Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Foreign market entry: study of a Swedish firm entering the Russian market
2000 (Engelska)Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Abstract [en]

Today the global business environment is characterised by growing international competition. Companies are continually trying to penetrate new emerging markets, making it necessary to develop the right foreign market entry strategy in order to be successful internationally. As Russia is the biggest neighbour of Sweden with enormous potential investment opportunities, it is naturally that Swedish companies enter the Russian market. In order to gain a better understanding of how Swedish firms enter the Russian market, we have studied a Swedish firm that operates in Russia. In our study we applied theories regarding the firms’ motives to go abroad, its change agents, and the foreign market entry strategies. To draw deductive conclusions we have collected empirical data via case study approach, and this data then have been analysed against selected theories. Our study contributes some new aspects to the motivations, the change agents, and the foreign market entry strategy theories.

Ort, förlag, år, upplaga, sidor
2000.
Nyckelord [en]
Social Behaviour Law, Internationalisation, foreing market entry, Russian market, Russia, Hydro Chemicals, motivations, foreign market entry, change agent, personal contacts, joint venture
Nyckelord [sv]
Samhälls-, beteendevetenskap, juridik
Identifikatorer
URN: urn:nbn:se:ltu:diva-53647ISRN: LTU-SHU-EX--00/099--SELokalt ID: aa5a3b50-c42b-4a14-8335-bab98f482e95OAI: oai:DiVA.org:ltu-53647DiVA, id: diva2:1027022
Ämne / kurs
Examensarbete, minst 15 hp
Utbildningsprogram
Internationell företagsekonomi, kandidat
Examinatorer
Anmärkning
Validerat; 20101217 (root)Tillgänglig från: 2016-10-04 Skapad: 2016-10-04Bibliografiskt granskad

Open Access i DiVA

Fulltext saknas i DiVA

Sök vidare utanför DiVA

GoogleGoogle Scholar

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 232 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf