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Twenty-five years and counting: an analysis of the Journal of Strategic Marketing
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi. School of Industrial Engineering and Management, Royal Institute of Technology.
School of Industrial Engineering and Management, Royal Institute of Technology.
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.ORCID-id: 0000-0002-3210-7254
Beedie School of Businss, Simon Fraser University, Vancouver.
2018 (engelsk)Inngår i: Journal of Strategic Marketing, ISSN 0965-254X, E-ISSN 1466-4488, Vol. 26, nr 2, s. 125-139Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This article presents a content analysis of the Journal of Strategic Marketing (JSM) over 24 years from the journal’s inception in 1993 to 2017. No similar attempt on an analysis of JSM has been found. Analyses were completed to examine how the journal has developed and to uncover relevant information for editors, reviewers, researchers and future authors of JSM by analysing research themes, author and manuscript characteristics, and citation metrics. The findings reveal an increase in multi-authored articles, an increase in empirical research and in the internationalization of researchers. These and other factors illuminate sources and implications of the journal’s current state. The relevance of these findings is discussed as it pertains to the future success and publishing opportunities in the Journal of Strategic Marketing.

sted, utgiver, år, opplag, sider
Taylor & Francis, 2018. Vol. 26, nr 2, s. 125-139
HSV kategori
Forskningsprogram
Industriell marknadsföring; Kvalitetsteknik
Identifikatorer
URN: urn:nbn:se:ltu:diva-67043DOI: 10.1080/0965254X.2017.1411388OAI: oai:DiVA.org:ltu-67043DiVA, id: diva2:1167070
Merknad

Validerad;2018;Nivå 2;2018-01-17 (inah)

Tilgjengelig fra: 2017-12-18 Laget: 2017-12-18 Sist oppdatert: 2018-04-19bibliografisk kontrollert

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