As enterprise education plays a larger role in schools and young individuals increasingly become the target of entrepreneurial and enterprise policy initiatives, there is a growing need to understand how entrepreneurial intentions can be fostered. This study builds on analyses of interviews with young potential entrepreneurs and their young counterparts, delving more deeply into the identity construction that motivates some individuals, but not others, to develop entrepreneurial identities and enterprise intentions. The findings outline two contrasting routes to identity construction, shedding light on how enterprise intentions are motivationally embedded and providing details on the micro-foundations of identity formation that shape these identities and intentions toward enterprise activity.