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The Impacts of Social Networking and Learning Orientation on Performance
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.ORCID-id: 0000-0002-9707-7068
University of Haifa.
Blekinge tekniska högskola.
Blekinge tekniska högskola.
2015 (engelsk)Inngår i: Journal of Global Marketing, ISSN 0891-1762, E-ISSN 1528-6975, Vol. 28, nr 2, s. 113-131Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Organizational learning orientation and social networking have been recognized as drivers of innovativeness and performance. The authors’ study extends existing research on these concepts in several ways. First, they posit that innovativeness mediates the effects of social networking and learning orientation on performance. Second, they propose that environmental munificence moderates the hypothesized relationships. Third, data for the study were collected in Pakistan, which represents a novel and as-yet-unexplored context for this type of research. A structural equation model based on 176 small firms in Pakistan supported most of the hypothesized relationships

sted, utgiver, år, opplag, sider
2015. Vol. 28, nr 2, s. 113-131
HSV kategori
Forskningsprogram
Redovisning och styrning
Identifikatorer
URN: urn:nbn:se:ltu:diva-3611DOI: 10.1080/08911762.2014.991016Scopus ID: 2-s2.0-84926418263Lokal ID: 16e9adf7-7574-4a17-9acc-bbea5d5bc064OAI: oai:DiVA.org:ltu-3611DiVA, id: diva2:976469
Merknad
Validerad; 2015; Nivå 1; 20141120 (ossip)Tilgjengelig fra: 2016-09-29 Laget: 2016-09-29 Sist oppdatert: 2018-07-10bibliografisk kontrollert

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