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Drivers and barriers of E-banking adoption: case of Karafarin bank
Tarbiat Modares University.
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Industriell Ekonomi. Tarbiat Modares University.
2009 (engelsk)Inngår i: Proceedings of the 3rd International Conference on Digital Society: ICDS 2009 : 1 - 7 February 2009, Cuncun, Mexico / [ed] Yutaka Takahashi, Piscataway, NJ: IEEE Communications Society, 2009, s. 235-240Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

This paper investigates drivers, determinants and barriers of electronic banking adoption in Iran. Results of the analysis of information gathered through comprehensive interviews with the key managers of the pioneer private bank for e-banking adoption in Iran (KB) indicate that the adoption status is the transition of pre-development to development phase and the main drivers for adopting e-banking are downsizing, gaining competitive advantage, increasing market share and improving bank's image. The analysis further reveals that inefficient ICT infrastructure, political challenges and traditional organizational culture are barriers for adoption of e-banking in Iran. We conclude that banks in Iran need to web-enable themselves sooner or later and in order for the banks to overcome some of their barriers identification of the drivers for e-banking adoption would be a helpful tool.

sted, utgiver, år, opplag, sider
Piscataway, NJ: IEEE Communications Society, 2009. s. 235-240
HSV kategori
Forskningsprogram
Industriell marknadsföring
Identifikatorer
URN: urn:nbn:se:ltu:diva-28561DOI: 10.1109/ICDS.2009.34Scopus ID: 2-s2.0-63849334678Lokal ID: 26375b10-3a45-11de-a8ec-000ea68e967bISBN: 9781424433506 (tryckt)OAI: oai:DiVA.org:ltu-28561DiVA, id: diva2:1001761
Konferanse
International Conference on Digital Society : 01/02/2007 - 07/02/2007
Merknad

Godkänd; 2009; 20090506 (ysko)

Tilgjengelig fra: 2016-09-30 Laget: 2016-09-30 Sist oppdatert: 2018-07-10bibliografisk kontrollert

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