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Business models in industrialized building of multi-storey houses
Department of Management and Engineering, Linköping University.
Luleå tekniska universitet, Institutionen för samhällsbyggnad och naturresurser, Byggkonstruktion och -produktion.ORCID-id: 0000-0002-3067-9451
Department of Management and Engineering, Linköping University.
2014 (engelsk)Inngår i: Construction Management and Economics, ISSN 0144-6193, E-ISSN 1466-433X, Vol. 32, nr 1-2, s. 208-226Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

The business model construct has been widely used during the last decade, partly because of its potential to provide a holistic view of how companies do business. A test of how prefabrication could form the basis of a construction firm’s business model can lead to an understanding of the potential for the competitiveness and profitability of industrialized building. The aim is to adapt a general business model construct and use it to empirically identify the most frequently used and the most viable business model. The theoretical perspective is employed to examine how a company does business and which activities and resources are mobilized through the distinction between strategic and operational effectiveness. The multiple case studies include five major Swedish companies that produce prefabricated timber building systems and the analysis is grounded in pattern-finding. The business model construct includes: market position, offering, and operational platform. The result indicates five business model elements: prefabrication mode, role in the building process, end-user segments, system augmentation and complementary resources. Applying this construct to the five case companies revealed that one out of seven models was found to be viable in terms of both ‘market share’ and decision-makers’ opinions. One important conclusion is to take the prefabrication mode as the starting point for business model design and then adapt the other elements to a good fit

sted, utgiver, år, opplag, sider
2014. Vol. 32, nr 1-2, s. 208-226
HSV kategori
Forskningsprogram
Träbyggnad
Identifikatorer
URN: urn:nbn:se:ltu:diva-12559DOI: 10.1080/01446193.2013.840734Scopus ID: 2-s2.0-84896547144Lokal ID: bb809322-e717-415d-9401-58e26acb5fc8OAI: oai:DiVA.org:ltu-12559DiVA, id: diva2:985510
Merknad
Validerad; 2014; 20131010 (andbra)Tilgjengelig fra: 2016-09-29 Laget: 2016-09-29 Sist oppdatert: 2018-07-10bibliografisk kontrollert

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