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Towards a multi-level servitization framework: Conceptualizing ambivalence in manufacturing firms
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.ORCID-id: 0000-0003-0401-033X
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design. Department of Management, University of Vaasa.ORCID-id: 0000-0003-3255-414X
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.ORCID-id: 0000-0001-5464-2007
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design. Hanken School of Economics.ORCID-id: 0000-0002-8770-8874
2018 (engelsk)Inngår i: International Journal of Operations & Production Management, ISSN 0144-3577, E-ISSN 1758-6593, Vol. 38, nr 3, s. 810-827Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Purpose

The dominant-view within servitization literature presupposes a progressive transition from product to service orientation. In reality, however, many manufacturing firms maintain both product and service orientations throughout their servitization journey. Using the theoretical lens of organizational ambivalence, the purpose of this paper is to explore the triggers, manifestation and consequences of these conflicting orientations.

Design/methodology/approach

A multiple case study method was used to analyze five large manufacturing firms that were engaged in servitization. Semi-structured interviews were conducted with 35 respondents across different functions within these firms.

Findings

Servitizing firms experience organizational ambivalence during servitization because of co-existing product and service orientations. This paper provides a framework that identifies the triggers of this ambivalence, its multi-level manifestation and its consequences. These provide implications for explaining why firms struggle to implement servitization strategies due to co-existing product and services orientations. Understanding organizational ambivalence, provides opportunity to manage related challenges and can be vital to successful servitization.

Originality/value

Considering the theoretical concept of ambivalence could advance the understanding of the effects and implications of conflicting orientations during servitization in manufacturing firms.

sted, utgiver, år, opplag, sider
Emerald Group Publishing Limited, 2018. Vol. 38, nr 3, s. 810-827
Emneord [en]
Servitization, Product-service systems, Service orientation, Ambivalence, Solutions, Operational challenges
HSV kategori
Forskningsprogram
Entreprenörskap och innovation; Industriell marknadsföring
Identifikatorer
URN: urn:nbn:se:ltu:diva-67877DOI: 10.1108/IJOPM-09-2016-0542ISI: 000427151900009Scopus ID: 2-s2.0-85042852445OAI: oai:DiVA.org:ltu-67877DiVA, id: diva2:1188472
Merknad

Validerad;2018;Nivå 2;2018-03-13 (rokbeg)

Tilgjengelig fra: 2018-03-07 Laget: 2018-03-07 Sist oppdatert: 2018-04-03bibliografisk kontrollert

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Lenka, SambitParida, VinitRönnberg Sjödin, DavidWincent, Joakim
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