En bild av säkerhet: En retorikanalys av Min Volvo Magazine
2014 (Svenska)Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hp
Studentuppsats (Examensarbete)
Abstract [en]
This is a thesis about what kind of image Volvo wants to be associated with in their magazine for customers. The main questions are about Volvo and their image and ethos and how they want to be precieved. This thesis uses theories like, identification, ethos, ethos in branding and different rethoric strategies. The study is based upon two ”Min Volvo Magazine” magazines. The conclusion in this study is that Volvo makes cars which are known for safety, reliability and a ”common sence”.
Ort, förlag, år, upplaga, sidor
2014. , s. 48
Nyckelord [en]
Social Behaviour Law
Nyckelord [sv]
Samhälls-, beteendevetenskap, juridik, Retorik, Min Volvo Magazine, identifikation, etos, visuell retorik, kritisk retorik, färger, kairos
Identifikatorer
URN: urn:nbn:se:ltu:diva-49644Lokalt ID: 6f5b44b2-700f-4e12-af1f-e0631a9f836eOAI: oai:DiVA.org:ltu-49644DiVA, id: diva2:1022991
Ämne / kurs
Examensarbete, minst 15 hp
Utbildningsprogram
Medie- och kommunikationsvetenskap, kandidat
Handledare
Examinatorer
Anmärkning
Validerat; 20140703 (global_studentproject_submitter)
2016-10-042016-10-04Bibliografiskt granskad