From 1990 to 2002, approximately 74% single-family detached houses in Sweden are prefabricated by industrialized housing builders. To fulfill the benefits of industrialization, the design specifications have to be worked out from a list of predefined standardized components and elements. On the other hand, the requirements of client (diversity, cost and delivery time) make design specification process seems to be complex and paradoxical situation, which may lead to the ad-hoc design customization and slow response to potential client’s enquiry. This research therefore presents a BIM-based configuration design, in which lean-agile supply chain is used to balance and manage the trade-off between builders and clients, standardization and customization. Furthermore, integrating discrete event simulation (DES) with building information model (BIM) enables an enriched information model including cost and delivery time. The research argues that the industrialized housing is the systematic trade-off and balancing the values of all stakeholders and BIM-based lean-agile industrialized configuration design provides an effective trade-off platform.