Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
A two-dimensional perspective on attractive quality
Mid Sweden University, Östersund, Sweden.
Luleå tekniska universitet.
2007 (engelsk)Inngår i: Total Quality Management and Business Excellence, ISSN 1478-3363, E-ISSN 1478-3371, Vol. 18, nr 6, s. 667-679Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Attractive quality has for two decades been accentuated as a strong driver of loyalty, word-of-mouth and saleability. Recent elaborations of the concept of attractive quality however point to obstacles to the development of quality practices, such as engineering methods, to support the creation of attractive quality in practice. One obstacle is the lack of explanations as to why certain aspects of an offer are perceived as an attractive quality. There is a need to understand why attractive quality occurs. This paper aims to address these obstacles by presenting the results of a search for mechanisms claimed to cause attractive quality in literature. As a result, the paper identifies and relates two fundamentally different mechanisms considered important for the generation of attractive quality. The need-based roots of attractive quality point at an explanation in terms of the satisfaction of high-level needs. This is in sharp contrast to the currently dominant explanation of attractive quality as the exceeding of expectations. The two mechanisms are further distinguished and related to each other resulting in the classification of three different types of attractive quality. The three types are designated as 'Surprisers', 'Life Enrichers', and 'Attraction Boosters'. The 'Life Enrichers', which are defined as satisfying high-level needs of the customer, are highlighted as an important and promising area for future research.

sted, utgiver, år, opplag, sider
2007. Vol. 18, nr 6, s. 667-679
HSV kategori
Forskningsprogram
Kvalitetsteknik
Identifikatorer
URN: urn:nbn:se:ltu:diva-12206DOI: 10.1080/14783360701349575ISI: 000250243600005Scopus ID: 2-s2.0-34548624979Lokal ID: b4d5bc70-6cbc-11dc-89fb-000ea68e967bOAI: oai:DiVA.org:ltu-12206DiVA, id: diva2:985156
Merknad

Validerad; 2007; 20070927 (evan)

Tilgjengelig fra: 2016-09-29 Laget: 2016-09-29 Sist oppdatert: 2022-09-13bibliografisk kontrollert

Open Access i DiVA

Fulltekst mangler i DiVA

Andre lenker

Forlagets fulltekstScopus

Person

Wiklund, Håkan

Søk i DiVA

Av forfatter/redaktør
Wiklund, Håkan
Av organisasjonen
I samme tidsskrift
Total Quality Management and Business Excellence

Søk utenfor DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric

doi
urn-nbn
Totalt: 45 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf