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Consumer decision-making: a study of young customers' preferenses when choosing mobile operator
2002 (engelsk)Independent thesis Advanced level (professional degree), 20 poäng / 30 hpOppgave
Abstract [en]

The research purpose of this study is to gain a deeper understanding of the mobile telecommunications market focusing on customers of the youth segment, and to find the purchasing decision preferences of young people when choosing mobile operator. The research questions concern the decision-making process of young people and customer retention. A survey among high school- and university students between the ages of 16 to 25 was conducted in Linköping in order to collect the information needed for this study. The result showed that differences exist within the segment.

sted, utgiver, år, opplag, sider
2002.
Emneord [en]
Technology, Consumers, decision-making
Emneord [sv]
Teknik
Identifikatorer
URN: urn:nbn:se:ltu:diva-56906ISRN: LTU-EX--02/039--SELokal ID: da42689d-3451-4d47-83ef-17dd87bc9ff1OAI: oai:DiVA.org:ltu-56906DiVA, id: diva2:1030293
Fag / kurs
Student thesis, at least 30 credits
Utdanningsprogram
Industrial and Management Engineering, master's level
Examiner
Merknad
Validerat; 20101217 (root)Tilgjengelig fra: 2016-10-04 Laget: 2016-10-04bibliografisk kontrollert

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Totalt: 36 treff
RefereraExporteraLink to record
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