By using gender theory in joint learning processes in innovation systems, new perspectives can develop that creates new innovative possibilities in organizations. An action oriented gender research, with a focus both on creating new knowledge and on change processes, can create new patterns of actions and through those sustainable possibilities for gender mainstreaming. To mainstream gender in the production of services and production, the life of the organization or the innovation system itself, need to be addressed. How the constructions and interaction of the organizations evolves, does affect what is possible to achieve in new innovations. Action oriented gender research gives a frame to make the organizational “culture” visible. By not only make it visible, but also focus desirable changes, can contribute to a sustainable growth with the assumption of inclusion of the whole society. The so called “Doing gender-perspective” helps to create awareness of gender as an impeded structure of the organizations goal.