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Salesperson's personality and the relationship quality: Differences Between Customers and Friends
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi.
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle.
2015 (engelsk)Inngår i: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, s. 102-104Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

This paper sheds light on the quality of relationships between salespeople and their customers and friends as well as how their personality traits affect these relationships. The findings revealed that salespeople’s personality traits do not influence relationship quality with customers in the same way as with friends, and significant differences exist

sted, utgiver, år, opplag, sider
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015. s. 102-104
Serie
Developments in Marketing Science, ISSN 0149-7421
HSV kategori
Forskningsprogram
Industriell marknadsföring; Elektronisk handel
Identifikatorer
URN: urn:nbn:se:ltu:diva-27576DOI: 10.1007/978-3-319-10873-5_54Lokal ID: 11308dd3-d227-4103-9955-587e16daf0e4ISBN: 978-3-319-10872-8 (tryckt)ISBN: 978-3-319-10873-5 (digital)OAI: oai:DiVA.org:ltu-27576DiVA, id: diva2:1000760
Konferanse
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Merknad
Godkänd; 2015; 20150119 (andbra)Tilgjengelig fra: 2016-09-30 Laget: 2016-09-30 Sist oppdatert: 2017-11-25bibliografisk kontrollert

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Peighambari, KavehSattari, SetayeshBäckström, LarsFarshid, Mana

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