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Finding the hidden value in SME networks
User Experience Research - e-Bay, San Jose, CA.
Kent Business School, University of Kent.
Department of Marketing, Bentley College, Waltham, Mass..
Vise andre og tillknytning
2008 (engelsk)Inngår i: International Journal of Enterprise Network Management, ISSN 1748-1252, Vol. 2, nr 2, s. 145-166Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Drawing on both social network and social capital theory, this study explores the formation of 'elusive ensembles' on the internet in BioTech Small and Medium-Sized Enterprises (SMEs). Social network and structural hole theories are combined to identify the social capital associated with a network, and this in turn is used to signal entrepreneurial opportunity. Interestingly the findings outline areas where better network coordination is possible. Specifically, the research suggests that entrepreneurial opportunities exist (1) to develop better relationships with those key actors who can exert influence on the network and (2) for enhancing value in the distribution channel by taking on the role as a network intermediary where suitable.

sted, utgiver, år, opplag, sider
2008. Vol. 2, nr 2, s. 145-166
HSV kategori
Forskningsprogram
Industriell marknadsföring
Identifikatorer
URN: urn:nbn:se:ltu:diva-7487DOI: 10.1504/IJENM.2008.016596Scopus ID: 2-s2.0-84948645857Lokal ID: 5e202850-ce7a-11dc-91eb-000ea68e967bOAI: oai:DiVA.org:ltu-7487DiVA, id: diva2:980377
Merknad
Godkänd; 2008; 20080129 (keni)Tilgjengelig fra: 2016-09-29 Laget: 2016-09-29 Sist oppdatert: 2018-07-10bibliografisk kontrollert

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Pitt, LeylandSalehi-Sangari, Esmail

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Totalt: 11 treff
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