This essay is based on a qualitative method and six semi-structured interviews conducted with six different females between ages 16-24. The study's interest is to investigate young women's thoughts, reflections and experiences of influencers in their identity creation and self-perception. The study is based on theories about the two-step flow of communication and self identity, this hence to the emergence of social media and the appearance of the increasing self-reflective individual in modern society. The results of the study show that the degree of intimacy shown from the influencer, has an important role in how the respondents perceive the perceived relationship. Influencers who turned out to be more vulnerable and personal had easier to shape a relationship than those who were more impersonal. The results also show that the respondents had easier to identify with an influencer if they could relate to similar patterns. In conclusion, the study finds that influencers have great influence on the respondent’s identity creation and decision making.