of CCG (Customer Centric Group) CO
2006 (engelsk)Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hp
Oppgave
Abstract [en]
The purpose of this research was to gain a better understanding of the service quality dimensions that affect customer satisfaction from customer perspective. Based on a detailed literature review, a frame of reference was developed. Some service quality dimensions were selected to be tested in CCG CO operations . A qualitative research approach was used .The empirical data were gathered through interviews .. Finally, in the last chapter findings and conclusions were drawn by answering the research questions. Some service quality dimensions in CCG CO activities were identified in this study (i.e. reliability, responsiveness, tangibles, empathy, assurance, pricing and courtesy).
sted, utgiver, år, opplag, sider
2006.
Emneord [en]
Social Behaviour Law, Service quality gaps, SERVQUAL, Customer expectations
Emneord [sv]
Samhälls-, beteendevetenskap, juridik
Identifikatorer
URN: urn:nbn:se:ltu:diva-46975ISRN: LTU-PB-EX--06/56--SELokal ID: 491607d1-cb21-4068-872d-00da68e16e4cOAI: oai:DiVA.org:ltu-46975DiVA, id: diva2:1020291
Fag / kurs
Student thesis, at least 30 credits
Utdanningsprogram
Electronic Commerce, master's level
Examiner
Merknad
Validerat; 20101217 (root)
2016-10-042016-10-04bibliografisk kontrollert