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An agile co-creation process for digital servitization: A micro-service innovation approach
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi. University of South Eastern Norway, USN Business School, Norway.ORCID-id: 0000-0001-5464-2007
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi. University of South Eastern Norway, USN Business School, Norway. Networked Value Systems University of Vaasa, Finland.ORCID-id: 0000-0003-3255-414X
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design. University of South Eastern Norway, USN Business School, Norway. Networked Value Systems University of Vaasa, Finland.ORCID-id: 0000-0003-2094-7974
Entrepreneurship and Management at Hanken School of Economics, Finland. Entrepreneurship and Innovation at University of St.Gallen Global Center Entrepreneurship and Innovation, Institute of Technology Management, Switzerland.ORCID-id: 0000-0002-8770-8874
2020 (engelsk)Inngår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 112, s. 478-491Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

In this paper, we explore how manufacturing firms and their customers co-create digital service innovations in an attempt to address the digitalization paradox. We present empirical insights from a case study of four manufacturers and their customer relationships. The results suggest that value co-creation in digital servitization is best managed through an agile micro-service innovation approach. Such an approach requires incremental micro-service investments, sprint-based micro-service development, and micro-service learning by doing to ensure customized and scalable digital service offerings. The proposed agile co-creation model provides insight into the phases, activities, and organizational principles of a micro-service innovation approach. Relational teams that pool knowledge from providers’ and customers’ strategic, technological, and operational areas are crucial to ensure successful cooperation and governance for agile co-creation. This paper offers insight into how companies engage in agile co-creation processes, with important recommendations for innovation in manufacturing firms in the era of digitalization.

sted, utgiver, år, opplag, sider
Elsevier, 2020. Vol. 112, s. 478-491
Emneord [en]
Digitalization, Industrial Internet of Things (IoT), Advanced services, Digital paradox, artificial intelligence (AI), Product-service systems (PSS), New service development (NSD)
HSV kategori
Forskningsprogram
Entreprenörskap och innovation
Identifikatorer
URN: urn:nbn:se:ltu:diva-78388DOI: 10.1016/j.jbusres.2020.01.009ISI: 000527393100045Scopus ID: 2-s2.0-85078776150OAI: oai:DiVA.org:ltu-78388DiVA, id: diva2:1422422
Merknad

Validerad;2020;Nivå 2;2020-04-14 (alebob)

Tilgjengelig fra: 2020-04-07 Laget: 2020-04-07 Sist oppdatert: 2022-10-27bibliografisk kontrollert

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Sjödin, DavidParida, VinitKohtamäki, MarkoWincent, Joakim

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