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Salesperson's personality and the relationship quality: Differences Between Customers and Friends
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences.
2011 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, The Academy of Marketing Science, 2011, p. 102-104Conference paper, Published paper (Refereed)
Abstract [en]

This paper sheds light on the quality of relationships between salespeople and their customers and friends as well as how their personality traits affect these relationships. The findings revealed that salespeople’s personality traits do not influence relationship quality with customers in the same way as with friends, and significant differences exist

Place, publisher, year, edition, pages
The Academy of Marketing Science, 2011. p. 102-104
National Category
Business Administration Business Administration
Research subject
Industrial Marketing; Electronic Commerce
Identifiers
URN: urn:nbn:se:ltu:diva-27685Local ID: 134f2cdb-6d90-47dc-9dd3-0f49c851f06fISBN: 0-939783-36-3 (electronic)OAI: oai:DiVA.org:ltu-27685DiVA, id: diva2:1000874
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note
Godkänd; 2011; 20110614 (ysko)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved

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Peighambari, KavehSattari, SetayeshBäckström, LarsFarshid, Mana

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Citation style
  • apa
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Language
  • de-DE
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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