Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Foreign market entry: study of a Swedish firm entering the Russian market
2000 (engelsk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

Today the global business environment is characterised by growing international competition. Companies are continually trying to penetrate new emerging markets, making it necessary to develop the right foreign market entry strategy in order to be successful internationally. As Russia is the biggest neighbour of Sweden with enormous potential investment opportunities, it is naturally that Swedish companies enter the Russian market. In order to gain a better understanding of how Swedish firms enter the Russian market, we have studied a Swedish firm that operates in Russia. In our study we applied theories regarding the firms’ motives to go abroad, its change agents, and the foreign market entry strategies. To draw deductive conclusions we have collected empirical data via case study approach, and this data then have been analysed against selected theories. Our study contributes some new aspects to the motivations, the change agents, and the foreign market entry strategy theories.

sted, utgiver, år, opplag, sider
2000.
Emneord [en]
Social Behaviour Law, Internationalisation, foreing market entry, Russian market, Russia, Hydro Chemicals, motivations, foreign market entry, change agent, personal contacts, joint venture
Emneord [sv]
Samhälls-, beteendevetenskap, juridik
Identifikatorer
URN: urn:nbn:se:ltu:diva-53647ISRN: LTU-SHU-EX--00/099--SELokal ID: aa5a3b50-c42b-4a14-8335-bab98f482e95OAI: oai:DiVA.org:ltu-53647DiVA, id: diva2:1027022
Fag / kurs
Student thesis, at least 15 credits
Utdanningsprogram
International Business and Economic, bachelor's level
Examiner
Merknad
Validerat; 20101217 (root)Tilgjengelig fra: 2016-10-04 Laget: 2016-10-04bibliografisk kontrollert

Open Access i DiVA

Fulltekst mangler i DiVA

Søk utenfor DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric

urn-nbn
Totalt: 232 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf