Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Consumer behaviour in the scratch card market: a double-hurdle approach
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Samhällsvetenskap.
Investment Department, Mauritius Union Assurance Co.
2014 (engelsk)Inngår i: International Gambling Studies, ISSN 1445-9795, E-ISSN 1479-4276, Vol. 14, nr 1, s. 96-114Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This paper investigates how various socio-demographic as well as psychological factors are related to the purchasing frequency of Le Millionaire scratch card in Mauritius. In order to obtain a refined description and understanding of consumer behaviour, special attempts have been made to control for the personality traits of an individual. The OCEAN model of personality is thereby considered. We employ cross-sectional micro-data acquired from a household drop-off survey with a sample size of 1135 observations. Within a double-hurdle framework, gender, residential location, educational level, household income, alcohol consumption, other forms of gambling activities, and personality traits are found to be determining factors affecting an individual's decision to gamble in the scratch card market. Our findings help us to draw attention to the consequences of risk-taking behaviours and how personality-specific policies can be designed to influence gambling behaviour.

sted, utgiver, år, opplag, sider
2014. Vol. 14, nr 1, s. 96-114
HSV kategori
Forskningsprogram
Nationalekonomi
Identifikatorer
URN: urn:nbn:se:ltu:diva-3715DOI: 10.1080/14459795.2013.855251ISI: 000343218600008Scopus ID: 2-s2.0-84897632288Lokal ID: 18b1c0fa-8fcb-4f41-81e3-322626714c74OAI: oai:DiVA.org:ltu-3715DiVA, id: diva2:976575
Merknad
Validerad; 2014; 20131128 (andbra)Tilgjengelig fra: 2016-09-29 Laget: 2016-09-29 Sist oppdatert: 2018-07-10bibliografisk kontrollert

Open Access i DiVA

Fulltekst mangler i DiVA

Andre lenker

Forlagets fulltekstScopus

Person

Jaunky, Vishal Chandr

Søk i DiVA

Av forfatter/redaktør
Jaunky, Vishal Chandr
Av organisasjonen
I samme tidsskrift
International Gambling Studies

Søk utenfor DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric

doi
urn-nbn
Totalt: 34 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf