Innovation is often measured based on how the product performs on the market. This makes it difficult to measure the performance of a team since the time to develop a product may take several years. In this paper we show the importance of creating a common ground and facilitation in a team, two aspects that is not easy measure, but should be assessed. We also discuss innovation on three interrelated organizational levels, the operational, which is the development team and in focus in this paper, the managerial and the strategic level. We found that companies need indicators to measure and/or assess performance on all three levels and thatmore research is needed to find the inter-links between the levels to prescribe measures and assessment points.