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Exploring the management of multiple business models in one company
Luleå University of Technology, Department of Civil, Environmental and Natural Resources Engineering, Structural and Construction Engineering.
Luleå University of Technology, Department of Civil, Environmental and Natural Resources Engineering, Structural and Construction Engineering.ORCID iD: 0000-0002-3067-9451
2014 (English)In: Proceedings 30th Annual Association of Researchers in Construction Management Conference, Association of Researchers in Construction Management , 2014, p. 1315-1324Conference paper, Published paper (Refereed)
Abstract [en]

Increased demands for responsiveness and efficiency have led specialized Swedish manufacturing firms and contractors to adopt new production and product strategies. Some firms have adopted multiple business models (BMs) concurrently in order to be competitive in the modern market. A BM can be seen as a conceptual blueprint of a company's money earning logic, and can act as a guiding instrument towards competitiveness. It is known that companies trying to compete with both low-cost and differentiation BMs face challenges such as conflicting value chains and straddling costs. However, further understanding of various aspects of BMs, their implementation and effects (particularly in the construction industry) is required. Thus, the aim of this paper is to explore BM management in a manufacturing firm in the Swedish construction industry, which has adopted evolving BMs (some concurrently) in recent years. The results, based on analysis of long-term (15 years) process data, indicate that strategic events and decisions influence the management of parallel BMs, and that strategic events are important for competitiveness. They also show that successful balancing of concurrent BMs can yield synergistic benefits, such as resource flexibility and lower vulnerability in the construction market. Due to its exploratory nature, this work serves as a first step towards a wider and more general understanding of the management of multiple BMs in construction firms.

Place, publisher, year, edition, pages
Association of Researchers in Construction Management , 2014. p. 1315-1324
National Category
Building Technologies
Research subject
Timber Structures
Identifiers
URN: urn:nbn:se:ltu:diva-30978Local ID: 500b925c-df27-49aa-8bb9-2e7f8ab7278aISBN: 978-09-5523-908-3 (print)OAI: oai:DiVA.org:ltu-30978DiVA, id: diva2:1004207
Conference
Annual ARCOM Conference : 01/09/2014 - 03/09/2014
Note
Godkänd; 2014; 20141202 (johsod)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved

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Höök, MatildaStehn, Lars

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
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  • rtf