The Internet's impact on the industrial buying process: a case study of Sandvik MT
2004 (Engelska)Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hp
Studentuppsats (Examensarbete)
Abstract [en]
IBB has been considerably changing during the last few decades, and one reason for this is the use of information technology (IT). Through the expansion of IT, the Internet has been developed, and is today an important part of industrial firms’ buying process. By performing a descriptive and partly exploratory study, the aim of this thesis could be fulfilled. This thesis has investigated, through two focused face-to-face interviews, how the Internet has impacted on the buying process in industrial firms. It has also described that the Internet has affected the search for information about suppliers the most: and not so much regarding order placements. Furthermore this thesis has shown that e-mail is a frequently used tool for purchasers when communicating with suppliers.
Ort, förlag, år, upplaga, sidor
2004.
Nyckelord [en]
Social Behaviour Law, Industrial Buying Behavior, IBB, Buying Process, Buyphases, Internet, Extranet, Web, Intranet, e-mail, Communication, Business-to-Business, B2B, Purchasing
Nyckelord [sv]
Samhälls-, beteendevetenskap, juridik
Identifikatorer
URN: urn:nbn:se:ltu:diva-49105ISRN: LTU-SHU-EX--04/153--SELokalt ID: 67e44078-70c6-45af-abc2-2219f9998ec0OAI: oai:DiVA.org:ltu-49105DiVA, id: diva2:1022450
Ämne / kurs
Examensarbete, minst 15 hp
Utbildningsprogram
Internationell företagsekonomi, kandidat
Examinatorer
Anmärkning
Validerat; 20101217 (root)
2016-10-042016-10-04Bibliografiskt granskad