Drawing on Acker's model for the study of gendered processes within organizations, this paper focuses on the utilization of the Persona method in two interactive research projects; Daring Gender and the Future Factory. The aim is to describe our experiences of Personas as a potential method for applied gender research; to actually challenge and fundamentally and sustainably change gendered processes. A persona is a fictional representation of a person, including behaviour, attitudes and motivations observed and identified during an initial inquiry process. The method is used to communicate individual's needs and preferences and hence to reframe practices. Based on our understanding it is easier to communicate a persona's issues and concerns than those of one participant in the process. The Persona method shows prospects to be one contribution to move beyond talk about ‘the problematic women issue' and thus a way to unsettle conventional beliefs about gender.