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Personas as a method for applied gender research: experiences from two research projects
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Arbetsvetenskap.ORCID-id: 0000-0003-4294-4029
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Innovation och Design.ORCID-id: 0000-0001-8992-9470
2010 (engelsk)Konferansepaper, Oral presentation only (Annet vitenskapelig)
Abstract [en]

Drawing on Acker's model for the study of gendered processes within organizations, this paper focuses on the utilization of the Persona method in two interactive research projects; Daring Gender and the Future Factory. The aim is to describe our experiences of Personas as a potential method for applied gender research; to actually challenge and fundamentally and sustainably change gendered processes. A persona is a fictional representation of a person, including behaviour, attitudes and motivations observed and identified during an initial inquiry process. The method is used to communicate individual's needs and preferences and hence to reframe practices. Based on our understanding it is easier to communicate a persona's issues and concerns than those of one participant in the process. The Persona method shows prospects to be one contribution to move beyond talk about ‘the problematic women issue' and thus a way to unsettle conventional beliefs about gender.

sted, utgiver, år, opplag, sider
2010.
HSV kategori
Forskningsprogram
Industriell produktionsmiljö; Industriell design
Identifikatorer
URN: urn:nbn:se:ltu:diva-27238Lokal ID: 09a13950-bcce-11df-a707-000ea68e967bOAI: oai:DiVA.org:ltu-27238DiVA, id: diva2:1000421
Konferanse
Gender, Work and Organization : International Interdisciplinary Conference 21/06/2010 - 23/06/2010
Merknad
Godkänd; 2010; Bibliografisk uppgift: Sider: 1-14; 20100910 (asawi)Tilgjengelig fra: 2016-09-30 Laget: 2016-09-30 Sist oppdatert: 2022-10-27bibliografisk kontrollert

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Källhammer, EvaWikberg-Nilsson, Åsa

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Totalt: 210 treff
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