Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Stickiness in virtual comunity
2006 (Engelska)Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
Abstract [en]

The objective of this study is to explain the intention of virtual community usage continuance. A model explaining the impact of different factors on the member retention in virtual community is developed based on the IS continuous theory. This study develops a three-dimensional scale to measure member's satisfaction with virtual communities. The dimensions consist of members' satisfaction with member – member interaction, organizer-member interactions, and the community's site. Using a sample of 229 members of different virtual communities of interest this study investigates the effect of each satisfaction dimension on member retention. The result shows that satisfaction with member-member interactions, community's site and organizer-member interactions have positive effects on member participation. The findings also reveal that perceived usefulness has positive impact on member retention.

Ort, förlag, år, upplaga, sidor
2006.
Nyckelord [en]
Social Behaviour Law, Virtual community, satisfaction, stickiness, IS continuous, theory
Nyckelord [sv]
Samhälls-, beteendevetenskap, juridik
Identifikatorer
URN: urn:nbn:se:ltu:diva-55299ISRN: LTU-PB-EX--06/60--SELokalt ID: c2cb071e-40c1-4fe7-b5a5-f0cd7125a062OAI: oai:DiVA.org:ltu-55299DiVA, id: diva2:1028681
Ämne / kurs
Examensarbete, minst 30 hp
Utbildningsprogram
Elektronisk handel, master
Examinatorer
Anmärkning
Validerat; 20101217 (root)Tillgänglig från: 2016-10-04 Skapad: 2016-10-04Bibliografiskt granskad

Open Access i DiVA

fulltext(600 kB)1094 nedladdningar
Filinformation
Filnamn FULLTEXT01.pdfFilstorlek 600 kBChecksumma SHA-512
6fbe2fd54a5d03261d5114681e91578206bc590379c9a8f672032770286814efcf7bff62f7a05190c2cca64f4af77f589d635e7296035112177fe1e913944c6c
Typ fulltextMimetyp application/pdf

Sök vidare utanför DiVA

GoogleGoogle Scholar
Totalt: 1094 nedladdningar
Antalet nedladdningar är summan av nedladdningar för alla fulltexter. Det kan inkludera t.ex tidigare versioner som nu inte längre är tillgängliga.

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 209 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf